Gamer Audience in Germany

Demographics of Gamer fans

Audience persona

The typical Gamer fan in Germany is more male, around 32.5 years old, with strong Sports Activity tendencies and a notable affinity for Google Drive.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Gamer audiences in other countries

• Gamer — United States
• Gamer — United Kingdom
• Gamer — France
• Gamer — Italy
• Gamer — Spain
• Gamer — Brazil
• Gamer — Japan
• Gamer — South Korea
• Gamer — India

More Games audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Gamer have in Germany?

Gamer has an estimated audience of 6,336,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Gamer fans?

35.6% of Gamer fans are female, 64.4% are male, with an average age of 32.5 years.

Which brands do Gamer fans like most?

Gamer fans show strongest brand affinity for Google Drive (6.57×), Office 365 (7.01×), and Fortnite (5.07×) over the country average.

Where do Gamer fans live in Germany?

Gamer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,092,892), Bayern (reach 942,674), and Baden-Württemberg (reach 752,449). These three regions account for the largest share of the active audience.

What other brands do Gamer fans also like?

Beyond Gamer itself, the audience over-indexes on Office 365 (7.01×), Fortnite (5.07×), Transfermarkt (3.15×), and Tagesschau (1.69×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.