Rascasse Audience Intelligence

San Diego Comic-Con International Audience in United States

San Diego Comic-Con International has an estimated audience of 5.8M people in United States.

#58among events in United States#93in Literature

The average San Diego Comic-Con International fan in United States is 33.8 years old, balanced, and lives primarily in California.

Interest is seasonal: June, July and October account for 61% of the year's searches, December is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Rolie Polie Olie, Dude, Where's My Car?, Jeremy Clarkson, with strongest over-indexing on Rolie Polie Olie (36.64× the country average).

Demographically, the San Diego Comic-Con International audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical San Diego Comic-Con International fan in United States is balanced, around 33.8 years old, with strong Extroversion tendencies and a notable affinity for Rolie Polie Olie.

Category: Literature · Type: Event

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.8M
in United States
Gender
51.6%♀
48.4% male
Age
33.8
average years
Country rank
#5927
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of San Diego Comic-Con International fans

51.6% are female, 48.4% are male, average age 33.8.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for San Diego Comic-Con International audience in United States
MetricValue
Female51.6%
Male48.4%
Average age33.8
Estimated audience size5.8M
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the San Diego Comic-Con International audience in United States
Age bracketShare%
16-2434%
25-3425%
35-4418%
45-5414%
55+9%
Fig. 04

Worldwide distribution

78.8%

of the worldwide San Diego Comic-Con International audience comes from United States.

Worldwide audience distribution share by country for San Diego Comic-Con International
CountryShare
United States78.8%
Canada6.4%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

San Diego Comic-Con International fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M6.78×
02Nevada~100K2.16×
03Arizona~200K1.84×
04New York~600K1.65×
05Washington~200K1.60×
06Oregon~100K1.41×
07New Mexico~50K1.33×
08Hawaii~30K1.21×
09Colorado~100K1.16×
10New Jersey~200K1.07×
11Utah~60K1.06×
12Rhode Island~20K1.05×
13Idaho~30K0.99×
14Alaska~10K0.99×
15Washington, District of Columbia~10K0.93×
16Texas~400K0.91×
17Oklahoma~60K0.90×
18Connecticut~60K0.89×
19South Dakota~10K0.88×
20Maryland~90K0.87×
21Montana~20K0.87×
22North Dakota~10K0.87×
23Vermont~10K0.87×
24Massachusetts~100K0.86×
25Delaware~10K0.85×
26Kansas~40K0.84×
27Illinois~200K0.83×
28Virginia~100K0.83×
29Iowa~50K0.83×
30Arkansas~40K0.83×
31Nebraska~30K0.83×
32Maine~20K0.83×
33New Hampshire~20K0.83×
34Michigan~100K0.82×
35Missouri~90K0.79×
36West Virginia~20K0.79×
37Florida~300K0.77×
38Kentucky~60K0.77×
39Indiana~90K0.76×
40Mississippi~40K0.75×
41Minnesota~70K0.74×
42North Carolina~100K0.73×
43Tennessee~90K0.73×
44Wisconsin~70K0.73×
45South Carolina~70K0.73×
46Louisiana~60K0.72×
47Pennsylvania~200K0.71×
48Georgia~100K0.70×
49Alabama~60K0.70×
50Ohio~100K0.68×
Fig. 06

Affinity by region

Affinity by region — San Diego Comic-Con International, United States
0.68×1.00×6.78×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the San Diego Comic-Con International audience vs. the country average
#·InterestCategoryAffinity×
01Rolie Polie OlieMovies & TV36.64×
02Dude, Where's My Car?Movies & TV31.83×
03Jeremy ClarksonMovies & TV30.05×
04Meet the RobinsonsMovies & TV20.58×
05Dazed and ConfusedMovies & TV20.41×
06Resistance (series)Games18.99×
07Scott PilgrimLiterature16.08×
08Vertigo (DC Comics)Literature14.08×
09Tom WellingMovies & TV10.78×
10Legends (comics)Literature10.04×
11Adult SwimMovies & TV8.36×
12Family GuyMovies & TV8.34×
13Rick and MortyMovies & TV8.32×
14Frankenstein (1931 film)Movies & TV8.21×
15Cole HauserMovies & TV7.97×
16PeacemakerMovies & TV6.77×
17GodzillaMovies & TV4.63×
18Spirit HalloweenKids & Family4.30×
19Limited liability companyBusiness & Career3.59×
20Donald TrumpPolitics & Society1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the San Diego Comic-Con International audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the San Diego Comic-Con International audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.08×
Early Adopter MentalityPOWER1.30×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the San Diego Comic-Con International audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in San Diego Comic-Con International over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/san-diego-comic-con-international-59894” · Methodology