Rascasse Audience Intelligence

Japanese popular culture Audience in Germany

A data profile of the people who buy, follow and care about Japanese popular culture in Germany — modelled from more than twelve digital signal sources. Japanese popular culture has an estimated audience of 2,035,979 people in Germany.

#1911among Topic in Germany#264in Travel & Leisure

The average Japanese popular culture fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anime convention, Anime and manga fandom, Telegram, with strongest over-indexing on Anime convention (11.96× the country average).

Demographically, the Japanese popular culture audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Japanese popular culture fan in Germany is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Anime convention.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese popular culture profile in Germany.

Audience size
2M
in Germany
Gender
53.1%♀
46.9% male
Age
32.5
average years
Country rank
#3304
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese popular culture fans

53.1% are female, 46.9% are male, average age 32.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Japanese popular culture audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age32.5
Estimated audience size2,035,979
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Japanese popular culture audience in Germany
Age bracketShare%
16-1939%
20-2922%
30-3915%
40-4912%
50+12%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Japanese popular culture audience comes from Germany.

Worldwide audience distribution share by country for Japanese popular culture
CountryShare
China24.7%
Japan20.6%
United States11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese popular culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese popular culture fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K1.19×
02Thüringen~60K1.17×
03Sachsen-Anhalt~60K1.16×
04Brandenburg~70K1.06×
05Schleswig-Holstein~80K1.03×
06Hamburg~50K1.03×
07Rheinland-Pfalz~100K0.99×
08Sachsen~100K0.97×
09Berlin~90K0.93×
10Niedersachsen~200K0.90×
11Hessen~100K0.90×
12Baden-Württemberg~200K0.88×
13Bayern~300K0.86×
14Nordrhein-Westfalen~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Japanese popular culture, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese popular culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese popular culture audience
#·InterestCategoryAffinity×
01Anime conventionLiterature11.96×
02Love ActuallyMovies & TV10.15×
03Shōnen mangaLiterature10.06×
04TokyoTravel & Leisure9.54×
05Anime and manga fandomLiterature9.00×
06TelegramInternet & Social Media7.15×
07CosplayGames6.64×
08Cultural heritagePolitics & Society6.53×
09Millie Bobby BrownMovies & TV6.24×
10Watercolor paintingArts & Culture5.93×
11DC ComicsLiterature5.86×
12PokémonGames5.45×
13Oil paintingArts & Culture5.09×
14Digital artArts & Culture4.93×
15SupermanMovies & TV4.85×
16Robert RedfordMovies & TV4.84×
17Anime moviesMovies & TV3.83×
18BatmanMovies & TV3.82×
19RedditInternet & Social Media3.02×
20Harry PotterMovies & TV2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese popular culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese popular culture audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.12×
Social Media UsageJOY1.72×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese popular culture audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.86×
Family OrientationCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese popular culture have in Germany?

Japanese popular culture has an estimated audience of 2,035,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japanese popular culture fans?

53.1% of Japanese popular culture fans are female, 46.9% are male, with an average age of 32.5 years.

03

Which brands do Japanese popular culture fans like most?

Japanese popular culture fans show strongest brand affinity for Anime convention (11.96×), Anime and manga fandom (9×), and Telegram (7.15×) over the country average.

04

Where do Japanese popular culture fans live in Germany?

Japanese popular culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese popular culture fans also like?

Beyond Japanese popular culture itself, the audience over-indexes on Anime and manga fandom (9×), Telegram (7.15×), Superman (4.85×), and Love Actually (10.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Japanese popular culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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