Gaming computer Audience in United States

Gaming computer logo

Gaming computer has an estimated audience of 16,887,845 people in United States. 30.0% are female, 70.0% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Merchant navy, League of Legends, Gaming, Fortnite, Solitaire.

The average Gaming computer fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Merchant navy, League of Legends, Gaming, with strongest over-indexing on Merchant navy (82.34× the country average). Demographically, the Gaming computer audience skews more male with an average age of 30.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Gaming computer fans

Demographic split for Gaming computer audience in United States
MetricValue
Female30.0%
Male70.0%
Average age30.7
Estimated audience size16,887,845

Audience persona

The typical Gaming computer fan in United States is more male, around 30.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Merchant navy.

Top regions in United States

Top regions ranked by reach for Gaming computer in United States
RegionReachAffinity
California1,547,2550.83×
Texas1,533,9161.06×
Florida1,081,4700.95×
New York809,6230.86×
Georgia638,5551.23×
Pennsylvania607,6081.07×
Ohio593,6371.14×
North Carolina586,5201.15×
Illinois557,2020.99×
Michigan491,1911.11×
Tennessee436,1381.29×
Virginia411,6141×
Indiana370,6131.2×
New Jersey360,5060.84×
Alabama336,0021.42×
Missouri319,3181.17×
Arizona316,7320.92×
Kentucky310,3351.47×
Washington305,2750.9×
Louisiana300,8021.38×
South Carolina296,9181.17×
Maryland275,1930.95×
Massachusetts256,5920.77×
Oklahoma245,9121.31×
Wisconsin229,6970.9×
Colorado222,0880.83×
Mississippi207,2491.49×
Minnesota199,9570.83×
Arkansas185,4981.33×
Oregon164,6960.85×
Connecticut158,0870.93×
Nevada150,4980.92×
Iowa141,7431.02×
Kansas135,9671.02×
Utah135,1240.89×
West Virginia114,4391.46×
Idaho81,7460.97×
Nebraska80,8790.95×
New Mexico74,1870.88×
New Hampshire51,0940.77×
Maine50,0670.83×
Hawaii47,6670.66×
Montana40,5370.87×
Rhode Island39,4410.73×
Delaware38,1310.82×
South Dakota34,3290.88×
North Dakota33,2990.96×
Alaska31,6400.88×
Washington, District of Columbia29,0170.57×
Wyoming23,0870.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gaming computer audience
BrandAffinityCategory
Merchant navy82.34×Cars & Mobility
League of Legends7.2×Games
Gaming7.88×Games
Fortnite5.8×Games
Solitaire6.98×Games
Clash of Clans14×Games
World of Warcraft6.58×Games
PC game5.45×Games
Call of Duty5.34×Games
Twitch3.94×Games
Clash Royale14.65×Games
Real Madrid C.F.2.99×Sports
Superman1.61×Movies & TV
Playstation 55.42×Games
TikTok1.81×Internet & Social Media
Meme2.16×Internet & Social Media
PlayStation5.1×Games
Final Fantasy6.45×Games
Steam4.39×Games
Spotify1.88×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gaming computer audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Early Adopter MentalityPOWER1.75
Pet OwnershipJOY1.13
Luxury OrientationPREMIUM1.05
Social Media UsageJOY1.02
SustainabilityBALANCE0.92

Worldwide distribution

Worldwide audience distribution share by country for Gaming computer
CountryShare
United States15.8%
China8.5%
India6.9%

See Gaming computer audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Gaming computer have in United States?

Gaming computer has an estimated audience of 16,887,845 people in United States, concentrated in California and Texas.

What is the gender split and age of Gaming computer fans?

30.0% of Gaming computer fans are female, 70.0% are male, with an average age of 30.7 years.

Which brands do Gaming computer fans like most?

Gaming computer fans show strongest brand affinity for Merchant navy (82.34×), League of Legends (7.2×), and Gaming (7.88×) over the country average.

Where do Gaming computer fans live in United States?

Gaming computer fans in United States are most concentrated in California (reach 1,547,255), Texas (reach 1,533,916), and Florida (reach 1,081,470). These three regions account for the largest share of the active audience.

What other brands do Gaming computer fans also like?

Beyond Gaming computer itself, the audience over-indexes on League of Legends (7.2×), Gaming (7.88×), Fortnite (5.8×), and Solitaire (6.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaming computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.