Rascasse Audience Intelligence

PLAYERUNKNOWN'S BATTLEGROUNDS Audience in United States

A data profile of the people who buy, follow and care about PLAYERUNKNOWN'S BATTLEGROUNDS in United States — modelled from more than twelve digital signal sources. PLAYERUNKNOWN'S BATTLEGROUNDS has an estimated audience of 75,781 people in United States.

#1878among Video / Board Game in United States#2466in Games

The average PLAYERUNKNOWN'S BATTLEGROUNDS fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ninja (gamer), Counter-Strike, Mobile game, with strongest over-indexing on Ninja (gamer) (34.92× the country average).

Demographically, the PLAYERUNKNOWN'S BATTLEGROUNDS audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PLAYERUNKNOWN'S BATTLEGROUNDS fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Ninja (gamer).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the PLAYERUNKNOWN'S BATTLEGROUNDS profile in United States.

Audience size
76K
in United States
Gender
27.0%♀
73.0% male
Age
35.5
average years
Country rank
#86661
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PLAYERUNKNOWN'S BATTLEGROUNDS fans

27.0% are female, 73.0% are male, average age 35.5.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for PLAYERUNKNOWN'S BATTLEGROUNDS audience in United States
MetricValue
Female27.0%
Male73.0%
Average age35.5
Estimated audience size75,781
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the PLAYERUNKNOWN'S BATTLEGROUNDS audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3916%
40-4913%
50+17%
Fig. 04

Worldwide distribution

0.5%

of the worldwide PLAYERUNKNOWN'S BATTLEGROUNDS audience comes from United States.

Worldwide audience distribution share by country for PLAYERUNKNOWN'S BATTLEGROUNDS
CountryShare
China9.3%
Pakistan7.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PLAYERUNKNOWN'S BATTLEGROUNDS audience in United States is strongest.

Fig. 05

Top regions by affinity

PLAYERUNKNOWN'S BATTLEGROUNDS fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.96×
02Virginia~3K1.57×
03Washington~2K1.57×
04Washington, District of Columbia<1K1.50×
05Oregon~1K1.44×
06California~10K1.36×
07New York~5K1.15×
08Hawaii<1K1.15×
09Nevada<1K1.13×
10Arkansas<1K1.10×
11Oklahoma<1K1.04×
12Texas~7K1.03×
13Missouri~1K1.01×
14North Dakota<1K1.01×
15Arizona~2K1.00×
16Kansas<1K1.00×
17Iowa<1K0.99×
18Nebraska<1K0.99×
19South Dakota<1K0.98×
20Georgia~2K0.97×
21New Jersey~2K0.97×
22New Mexico<1K0.97×
23Illinois~2K0.96×
24Ohio~2K0.95×
25Kentucky<1K0.95×
26Tennessee~1K0.94×
27Florida~5K0.93×
28Louisiana<1K0.93×
29Rhode Island<1K0.93×
30Idaho<1K0.92×
31West Virginia<1K0.92×
32Michigan~2K0.91×
33Massachusetts~1K0.91×
34Colorado~1K0.91×
35Connecticut<1K0.91×
36Maryland~1K0.89×
37Utah<1K0.89×
38Indiana~1K0.87×
39Maine<1K0.87×
40Vermont<1K0.87×
41Mississippi<1K0.86×
42Montana<1K0.86×
43Pennsylvania~2K0.84×
44Minnesota<1K0.84×
45North Carolina~2K0.82×
46Alabama<1K0.82×
47Delaware<1K0.82×
48Wisconsin<1K0.81×
49New Hampshire<1K0.81×
50South Carolina<1K0.80×
Fig. 06

Affinity by region

Affinity by region — PLAYERUNKNOWN'S BATTLEGROUNDS, United States
0.80×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PLAYERUNKNOWN'S BATTLEGROUNDS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PLAYERUNKNOWN'S BATTLEGROUNDS audience
#·InterestCategoryAffinity×
01Brawl StarsGames47.00×
02Counter-StrikeGames36.83×
03Ninja (gamer)Games34.92×
04Age of Empires (video game)Games29.56×
05The Legend of Zelda: Twilight PrincessGames23.15×
06Mobile operating systemTechnology & Electronics20.57×
07Grand Theft Auto VIGames19.73×
08Grand Theft Auto (series)Games18.81×
09Bleach (anime)Movies & TV17.91×
10AngularJSTechnology & Electronics15.50×
11Counter-Strike: Global OffensiveGames15.00×
12Multiplayer online battle arenaGames14.61×
13Electronic sportsSports11.14×
14It (novel)Literature10.96×
15RobloxGames7.37×
16Mobile gameGames6.67×
17Gaming computerTechnology & Electronics6.60×
18PC gameGames6.18×
19TwitchGames5.03×
20HumourLiterature2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PLAYERUNKNOWN'S BATTLEGROUNDS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PLAYERUNKNOWN'S BATTLEGROUNDS audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.65×
Early Adopter MentalityPOWER1.64×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PLAYERUNKNOWN'S BATTLEGROUNDS audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
Quality AwarenessPREMIUM0.57×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PLAYERUNKNOWN'S BATTLEGROUNDS have in United States?

PLAYERUNKNOWN'S BATTLEGROUNDS has an estimated audience of 75,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of PLAYERUNKNOWN'S BATTLEGROUNDS fans?

27.0% of PLAYERUNKNOWN'S BATTLEGROUNDS fans are female, 73.0% are male, with an average age of 35.5 years.

03

Which brands do PLAYERUNKNOWN'S BATTLEGROUNDS fans like most?

PLAYERUNKNOWN'S BATTLEGROUNDS fans show strongest brand affinity for Ninja (gamer) (34.92×), Counter-Strike (36.83×), and Mobile game (6.67×) over the country average.

04

Where do PLAYERUNKNOWN'S BATTLEGROUNDS fans live in United States?

PLAYERUNKNOWN'S BATTLEGROUNDS fans in United States are most concentrated in California (reach ~10K), Texas (reach ~7K), and New York (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do PLAYERUNKNOWN'S BATTLEGROUNDS fans also like?

Beyond PLAYERUNKNOWN'S BATTLEGROUNDS itself, the audience over-indexes on Counter-Strike (36.83×), Mobile game (6.67×), Counter-Strike: Global Offensive (15×), and Grand Theft Auto (series) (18.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for PLAYERUNKNOWN'S BATTLEGROUNDS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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