Rascasse Audience Intelligence

San Diego Comic-Con International Audience in United States

A data profile of the people who buy, follow and care about San Diego Comic-Con International in United States — modelled from more than twelve digital signal sources. San Diego Comic-Con International has an estimated audience of 4,852,032 people in United States.

#77among Event in United States#114in Literature

The average San Diego Comic-Con International fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Peacemaker, Resistance (series), Dazed and Confused, with strongest over-indexing on Peacemaker (6.77× the country average).

Demographically, the San Diego Comic-Con International audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Diego Comic-Con International fan in United States is balanced, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Peacemaker.

Category: Literature · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Diego Comic-Con International profile in United States.

Audience size
4.9M
in United States
Gender
51.6%♀
48.4% male
Age
33.1
average years
Country rank
#6888
Event in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Diego Comic-Con International fans

51.6% are female, 48.4% are male, average age 33.1.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for San Diego Comic-Con International audience in United States
MetricValue
Female51.6%
Male48.4%
Average age33.1
Estimated audience size4,852,032
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the San Diego Comic-Con International audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

83.1%

of the worldwide San Diego Comic-Con International audience comes from United States.

Worldwide audience distribution share by country for San Diego Comic-Con International
CountryShare
United States83.1%
Spain7.4%
Mexico3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Diego Comic-Con International audience in United States is strongest.

Fig. 05

Top regions by affinity

San Diego Comic-Con International fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M6.78×
02Nevada~100K2.16×
03Arizona~200K1.84×
04New York~400K1.65×
05Washington~200K1.60×
06Oregon~80K1.41×
07New Mexico~30K1.33×
08Hawaii~30K1.21×
09Colorado~90K1.16×
10New Jersey~100K1.07×
11Utah~50K1.06×
12Rhode Island~20K1.05×
13Idaho~20K0.99×
14Alaska~10K0.99×
15Washington, District of Columbia~10K0.93×
16Texas~400K0.91×
17Oklahoma~50K0.90×
18Connecticut~40K0.89×
19South Dakota~10K0.88×
20Maryland~70K0.87×
21Montana~10K0.87×
22North Dakota~9K0.87×
23Vermont~7K0.87×
24Massachusetts~80K0.86×
25Delaware~10K0.85×
26Kansas~30K0.84×
27Illinois~100K0.83×
28Virginia~100K0.83×
29Iowa~30K0.83×
30Arkansas~30K0.83×
31Nebraska~20K0.83×
32New Hampshire~20K0.83×
33Maine~10K0.83×
34Michigan~100K0.82×
35Missouri~60K0.79×
36West Virginia~20K0.79×
37Florida~300K0.77×
38Kentucky~50K0.77×
39Indiana~70K0.76×
40Mississippi~30K0.75×
41Minnesota~50K0.74×
42North Carolina~100K0.73×
43Tennessee~70K0.73×
44South Carolina~50K0.73×
45Wisconsin~50K0.73×
46Louisiana~50K0.72×
47Pennsylvania~100K0.71×
48Georgia~100K0.70×
49Alabama~50K0.70×
50Ohio~100K0.68×
Fig. 06

Affinity by region

Affinity by region — San Diego Comic-Con International, United States
0.68×1.00×6.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Diego Comic-Con International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Diego Comic-Con International audience
#·InterestCategoryAffinity×
01Rolie Polie OlieMovies & TV36.64×
02Dude, Where's My Car?Movies & TV31.83×
03Jeremy ClarksonMovies & TV30.05×
04Meet the RobinsonsMovies & TV20.58×
05Dazed and ConfusedMovies & TV20.41×
06Resistance (series)Games18.99×
07Scott PilgrimLiterature16.08×
08Vertigo (DC Comics)Literature14.08×
09Tom WellingMovies & TV10.78×
10Legends (comics)Literature10.04×
11Family GuyMovies & TV8.34×
12Rick and MortyMovies & TV8.32×
13Frankenstein (1931 film)Movies & TV8.21×
14Image ComicsLiterature8.02×
15PeacemakerMovies & TV6.77×
16Georgie & Mandy's First MarriageMovies & TV5.77×
17GodzillaMovies & TV4.63×
18Spirit HalloweenKids & Family4.30×
19Limited liability companyBusiness & Career3.59×
20SupermanMovies & TV2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Diego Comic-Con International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Diego Comic-Con International audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.08×
Early Adopter MentalityPOWER1.30×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Diego Comic-Con International audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Diego Comic-Con International have in United States?

San Diego Comic-Con International has an estimated audience of 4,852,032 people in United States, concentrated in California and New York.

02

What is the gender split and age of San Diego Comic-Con International fans?

51.6% of San Diego Comic-Con International fans are female, 48.4% are male, with an average age of 33.1 years.

03

Which brands do San Diego Comic-Con International fans like most?

San Diego Comic-Con International fans show strongest brand affinity for Peacemaker (6.77×), Resistance (series) (18.99×), and Dazed and Confused (20.41×) over the country average.

04

Where do San Diego Comic-Con International fans live in United States?

San Diego Comic-Con International fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do San Diego Comic-Con International fans also like?

Beyond San Diego Comic-Con International itself, the audience over-indexes on Resistance (series) (18.99×), Dazed and Confused (20.41×), Jeremy Clarkson (30.05×), and Meet the Robinsons (20.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See San Diego Comic-Con International audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Diego Comic-Con International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →