Ninja (gamer) Audience in Germany
Ninja (gamer) has an estimated audience of 2,469,127 people in Germany. 28.6% are female, 71.4% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: PLAYERUNKNOWN'S BATTLEGROUNDS, Fortnite, Jotex, Livemusic, Mobile game.
The average Ninja (gamer) fan in Germany is 30.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include PLAYERUNKNOWN'S BATTLEGROUNDS, Fortnite, Jotex, with strongest over-indexing on PLAYERUNKNOWN'S BATTLEGROUNDS (17.87× the country average). Demographically, the Ninja (gamer) audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Person · Subtype: E-sports
Demographics of Ninja (gamer) fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 30.4 |
| Estimated audience size | 2,469,127 |
Audience persona
The typical Ninja (gamer) fan in Germany is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PLAYERUNKNOWN'S BATTLEGROUNDS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 752,932 | 1.39× |
| Bayern | 360,061 | 0.91× |
| Niedersachsen | 319,170 | 1.33× |
| Baden-Württemberg | 298,328 | 0.89× |
| Hessen | 202,522 | 1.08× |
| Rheinland-Pfalz | 144,586 | 1.17× |
| Schleswig-Holstein | 97,593 | 1.1× |
| Sachsen | 92,434 | 0.76× |
| Berlin | 87,020 | 0.79× |
| Brandenburg | 72,331 | 0.94× |
| Sachsen-Anhalt | 60,778 | 0.95× |
| Thüringen | 54,324 | 0.86× |
| Hamburg | 52,048 | 0.93× |
| Mecklenburg-Vorpommern | 38,721 | 0.82× |
| Saarland | 38,492 | 1.27× |
| Bremen | 17,143 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PLAYERUNKNOWN'S BATTLEGROUNDS | 17.87× | Games |
| Fortnite | 5.64× | Games |
| Jotex | 26.67× | Shopping |
| Livemusic | 3.71× | Music & Radio |
| Mobile game | 3.53× | Games |
| Batman | 2.78× | Movies & TV |
| Counter-Strike: Global Offensive | 5.88× | Games |
| Pedro Pascal | 4.71× | Movies & TV |
| Car wash | 4.56× | Cars & Mobility |
| FIFA World Cup | 1.73× | Sports |
| Electronic sports | 4.28× | Sports |
| League of Legends | 3.55× | Games |
| Spiegel Online | 1.55× | News |
| UEFA Champions League | 1.56× | Sports |
| Payback | 3.12× | Shopping |
| CHECK24 | 1.91× | Business & Career |
| Natural foods | 3.11× | Food & Beverages |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| Superman | 2.06× | Movies & TV |
| Pokémon | 2.87× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.3 |
| Pet Ownership | JOY | 1.21 |
| Social Media Usage | JOY | 1.15 |
| Patriotism | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.13 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Germany | 13.8% |
| United Kingdom | 11.5% |
See Ninja (gamer) audiences in other countries
More E-sports audiences in Germany
- Shox (834,962)
- CDL (472,901)
- Major League Gaming (161,852)
- DreamHack (145,077)
- Fnatic (125,486)
Frequently asked questions
How many fans does Ninja (gamer) have in Germany?
Ninja (gamer) has an estimated audience of 2,469,127 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ninja (gamer) fans?
28.6% of Ninja (gamer) fans are female, 71.4% are male, with an average age of 30.4 years.
Which brands do Ninja (gamer) fans like most?
Ninja (gamer) fans show strongest brand affinity for PLAYERUNKNOWN'S BATTLEGROUNDS (17.87×), Fortnite (5.64×), and Jotex (26.67×) over the country average.
Where do Ninja (gamer) fans live in Germany?
Ninja (gamer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 752,932), Bayern (reach 360,061), and Niedersachsen (reach 319,170). These three regions account for the largest share of the active audience.
What other brands do Ninja (gamer) fans also like?
Beyond Ninja (gamer) itself, the audience over-indexes on Fortnite (5.64×), Jotex (26.67×), Livemusic (3.71×), and Mobile game (3.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ninja (gamer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.