Electronic sports Audience in Germany
Electronic sports has an estimated audience of 3,154,419 people in Germany. 24.1% are female, 75.9% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile game, Twitch, Gaming computer, Counter-Strike: Global Offensive, PC game.
The average Electronic sports fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile game, Twitch, Gaming computer, with strongest over-indexing on Mobile game (5.3× the country average). Demographically, the Electronic sports audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Electronic sports fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 31.8 |
| Estimated audience size | 3,154,419 |
Audience persona
The typical Electronic sports fan in Germany is more male, around 31.8 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile game.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 717,621 | 1.04× |
| Bayern | 523,615 | 1.03× |
| Baden-Württemberg | 402,110 | 0.93× |
| Niedersachsen | 308,513 | 1.01× |
| Hessen | 228,503 | 0.95× |
| Sachsen | 158,074 | 1.02× |
| Rheinland-Pfalz | 157,044 | 0.99× |
| Berlin | 154,612 | 1.1× |
| Brandenburg | 116,039 | 1.19× |
| Schleswig-Holstein | 115,125 | 1.02× |
| Thüringen | 84,508 | 1.05× |
| Sachsen-Anhalt | 77,901 | 0.95× |
| Hamburg | 70,131 | 0.98× |
| Mecklenburg-Vorpommern | 53,221 | 0.88× |
| Saarland | 32,231 | 0.83× |
| Bremen | 27,452 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile game | 5.3× | Games |
| Twitch | 5.38× | Games |
| Gaming computer | 7.49× | Technology & Electronics |
| Counter-Strike: Global Offensive | 8.45× | Games |
| PC game | 5.44× | Games |
| Ninja | 6.39× | Sports |
| TikTok | 1.99× | Internet & Social Media |
| Caseking | 12.24× | Games |
| Borussia Dortmund | 1.55× | Sports |
| Fortnite | 4.4× | Games |
| Discord | 6.15× | Internet & Social Media |
| Instant Gaming | 5.34× | Games |
| Transfermarkt | 2.71× | Sports |
| Gamer | 3.56× | Games |
| Gaming | 4.35× | Games |
| Epic Games | 4.54× | Games |
| UEFA Champions League | 1.95× | Sports |
| FIFA World Cup | 1.89× | Sports |
| Massively multiplayer online role-playing games | 4.2× | Games |
| Massively multiplayer online games | 3.91× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.11 |
| Career Orientation | POWER | 1.09 |
| Sports Activity | POWER | 1.08 |
| Urban Lifestyle | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| China | 4.9% |
| India | 4.9% |
See Electronic sports audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Electronic sports have in Germany?
Electronic sports has an estimated audience of 3,154,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronic sports fans?
24.1% of Electronic sports fans are female, 75.9% are male, with an average age of 31.8 years.
Which brands do Electronic sports fans like most?
Electronic sports fans show strongest brand affinity for Mobile game (5.3×), Twitch (5.38×), and Gaming computer (7.49×) over the country average.
Where do Electronic sports fans live in Germany?
Electronic sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach 717,621), Bayern (reach 523,615), and Baden-Württemberg (reach 402,110). These three regions account for the largest share of the active audience.
What other brands do Electronic sports fans also like?
Beyond Electronic sports itself, the audience over-indexes on Twitch (5.38×), Gaming computer (7.49×), Counter-Strike: Global Offensive (8.45×), and PC game (5.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.