San Diego Comic-Con International Audience in United States
San Diego Comic-Con International has an estimated audience of 4,852,585 people in United States. 51.6% are female, 48.4% are male, average age 33.1. Top regions: California, New York, Texas. Top brand affinities: Peacemaker, Resistance (series), Rick and Morty, Meet the Robinsons, Friends.
The average San Diego Comic-Con International fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Peacemaker, Resistance (series), Rick and Morty, with strongest over-indexing on Peacemaker (6.77× the country average). Demographically, the San Diego Comic-Con International audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Event · Subtype: Charity
Demographics of San Diego Comic-Con International fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 33.1 |
| Estimated audience size | 4,852,585 |
Audience persona
The typical San Diego Comic-Con International fan in United States is balanced, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peacemaker.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,639,439 | 7.02× |
| New York | 461,531 | 1.7× |
| Texas | 398,375 | 0.95× |
| Florida | 250,955 | 0.76× |
| Arizona | 184,320 | 1.86× |
| Washington | 161,803 | 1.66× |
| Illinois | 140,974 | 0.87× |
| New Jersey | 134,603 | 1.09× |
| Pennsylvania | 109,279 | 0.67× |
| Nevada | 105,476 | 2.25× |
| Michigan | 104,705 | 0.83× |
| North Carolina | 103,056 | 0.71× |
| Georgia | 101,014 | 0.68× |
| Ohio | 96,344 | 0.64× |
| Virginia | 96,108 | 0.81× |
| Colorado | 90,476 | 1.18× |
| Oregon | 84,466 | 1.52× |
| Massachusetts | 80,333 | 0.84× |
| Maryland | 69,057 | 0.83× |
| Tennessee | 66,067 | 0.68× |
| Indiana | 62,604 | 0.71× |
| Missouri | 60,883 | 0.78× |
| Oklahoma | 47,788 | 0.89× |
| Wisconsin | 47,579 | 0.65× |
| South Carolina | 47,351 | 0.65× |
| Minnesota | 47,329 | 0.68× |
| Utah | 45,090 | 1.04× |
| Connecticut | 42,508 | 0.87× |
| Kentucky | 42,489 | 0.7× |
| Iowa | 40,066 | 1× |
| Louisiana | 38,850 | 0.62× |
| Alabama | 36,589 | 0.54× |
| New Mexico | 33,381 | 1.37× |
| Kansas | 31,489 | 0.82× |
| Arkansas | 28,771 | 0.72× |
| Hawaii | 24,833 | 1.19× |
| Idaho | 23,644 | 0.97× |
| Mississippi | 20,562 | 0.51× |
| Nebraska | 16,892 | 0.69× |
| Rhode Island | 15,419 | 1× |
| Washington, District of Columbia | 12,881 | 0.88× |
| New Hampshire | 12,472 | 0.65× |
| Maine | 10,686 | 0.61× |
| West Virginia | 10,468 | 0.46× |
| Alaska | 9,317 | 0.9× |
| Montana | 8,983 | 0.67× |
| Delaware | 8,769 | 0.65× |
| South Dakota | 6,195 | 0.55× |
| North Dakota | 5,085 | 0.51× |
| Wyoming | 4,692 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peacemaker | 6.77× | Movies & TV |
| Resistance (series) | 18.99× | Games |
| Rick and Morty | 8.32× | Movies & TV |
| Meet the Robinsons | 20.58× | Movies & TV |
| Friends | 3.71× | Movies & TV |
| Dazed and Confused | 20.41× | Movies & TV |
| Jeremy Clarkson | 30.05× | Movies & TV |
| Superman | 2.58× | Movies & TV |
| Dude, Where's My Car? | 31.83× | Movies & TV |
| Georgie & Mandy's First Marriage | 5.77× | Movies & TV |
| Godzilla | 4.63× | Movies & TV |
| Vertigo (DC Comics) | 14.08× | Literature |
| Rolie Polie Olie | 36.64× | Movies & TV |
| Frankenstein (1931 film) | 8.21× | Movies & TV |
| Tom Welling | 10.78× | Movies & TV |
| Limited liability company | 3.59× | Business & Career |
| Spirit Halloween | 4.3× | Kids & Family |
| Scott Pilgrim | 16.08× | Literature |
| K (anime) | 5.75× | Literature |
| Family Guy | 8.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.75 |
| Early Adopter Mentality | POWER | 1.53 |
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.47 |
| Luxury Orientation | PREMIUM | 1.46 |
| Extroversion | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.1% |
| Spain | 7.4% |
| Mexico | 3.1% |
See San Diego Comic-Con International audiences in other countries
- San Diego Comic-Con International — Germany
- San Diego Comic-Con International — United Kingdom
- San Diego Comic-Con International — France
- San Diego Comic-Con International — Italy
- San Diego Comic-Con International — Spain
- San Diego Comic-Con International — Brazil
- San Diego Comic-Con International — Japan
- San Diego Comic-Con International — South Korea
- San Diego Comic-Con International — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does San Diego Comic-Con International have in United States?
San Diego Comic-Con International has an estimated audience of 4,852,585 people in United States, concentrated in California and New York.
What is the gender split and age of San Diego Comic-Con International fans?
51.6% of San Diego Comic-Con International fans are female, 48.4% are male, with an average age of 33.1 years.
Which brands do San Diego Comic-Con International fans like most?
San Diego Comic-Con International fans show strongest brand affinity for Peacemaker (6.77×), Resistance (series) (18.99×), and Rick and Morty (8.32×) over the country average.
Where do San Diego Comic-Con International fans live in United States?
San Diego Comic-Con International fans in United States are most concentrated in California (reach 3,639,439), New York (reach 461,531), and Texas (reach 398,375). These three regions account for the largest share of the active audience.
What other brands do San Diego Comic-Con International fans also like?
Beyond San Diego Comic-Con International itself, the audience over-indexes on Resistance (series) (18.99×), Rick and Morty (8.32×), Meet the Robinsons (20.58×), and Friends (3.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for San Diego Comic-Con International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.