PLAYERUNKNOWN'S BATTLEGROUNDS Audience in Germany

PLAYERUNKNOWN'S BATTLEGROUNDS logo

PLAYERUNKNOWN'S BATTLEGROUNDS has an estimated audience of 743,863 people in Germany. 28.1% are female, 71.9% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: State of Decay (video game), Ninja (gamer), Silent Hill (film), TikTok, Star Citizen.

The average PLAYERUNKNOWN'S BATTLEGROUNDS fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include State of Decay (video game), Ninja (gamer), Silent Hill (film), with strongest over-indexing on State of Decay (video game) (98.86× the country average). Demographically, the PLAYERUNKNOWN'S BATTLEGROUNDS audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of PLAYERUNKNOWN'S BATTLEGROUNDS fans

Demographic split for PLAYERUNKNOWN'S BATTLEGROUNDS audience in Germany
MetricValue
Female28.1%
Male71.9%
Average age35.9
Estimated audience size743,863

Audience persona

The typical PLAYERUNKNOWN'S BATTLEGROUNDS fan in Germany is more male, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for State of Decay (video game).

Top regions in Germany

Top regions ranked by reach for PLAYERUNKNOWN'S BATTLEGROUNDS in Germany
RegionReachAffinity
Nordrhein-Westfalen174,1311.05×
Hessen136,4062.36×
Bayern111,9520.92×
Baden-Württemberg97,6100.94×
Niedersachsen72,2030.98×
Berlin36,4671.07×
Rheinland-Pfalz33,0700.87×
Sachsen30,6850.82×
Schleswig-Holstein25,3700.93×
Brandenburg17,3180.74×
Hamburg15,9820.93×
Thüringen15,8790.82×
Sachsen-Anhalt14,7580.75×
Mecklenburg-Vorpommern9,8010.68×
Saarland8,3670.9×
Bremen8,2691.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PLAYERUNKNOWN'S BATTLEGROUNDS audience
BrandAffinityCategory
State of Decay (video game)98.86×
Ninja (gamer)21.82×Games
Silent Hill (film)22.95×Movies & TV
TikTok3.53×Internet & Social Media
Star Citizen23.48×News
Counter-Strike: Global Offensive9.94×Games
Keinemusik37.82×Music & Radio
Age of Empires II: The Age of Kings43.52×Games
MontanaBlack16.95×Games
Mobile game5.16×Games
Zarbex21.88×Internet & Social Media
Gaming computer6.54×Technology & Electronics
Twitch4.66×Games
Ninja7.68×Sports
Tekken 691.95×Games
BlizzCon56.06×Games
PC game5.01×Games
Otaku6.46×Literature
Electronic sports6.15×Sports
Steam Machine (hardware platform)52.98×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PLAYERUNKNOWN'S BATTLEGROUNDS audience
TraitClusterScore
Early Adopter MentalityPOWER1.4
LGBTQ+ IdentityOPEN1.2
Risk AppetiteTHRILL1.2
DIY MentalityTHRILL1.15
PatriotismCONSERVATISM1.15
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for PLAYERUNKNOWN'S BATTLEGROUNDS
CountryShare
China9.9%
Pakistan8.1%
Germany5.6%

See PLAYERUNKNOWN'S BATTLEGROUNDS audiences in other countries

More Games audiences in Germany

Frequently asked questions

How many fans does PLAYERUNKNOWN'S BATTLEGROUNDS have in Germany?

PLAYERUNKNOWN'S BATTLEGROUNDS has an estimated audience of 743,863 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

What is the gender split and age of PLAYERUNKNOWN'S BATTLEGROUNDS fans?

28.1% of PLAYERUNKNOWN'S BATTLEGROUNDS fans are female, 71.9% are male, with an average age of 35.9 years.

Which brands do PLAYERUNKNOWN'S BATTLEGROUNDS fans like most?

PLAYERUNKNOWN'S BATTLEGROUNDS fans show strongest brand affinity for State of Decay (video game) (98.86×), Ninja (gamer) (21.82×), and Silent Hill (film) (22.95×) over the country average.

Where do PLAYERUNKNOWN'S BATTLEGROUNDS fans live in Germany?

PLAYERUNKNOWN'S BATTLEGROUNDS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,131), Hessen (reach 136,406), and Bayern (reach 111,952). These three regions account for the largest share of the active audience.

What other brands do PLAYERUNKNOWN'S BATTLEGROUNDS fans also like?

Beyond PLAYERUNKNOWN'S BATTLEGROUNDS itself, the audience over-indexes on Ninja (gamer) (21.82×), Silent Hill (film) (22.95×), TikTok (3.53×), and Star Citizen (23.48×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for PLAYERUNKNOWN'S BATTLEGROUNDS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.