Gamer Audience in Germany
Gamer has an estimated audience of 6,336,206 people in Germany. 35.6% are female, 64.4% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Birthday Gifts, Golem, Grinch.
The average Gamer fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Birthday Gifts, with strongest over-indexing on Progressive rock (2.55× the country average). Demographically, the Gamer audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Gamer fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 32.5 |
| Estimated audience size | 6,336,206 |
Audience persona
The typical Gamer fan in Germany is more male, around 32.5 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,092,892 | 1.51× |
| Bayern | 942,674 | 0.93× |
| Baden-Württemberg | 752,449 | 0.87× |
| Niedersachsen | 647,379 | 1.05× |
| Hessen | 494,674 | 1.02× |
| Berlin | 351,410 | 1.24× |
| Rheinland-Pfalz | 302,556 | 0.95× |
| Sachsen | 284,081 | 0.91× |
| Schleswig-Holstein | 215,498 | 0.95× |
| Brandenburg | 207,708 | 1.06× |
| Thüringen | 155,422 | 0.96× |
| Sachsen-Anhalt | 147,704 | 0.9× |
| Hamburg | 132,319 | 0.92× |
| Mecklenburg-Vorpommern | 113,210 | 0.94× |
| Saarland | 69,225 | 0.89× |
| Bremen | 48,467 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.55× | Music & Radio |
| Unique Gifts | 1.74× | Shopping |
| Birthday Gifts | 1.72× | Kids & Family |
| Golem | 2.96× | Technology & Electronics |
| Grinch | 1.97× | Movies & TV |
| Icon (magazine) | 1.58× | Arts & Culture |
| Carrie (novel) | 3.45× | Literature |
| Ireen Sheer | 1.61× | Music & Radio |
| Rhodiola | 5.05× | Health |
| Graham Greene (actor) | 2.08× | |
| Noodle (Gorillaz) | 1.59× | Music & Radio |
| Staycation | 1.91× | Home & Garden |
| Jaguar F-Pace | 3.12× | Cars & Mobility |
| Oktay Kaynarca | 3.38× | Movies & TV |
| Gran Torino | 2.2× | Movies & TV |
| Caprivi Strip | 4.16× | |
| Jason Clarke (actor) | 2× | Movies & TV |
| Timo Hildebrand | 3.67× | Sports |
| Buddy – The Buddy Holly Story | 1.89× | Music & Radio |
| Goon | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
| Pet Ownership | JOY | 1.05 |
| Social Media Usage | JOY | 0.96 |
| Risk Appetite | THRILL | 0.91 |
| Career Orientation | POWER | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
See Gamer audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gamer have in Germany?
Gamer has an estimated audience of 6,336,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gamer fans?
35.6% of Gamer fans are female, 64.4% are male, with an average age of 32.5 years.
Which brands do Gamer fans like most?
Gamer fans show strongest brand affinity for Progressive rock (2.55×), Unique Gifts (1.74×), and Birthday Gifts (1.72×) over the country average.
Where do Gamer fans live in Germany?
Gamer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,092,892), Bayern (reach 942,674), and Baden-Württemberg (reach 752,449). These three regions account for the largest share of the active audience.
What other brands do Gamer fans also like?
Beyond Gamer itself, the audience over-indexes on Unique Gifts (1.74×), Birthday Gifts (1.72×), Golem (2.96×), and Grinch (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.