Anime movies Audience in Germany

Anime movies has an estimated audience of 7,056,720 people in Germany. 45.4% are female, 54.6% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Yahoo!ショッピング, Harry Potter, Scooby-Doo, Anime and manga fandom, TikTok.
The average Anime movies fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Yahoo!ショッピング, Harry Potter, Scooby-Doo, with strongest over-indexing on Yahoo!ショッピング (4.91× the country average). Demographically, the Anime movies audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Anime movies fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 32.3 |
| Estimated audience size | 7,056,720 |
Audience persona
The typical Anime movies fan in Germany is balanced, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Yahoo!ショッピング.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,548,966 | 1× |
| Hessen | 1,149,788 | 2.14× |
| Bayern | 1,146,540 | 1.01× |
| Baden-Württemberg | 994,984 | 1.03× |
| Niedersachsen | 558,902 | 0.82× |
| Berlin | 479,811 | 1.52× |
| Rheinland-Pfalz | 362,241 | 1.02× |
| Sachsen | 242,525 | 0.7× |
| Schleswig-Holstein | 189,684 | 0.75× |
| Brandenburg | 164,555 | 0.75× |
| Hamburg | 153,380 | 0.96× |
| Sachsen-Anhalt | 144,192 | 0.79× |
| Thüringen | 114,129 | 0.63× |
| Mecklenburg-Vorpommern | 85,408 | 0.63× |
| Bremen | 81,637 | 1.35× |
| Saarland | 76,328 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!ショッピング | 4.91× | |
| Harry Potter | 1.87× | Movies & TV |
| Scooby-Doo | 4.88× | Movies & TV |
| Anime and manga fandom | 3.69× | Literature |
| TikTok | 1.51× | Internet & Social Media |
| Anime convention | 3.65× | Literature |
| One Piece | 3.55× | Movies & TV |
| Manga | 2.92× | Literature |
| Otaku | 3.72× | Literature |
| Peacemaker | 2.48× | Movies & TV |
| Superman | 2× | Movies & TV |
| KPop Demon Hunters | 2.43× | Movies & TV |
| Stranger Things | 1.88× | Movies & TV |
| Gaming computer | 2.66× | Technology & Electronics |
| Millie Bobby Brown | 2.63× | Movies & TV |
| Japanese popular culture | 3.83× | Travel & Leisure |
| Gaming | 2.68× | Games |
| Japanese art | 3.9× | Arts & Culture |
| Anime & Cosplay | 3.62× | Fashion & Accessoires |
| Superman (TV series) | 4.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.14 |
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.12 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Sustainability | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 10.4% |
| Japan | 9.5% |
See Anime movies audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does Anime movies have in Germany?
Anime movies has an estimated audience of 7,056,720 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Anime movies fans?
45.4% of Anime movies fans are female, 54.6% are male, with an average age of 32.3 years.
Which brands do Anime movies fans like most?
Anime movies fans show strongest brand affinity for Yahoo!ショッピング (4.91×), Harry Potter (1.87×), and Scooby-Doo (4.88×) over the country average.
Where do Anime movies fans live in Germany?
Anime movies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,548,966), Hessen (reach 1,149,788), and Bayern (reach 1,146,540). These three regions account for the largest share of the active audience.
What other brands do Anime movies fans also like?
Beyond Anime movies itself, the audience over-indexes on Harry Potter (1.87×), Scooby-Doo (4.88×), Anime and manga fandom (3.69×), and TikTok (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anime movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.