Rascasse Audience Intelligence

Pokémon Trading Card Game Audience in United States

A data profile of the people who buy, follow and care about Pokémon Trading Card Game in United States — modelled from more than twelve digital signal sources. Pokémon Trading Card Game has an estimated audience of 3,018,351 people in United States.

#3among Action-Adventure in United States#84among Video / Board Game in United States#205in Games

The average Pokémon Trading Card Game fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), Collectible card game, Final Fantasy VII, with strongest over-indexing on Pokémon (video game series) (65.22× the country average).

Demographically, the Pokémon Trading Card Game audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon Trading Card Game fan in United States is more male, around 29.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon Trading Card Game profile in United States.

Audience size
3M
in United States
Gender
38.0%♀
62.0% male
Age
29.9
average years
Country rank
#10242
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon Trading Card Game fans

38.0% are female, 62.0% are male, average age 29.9.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Pokémon Trading Card Game audience in United States
MetricValue
Female38.0%
Male62.0%
Average age29.9
Estimated audience size3,018,351
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Pokémon Trading Card Game audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Pokémon Trading Card Game audience comes from United States.

Worldwide audience distribution share by country for Pokémon Trading Card Game
CountryShare
United States66.0%
United Kingdom9.6%
France7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon Trading Card Game audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon Trading Card Game fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.78×
02California~500K1.64×
03Washington~90K1.43×
04Oregon~40K1.29×
05Nevada~40K1.26×
06Texas~300K1.19×
07Utah~30K1.17×
08Arizona~70K1.11×
09Wisconsin~50K1.11×
10Minnesota~50K1.05×
11Connecticut~30K1.05×
12Illinois~100K1.04×
13Michigan~80K1.04×
14New Jersey~80K1.04×
15Indiana~60K1.04×
16Oklahoma~30K1.04×
17Idaho~20K1.04×
18Kentucky~40K1.03×
19West Virginia~10K1.03×
20Rhode Island~10K1.03×
21New Hampshire~10K1.02×
22North Dakota~6K1.02×
23Virginia~70K1.00×
24Colorado~50K1.00×
25Alaska~6K1.00×
26New York~200K0.99×
27Massachusetts~60K0.99×
28Pennsylvania~100K0.98×
29Ohio~90K0.98×
30Maine~10K0.98×
31Iowa~20K0.97×
32Florida~200K0.96×
33New Mexico~10K0.96×
34Nebraska~10K0.95×
35Maryland~50K0.94×
36North Carolina~80K0.93×
37Kansas~20K0.93×
38Delaware~8K0.93×
39Georgia~90K0.92×
40Missouri~40K0.92×
41Tennessee~50K0.90×
42Arkansas~20K0.90×
43Vermont~5K0.87×
44South Dakota~6K0.84×
45Louisiana~30K0.81×
46South Carolina~40K0.80×
47Montana~7K0.80×
48Alabama~30K0.73×
49Mississippi~20K0.69×
50Washington, District of Columbia~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Pokémon Trading Card Game, United States
0.64×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon Trading Card Game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon Trading Card Game audience
#·InterestCategoryAffinity×
01Pokémon (video game series)Games65.22×
02Gossip Girl (novel series)Literature44.91×
03Final Fantasy VIIGames42.24×
04Chess.comSports41.12×
05MangakaLiterature37.16×
06Wizards of the CoastGames32.16×
07PikachuGames31.56×
08Yu-Gi-Oh! Trading Card GameGames31.52×
09Fairy TailLiterature30.80×
10Miniature wargamingGames29.57×
11Collectible card gameGames29.31×
12InuyashaLiterature28.26×
13San Diego Comic-Con InternationalLiterature28.19×
14Tabletop role-playing gameGames26.79×
15Final FantasyGames26.61×
16WebtoonInternet & Social Media26.32×
17HarmonicaMusic & Radio21.34×
18Shōnen mangaLiterature16.86×
19Gothic fashionFashion & Accessoires15.72×
20SupermanMovies & TV5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon Trading Card Game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon Trading Card Game audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.11×
Community OrientationOPEN1.05×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon Trading Card Game audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.34×
SpiritualityBALANCE0.38×
TravellingTHRILL0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon Trading Card Game have in United States?

Pokémon Trading Card Game has an estimated audience of 3,018,351 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pokémon Trading Card Game fans?

38.0% of Pokémon Trading Card Game fans are female, 62.0% are male, with an average age of 29.9 years.

03

Which brands do Pokémon Trading Card Game fans like most?

Pokémon Trading Card Game fans show strongest brand affinity for Pokémon (video game series) (65.22×), Collectible card game (29.31×), and Final Fantasy VII (42.24×) over the country average.

04

Where do Pokémon Trading Card Game fans live in United States?

Pokémon Trading Card Game fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon Trading Card Game fans also like?

Beyond Pokémon Trading Card Game itself, the audience over-indexes on Collectible card game (29.31×), Final Fantasy VII (42.24×), Tabletop role-playing game (26.79×), and Yu-Gi-Oh! Trading Card Game (31.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action-Adventure audiences in United States

See Pokémon Trading Card Game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon Trading Card Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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