Bleach (anime) Audience in United States

Bleach (anime) logo

Bleach (anime) has an estimated audience of 2,392,029 people in United States. 47.3% are female, 52.7% are male, average age 23.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Nuts (film), Pro-Ject, Wikia, UK garage.

The average Bleach (anime) fan in United States is 23.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Nuts (film), Pro-Ject, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bleach (anime) audience skews balanced with an average age of 23.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

Demographics of Bleach (anime) fans

Demographic split for Bleach (anime) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age23.2
Estimated audience size2,392,029

Audience persona

The typical Bleach (anime) fan in United States is balanced, around 23.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bleach (anime) in United States
RegionReachAffinity
California335,1431.27×
Texas282,9871.38×
Florida211,7561.31×
New York153,4441.15×
Georgia99,0751.34×
Illinois85,0621.07×
North Carolina84,8131.18×
Pennsylvania79,4000.99×
Ohio73,0930.99×
Michigan67,4371.08×
Virginia65,4731.12×
New Jersey64,4531.06×
Arizona59,7211.22×
Washington54,4811.14×
Tennessee53,4471.11×
Maryland49,9371.21×
Indiana46,0351.05×
Massachusetts43,5710.92×
Alabama40,6731.22×
Missouri39,9431.04×
Louisiana39,2501.27×
South Carolina37,9921.06×
Minnesota32,7600.96×
Colorado32,2790.86×
Kentucky32,2281.07×
Oklahoma32,1641.21×
Wisconsin30,3530.84×
Nevada26,8841.16×
Oregon26,6590.97×
Connecticut24,0141×
Mississippi23,0231.17×
Arkansas20,9361.06×
Utah19,4020.91×
Kansas17,8830.95×
Iowa16,2040.82×
New Mexico10,7740.9×
Hawaii10,5091.02×
West Virginia10,3170.93×
Nebraska10,2860.86×
Idaho9,5250.79×
Rhode Island6,6550.87×
New Hampshire6,3930.68×
Maine6,1690.72×
Delaware5,9700.9×
Washington, District of Columbia5,8810.82×
Alaska4,9750.97×
Montana4,5500.69×
South Dakota3,9890.72×
North Dakota3,6700.75×
Vermont2,5020.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bleach (anime) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nuts (film)13.35×Movies & TV
Pro-Ject8.7×Music & Radio
Wikia7.07×Internet & Social Media
UK garage9.26×Music & Radio
Product design3.31×Business & Career
Grinch6.16×Movies & TV
Combat sport2.04×Sports
Bridget Jones: The Edge of Reason24.68×Movies & TV
Vocal harmony5.39×Music & Radio
Cam Ward4.36×Sports
Urban Outfitters2.08×Shopping
Gordita12.14×Food & Beverages
Emilio Estefan15.49×Music & Radio
Natural rubber1.82×Cars & Mobility
Goop4.38×Internet & Social Media
Monogram3.06×Home & Garden
Nebraska Cornhuskers football2.71×Sports
La Jolla6.66×Travel & Leisure
Electrolyte3.35×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bleach (anime) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.62
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.22
Luxury OrientationPREMIUM1.17
ExtroversionTHRILL1.16
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Bleach (anime)
CountryShare
Japan22.7%
United States18.4%
Brazil7.4%

See Bleach (anime) audiences in other countries

More Anime audiences in United States

Frequently asked questions

How many fans does Bleach (anime) have in United States?

Bleach (anime) has an estimated audience of 2,392,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Bleach (anime) fans?

47.3% of Bleach (anime) fans are female, 52.7% are male, with an average age of 23.2 years.

Which brands do Bleach (anime) fans like most?

Bleach (anime) fans show strongest brand affinity for Keene, New Hampshire (675×), Nuts (film) (13.35×), and Pro-Ject (8.7×) over the country average.

Where do Bleach (anime) fans live in United States?

Bleach (anime) fans in United States are most concentrated in California (reach 335,143), Texas (reach 282,987), and Florida (reach 211,756). These three regions account for the largest share of the active audience.

What other brands do Bleach (anime) fans also like?

Beyond Bleach (anime) itself, the audience over-indexes on Nuts (film) (13.35×), Pro-Ject (8.7×), Wikia (7.07×), and UK garage (9.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bleach (anime). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.