Rascasse Audience Intelligence

Bleach (anime) Audience in United States

A data profile of the people who buy, follow and care about Bleach (anime) in United States — modelled from more than twelve digital signal sources. Bleach (anime) has an estimated audience of 2,438,958 people in United States.

#5among Anime in United States#654among Movie / TV Show / Series in United States#1771in Movies & TV

The average Bleach (anime) fan in United States is 23.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shōnen manga, Rick and Morty, Disneyland Paris, with strongest over-indexing on Shōnen manga (29.75× the country average).

Demographically, the Bleach (anime) audience skews balanced with an average age of 23.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bleach (anime) fan in United States is balanced, around 23.2 years old, with strong Patriotism tendencies and a notable affinity for Shōnen manga.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Anime

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bleach (anime) profile in United States.

Audience size
2.4M
in United States
Gender
47.3%♀
52.7% male
Age
23.2
average years
Country rank
#12134
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bleach (anime) viewers

47.3% are female, 52.7% are male, average age 23.2.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Bleach (anime) audience in United States
MetricValue
Female47.3%
Male52.7%
Average age23.2
Estimated audience size2,438,958
Fig. 03

Age distribution

Ø 23.2
average years
Age distribution of the Bleach (anime) audience in United States
Age bracketShare%
16-1973%
20-2917%
30-395%
40-493%
50+1%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Bleach (anime) audience comes from United States.

Worldwide audience distribution share by country for Bleach (anime)
CountryShare
Japan22.4%
United States18.3%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bleach (anime) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bleach (anime) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.33×
02Georgia~100K1.30×
03Louisiana~40K1.27×
04Florida~200K1.26×
05Alabama~40K1.24×
06California~300K1.21×
07Arizona~60K1.21×
08Maryland~50K1.21×
09Oklahoma~30K1.21×
10Mississippi~20K1.20×
11North Carolina~80K1.15×
12Nevada~30K1.15×
13Virginia~60K1.10×
14Washington~50K1.10×
15Tennessee~50K1.09×
16Arkansas~20K1.09×
17New York~100K1.08×
18Kentucky~30K1.08×
19Alaska~6K1.08×
20South Carolina~40K1.05×
21Michigan~60K1.04×
22Indiana~40K1.03×
23Illinois~80K1.02×
24New Jersey~60K1.02×
25Missouri~40K1.02×
26Hawaii~10K1.02×
27Connecticut~20K0.99×
28West Virginia~10K0.99×
29Ohio~70K0.98×
30Kansas~20K0.97×
31Pennsylvania~80K0.96×
32Oregon~30K0.96×
33Delaware~6K0.96×
34Minnesota~30K0.94×
35New Mexico~10K0.94×
36Utah~20K0.93×
37Rhode Island~7K0.92×
38Massachusetts~40K0.91×
39Nebraska~10K0.87×
40Wisconsin~30K0.84×
41Colorado~30K0.83×
42Iowa~20K0.83×
43North Dakota~4K0.83×
44Idaho~10K0.81×
45Washington, District of Columbia~6K0.81×
46South Dakota~4K0.80×
47Maine~6K0.75×
48Montana~5K0.72×
49New Hampshire~7K0.70×
50Vermont~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Bleach (anime), United States
0.65×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bleach (anime) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bleach (anime) audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames33.39×
02Disneyland ParisTravel & Leisure31.17×
03International educationBusiness & Career30.91×
04Shōnen mangaLiterature29.75×
05Cyberpunk 2077Games27.41×
06Rick and MortyMovies & TV24.57×
07Toyota SupraCars & Mobility22.65×
08TokyoTravel & Leisure20.89×
09Dungeons & DragonsGames20.62×
10Guardians of the Galaxy (film)Movies & TV15.70×
11Counter-Strike: Global OffensiveGames15.50×
12Collectible card gameGames13.66×
13Watercolor paintingArts & Culture11.62×
14Anime and manga fandomLiterature11.59×
15PokémonGames9.96×
16MangaLiterature9.42×
17DancehallsMusic & Radio9.33×
18SupermanMovies & TV5.40×
19Video gamesGames5.14×
20Consumer electronicsTechnology & Electronics3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bleach (anime) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bleach (anime) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.93×
Community OrientationOPEN1.78×
TraditionCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bleach (anime) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Quality AwarenessPREMIUM0.58×
IndulgenceJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bleach (anime) have in United States?

Bleach (anime) has an estimated audience of 2,438,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bleach (anime) viewers?

47.3% of Bleach (anime) fans are female, 52.7% are male, with an average age of 23.2 years.

03

Which brands do Bleach (anime) fans like most?

Bleach (anime) fans show strongest brand affinity for Shōnen manga (29.75×), Rick and Morty (24.57×), and Disneyland Paris (31.17×) over the country average.

04

Where do Bleach (anime) fans live in United States?

Bleach (anime) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bleach (anime) fans also like?

Beyond Bleach (anime) itself, the audience over-indexes on Rick and Morty (24.57×), Disneyland Paris (31.17×), Tokyo (20.89×), and Anime and manga fandom (11.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bleach (anime). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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