Japanese popular culture Audience in Germany
Japanese popular culture has an estimated audience of 2,035,979 people in Germany. 53.1% are female, 46.9% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities: Anime convention, Anime and manga fandom, Love Actually, Shania Twain, Batman.
The average Japanese popular culture fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities include Anime convention, Anime and manga fandom, Love Actually, with strongest over-indexing on Anime convention (7.71× the country average). Demographically, the Japanese popular culture audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Japanese popular culture fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 32.5 |
| Estimated audience size | 2,035,979 |
Audience persona
The typical Japanese popular culture fan in Germany is balanced, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Anime convention.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,463 | 0.29× |
| Bayern | 104,853 | 0.32× |
| Thüringen | 102,281 | 1.97× |
| Sachsen-Anhalt | 99,335 | 1.88× |
| Niedersachsen | 95,369 | 0.48× |
| Rheinland-Pfalz | 95,036 | 0.93× |
| Brandenburg | 87,684 | 1.39× |
| Baden-Württemberg | 87,542 | 0.32× |
| Schleswig-Holstein | 85,270 | 1.17× |
| Sachsen | 82,694 | 0.83× |
| Mecklenburg-Vorpommern | 81,125 | 2.09× |
| Hessen | 77,700 | 0.5× |
| Berlin | 61,036 | 0.67× |
| Hamburg | 53,561 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime convention | 7.71× | Literature |
| Anime and manga fandom | 6.22× | Literature |
| Love Actually | 9.97× | Movies & TV |
| Shania Twain | 16.22× | Music & Radio |
| Batman | 3.22× | Movies & TV |
| Harry Potter | 2.15× | Movies & TV |
| Shōnen manga | 8.75× | Literature |
| Superman | 3.51× | Movies & TV |
| Cosplay | 6× | Games |
| Telegram | 4.32× | Internet & Social Media |
| Millie Bobby Brown | 4.3× | Movies & TV |
| Livemusic | 3.05× | Music & Radio |
| Anime movies | 3.17× | Movies & TV |
| Do it yourself (DIY) | 1.96× | Home & Garden |
| TikTok | 1.57× | Internet & Social Media |
| Fortnite | 3.6× | Games |
| Pokémon | 3.48× | Games |
| Lieferando.de | 2.01× | Food & Beverages |
| Rick and Morty | 5.25× | Movies & TV |
| Nintendo Switch | 5.42× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.74 |
| Social Media Usage | JOY | 1.29 |
| Extroversion | THRILL | 1.28 |
| DIY Mentality | THRILL | 1.13 |
| Sustainability | BALANCE | 1.11 |
| Pet Ownership | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 24.7% |
| Japan | 20.6% |
| United States | 11.1% |
See Japanese popular culture audiences in other countries
- Japanese popular culture — United States
- Japanese popular culture — United Kingdom
- Japanese popular culture — France
- Japanese popular culture — Italy
- Japanese popular culture — Spain
- Japanese popular culture — Brazil
- Japanese popular culture — Japan
- Japanese popular culture — South Korea
- Japanese popular culture — India
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Japanese popular culture have in Germany?
Japanese popular culture has an estimated audience of 2,035,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Japanese popular culture fans?
53.1% of Japanese popular culture fans are female, 46.9% are male, with an average age of 32.5 years.
Which brands do Japanese popular culture fans like most?
Japanese popular culture fans show strongest brand affinity for Anime convention (7.71×), Anime and manga fandom (6.22×), and Love Actually (9.97×) over the country average.
Where do Japanese popular culture fans live in Germany?
Japanese popular culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,463), Bayern (reach 104,853), and Thüringen (reach 102,281). These three regions account for the largest share of the active audience.
What other brands do Japanese popular culture fans also like?
Beyond Japanese popular culture itself, the audience over-indexes on Anime and manga fandom (6.22×), Love Actually (9.97×), Shania Twain (16.22×), and Batman (3.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.