Rascasse Audience Intelligence

Gamer Audience in Germany

A data profile of the people who buy, follow and care about Gamer in Germany — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 6,336,206 people in Germany.

#456among Topic in Germany#14in Games

The average Gamer fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile game, Google Drive, Fortnite, with strongest over-indexing on Mobile game (3.42× the country average).

Demographically, the Gamer audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gamer fan in Germany is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile game.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gamer profile in Germany.

Audience size
6.3M
in Germany
Gender
35.6%♀
64.4% male
Age
32.5
average years
Country rank
#736
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gamer fans

35.6% are female, 64.4% are male, average age 32.5.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Gamer audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age32.5
Estimated audience size6,336,206
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Gamer audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Gamer audience comes from Germany.

Worldwide audience distribution share by country for Gamer
CountryShare
United States16.6%
India7.0%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gamer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gamer fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2M1.60×
02Berlin~300K1.23×
03Niedersachsen~700K1.13×
04Brandenburg~200K1.07×
05Schleswig-Holstein~200K1.05×
06Hessen~500K0.99×
07Thüringen~200K0.95×
08Bremen~50K0.95×
09Mecklenburg-Vorpommern~100K0.93×
10Rheinland-Pfalz~300K0.92×
11Hamburg~100K0.92×
12Saarland~70K0.92×
13Sachsen-Anhalt~200K0.91×
14Sachsen~300K0.90×
15Bayern~900K0.86×
16Baden-Württemberg~700K0.85×
Fig. 06

Affinity by region

Affinity by region — Gamer, Germany
0.85×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gamer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gamer audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics4.51×
02FortniteGames4.46×
03Google DriveTechnology & Electronics4.34×
04Instant GamingGames4.01×
05SteamGames3.89×
06FIFA (video game series)Games3.60×
07Electronic sportsSports3.56×
08Mobile gameGames3.42×
09Role-playing gamesGames3.40×
10Flowering plantHome & Garden3.06×
11Anime conventionLiterature3.01×
12BatmanMovies & TV2.38×
13House musicMusic & Radio2.30×
14SupermanMovies & TV2.25×
15TransfermarktSports2.21×
16Musical instrumentMusic & Radio2.19×
17Luxury goodsFashion & Accessoires2.02×
18Video gamesGames1.83×
19FIFA World CupSports1.64×
20UEFA Champions LeagueSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gamer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gamer audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.42×
Price SensitivityPREMIUM1.37×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gamer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Family OrientationCONSERVATISM0.78×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gamer have in Germany?

Gamer has an estimated audience of 6,336,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gamer fans?

35.6% of Gamer fans are female, 64.4% are male, with an average age of 32.5 years.

03

Which brands do Gamer fans like most?

Gamer fans show strongest brand affinity for Mobile game (3.42×), Google Drive (4.34×), and Fortnite (4.46×) over the country average.

04

Where do Gamer fans live in Germany?

Gamer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Gamer fans also like?

Beyond Gamer itself, the audience over-indexes on Google Drive (4.34×), Fortnite (4.46×), Steam (3.89×), and FIFA World Cup (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Gamer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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