Rascasse Audience Intelligence

Ninja (gamer) Audience in Germany

A data profile of the people who buy, follow and care about Ninja (gamer) in Germany — modelled from more than twelve digital signal sources. Ninja (gamer) has an estimated audience of 4,852,086 people in Germany.

#1among E-sports in Germany#36among Person in Germany#23in Games

The average Ninja (gamer) fan in Germany is 31.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PLAYERUNKNOWN'S BATTLEGROUNDS, Mobile game, PlayStation Store, with strongest over-indexing on PLAYERUNKNOWN'S BATTLEGROUNDS (21.82× the country average).

Demographically, the Ninja (gamer) audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ninja (gamer) fan in Germany is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for PLAYERUNKNOWN'S BATTLEGROUNDS.

Category: Games · Type: Person · Subtype: E-sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninja (gamer) profile in Germany.

Audience size
4.9M
in Germany
Gender
34.8%♀
65.2% male
Age
31.6
average years
Country rank
#1106
Person in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninja (gamer) fans

34.8% are female, 65.2% are male, average age 31.6.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Ninja (gamer) audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age31.6
Estimated audience size4,852,086
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Ninja (gamer) audience in Germany
Age bracketShare%
16-1941%
20-2922%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Ninja (gamer) audience comes from Germany.

Worldwide audience distribution share by country for Ninja (gamer)
CountryShare
United States25.3%
Germany17.7%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninja (gamer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ninja (gamer) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.37×
02Saarland~40K1.33×
03Rheinland-Pfalz~200K1.23×
04Niedersachsen~300K1.21×
05Schleswig-Holstein~100K1.02×
06Hessen~200K0.99×
07Brandenburg~80K0.99×
08Sachsen-Anhalt~70K0.97×
09Thüringen~60K0.95×
10Bayern~400K0.92×
11Mecklenburg-Vorpommern~50K0.91×
12Baden-Württemberg~300K0.89×
13Hamburg~50K0.89×
14Bremen~20K0.82×
15Sachsen~100K0.77×
16Berlin~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Ninja (gamer), Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninja (gamer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninja (gamer) audience
#·InterestCategoryAffinity×
01PLAYERUNKNOWN'S BATTLEGROUNDSGames21.82×
02AlienwareTechnology & Electronics11.65×
03PlayStation StoreGames10.27×
04Counter-Strike: Global OffensiveGames6.26×
05Dua LipaMusic & Radio6.14×
06Pedro PascalMovies & TV5.71×
07SteamGames4.59×
08Instant GamingGames4.52×
09Electronic sportsSports4.49×
10FortniteGames4.47×
11Motorcycle helmetCars & Mobility3.89×
12Mobile gameGames3.85×
13Anime conventionLiterature3.54×
14PokémonGames3.45×
15LivemusicMusic & Radio2.86×
16SupermanMovies & TV2.36×
17BatmanMovies & TV2.34×
18Video gamesGames1.99×
19Luxury goodsFashion & Accessoires1.87×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninja (gamer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninja (gamer) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.70×
Early Adopter MentalityPOWER1.50×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninja (gamer) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Design AffinityPREMIUM0.77×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninja (gamer) have in Germany?

Ninja (gamer) has an estimated audience of 4,852,086 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ninja (gamer) fans?

34.8% of Ninja (gamer) fans are female, 65.2% are male, with an average age of 31.6 years.

03

Which brands do Ninja (gamer) fans like most?

Ninja (gamer) fans show strongest brand affinity for PLAYERUNKNOWN'S BATTLEGROUNDS (21.82×), Mobile game (3.85×), and PlayStation Store (10.27×) over the country average.

04

Where do Ninja (gamer) fans live in Germany?

Ninja (gamer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ninja (gamer) fans also like?

Beyond Ninja (gamer) itself, the audience over-indexes on Mobile game (3.85×), PlayStation Store (10.27×), Steam (4.59×), and Counter-Strike: Global Offensive (6.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-sports audiences in Germany

See Ninja (gamer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ninja (gamer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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