Rascasse Audience Intelligence

Gaming computer Audience in United States

A data profile of the people who buy, follow and care about Gaming computer in United States — modelled from more than twelve digital signal sources. Gaming computer has an estimated audience of 16,887,845 people in United States.

#1390among Topic in United States#96in Technology & Electronics

The average Gaming computer fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Merchant navy, League of Legends, Solitaire, with strongest over-indexing on Merchant navy (82.34× the country average).

Demographically, the Gaming computer audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Mindfulness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaming computer fan in United States is more male, around 30.7 years old, with strong Mindfulness tendencies and a notable affinity for Merchant navy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaming computer profile in United States.

Audience size
16.9M
in United States
Gender
30.0%♀
70.0% male
Age
30.7
average years
Country rank
#2031
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gaming computer fans

30.0% are female, 70.0% are male, average age 30.7.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Gaming computer audience in United States
MetricValue
Female30.0%
Male70.0%
Average age30.7
Estimated audience size16,887,845
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Gaming computer audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3914%
40-4910%
50+9%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Gaming computer audience comes from United States.

Worldwide audience distribution share by country for Gaming computer
CountryShare
United States15.8%
China8.5%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaming computer audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaming computer fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.54×
02West Virginia~100K1.53×
03Kentucky~300K1.45×
04Alabama~300K1.42×
05Louisiana~300K1.38×
06Arkansas~200K1.34×
07Oklahoma~200K1.28×
08Tennessee~400K1.27×
09Georgia~600K1.19×
10Indiana~400K1.16×
11Missouri~300K1.15×
12South Carolina~300K1.15×
13Ohio~600K1.11×
14North Carolina~600K1.10×
15Michigan~500K1.08×
16Pennsylvania~600K1.04×
17Iowa~100K1.03×
18Kansas~100K1.02×
19North Dakota~40K1.02×
20Wyoming~20K1.00×
21Texas~1.5M0.99×
22Idaho~80K0.99×
23Nebraska~80K0.97×
24Virginia~400K0.96×
25Alaska~30K0.96×
26Illinois~500K0.95×
27Maryland~300K0.94×
28South Dakota~40K0.94×
29Florida~1M0.93×
30Connecticut~200K0.93×
31Nevada~100K0.92×
32New Mexico~80K0.91×
33Montana~40K0.91×
34Arizona~300K0.90×
35Wisconsin~200K0.90×
36Utah~100K0.89×
37Washington~300K0.87×
38Maine~50K0.86×
39Delaware~40K0.86×
40Oregon~200K0.83×
41New York~800K0.82×
42New Jersey~300K0.81×
43Colorado~200K0.81×
44Minnesota~200K0.81×
45New Hampshire~50K0.81×
46California~1.5M0.79×
47Rhode Island~40K0.78×
48Massachusetts~300K0.76×
49Hawaii~50K0.69×
50Washington, District of Columbia~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Gaming computer, United States
0.62×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaming computer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaming computer audience
#·InterestCategoryAffinity×
01Merchant navyCars & Mobility82.34×
02Clash RoyaleGames14.65×
03GamingGames7.88×
04League of LegendsGames7.20×
05SolitaireGames6.98×
06World of WarcraftGames6.58×
07Final FantasyGames6.45×
08FortniteGames5.80×
09PC gameGames5.45×
10Playstation 5Games5.42×
11Call of DutyGames5.34×
12PlayStationGames5.10×
13Micro CenterShopping4.65×
14Massively multiplayer online gamesGames4.54×
15SteamGames4.39×
16TwitchGames3.94×
17Real Madrid C.F.Sports2.99×
18Game consolesTechnology & Electronics2.82×
19MemeInternet & Social Media2.16×
20SpotifyInternet & Social Media1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaming computer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaming computer audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.64×
Social Media UsageJOY1.62×
SpiritualityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaming computer audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.88×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gaming computer have in United States?

Gaming computer has an estimated audience of 16,887,845 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gaming computer fans?

30.0% of Gaming computer fans are female, 70.0% are male, with an average age of 30.7 years.

03

Which brands do Gaming computer fans like most?

Gaming computer fans show strongest brand affinity for Merchant navy (82.34×), League of Legends (7.2×), and Solitaire (6.98×) over the country average.

04

Where do Gaming computer fans live in United States?

Gaming computer fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Gaming computer fans also like?

Beyond Gaming computer itself, the audience over-indexes on League of Legends (7.2×), Solitaire (6.98×), Gaming (7.88×), and Fortnite (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Gaming computer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaming computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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