Rascasse Audience Intelligence

Merchant navy Audience in United States

A data profile of the people who buy, follow and care about Merchant navy in United States — modelled from more than twelve digital signal sources. Merchant navy has an estimated audience of 886,975 people in United States.

#9121among Topic in United States#780in Cars & Mobility

The average Merchant navy fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gaming computer, Motorboat, Solar energy, with strongest over-indexing on Gaming computer (82.34× the country average).

Demographically, the Merchant navy audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merchant navy fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Gaming computer.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merchant navy profile in United States.

Audience size
887K
in United States
Gender
37.6%♀
62.4% male
Age
42.4
average years
Country rank
#25639
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merchant navy fans

37.6% are female, 62.4% are male, average age 42.4.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Merchant navy audience in United States
MetricValue
Female37.6%
Male62.4%
Average age42.4
Estimated audience size886,975
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Merchant navy audience in United States
Age bracketShare%
16-199%
20-2922%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Merchant navy audience comes from United States.

Worldwide audience distribution share by country for Merchant navy
CountryShare
United States22.1%
India10.5%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merchant navy audience in United States is strongest.

Fig. 05

Top regions by affinity

Merchant navy fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.17×
02South Dakota~2K1.15×
03Alaska~2K1.15×
04Washington~20K1.08×
05Montana~3K1.08×
06Rhode Island~3K1.07×
07North Dakota~2K1.06×
08Delaware~3K1.05×
09West Virginia~4K1.04×
10New Hampshire~4K1.04×
11Hawaii~4K1.03×
12Maine~3K1.03×
13Idaho~5K1.02×
14New Jersey~20K1.01×
15Washington, District of Columbia~3K1.01×
16Nebraska~4K1.00×
17Virginia~20K0.99×
18Mississippi~7K0.99×
19New Mexico~4K0.99×
20Arkansas~7K0.98×
21Kansas~7K0.97×
22Massachusetts~20K0.96×
23Oklahoma~9K0.96×
24Connecticut~9K0.96×
25Iowa~7K0.96×
26New York~50K0.95×
27Maryland~10K0.95×
28Alabama~10K0.95×
29Louisiana~10K0.95×
30Kentucky~10K0.95×
31Nevada~8K0.95×
32Utah~8K0.95×
33Indiana~20K0.94×
34South Carolina~10K0.94×
35Oregon~10K0.94×
36Missouri~10K0.93×
37Wisconsin~10K0.93×
38California~90K0.92×
39Illinois~30K0.92×
40Georgia~30K0.92×
41Tennessee~20K0.92×
42Minnesota~10K0.92×
43North Carolina~20K0.91×
44Arizona~20K0.91×
45Colorado~10K0.91×
46Texas~70K0.90×
47Michigan~20K0.89×
48Ohio~20K0.88×
49Florida~50K0.87×
50Pennsylvania~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Merchant navy, United States
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merchant navy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merchant navy audience
#·InterestCategoryAffinity×
01Gaming computerTechnology & Electronics82.34×
02Hedge fundBusiness & Career13.96×
03MotorboatCars & Mobility12.08×
04Max VerstappenSports9.43×
05QuiltingHome & Garden5.68×
06Weather forecastingHome & Garden5.56×
07Renewable energyBusiness & Career5.53×
08Sustainable energyHome & Garden5.32×
09Tabloid (newspaper format)Literature5.14×
10Solar energyHome & Garden5.05×
11Web serverTechnology & Electronics5.01×
12FedExBusiness & Career4.46×
13Home automationTechnology & Electronics4.25×
14The UPS StoreShopping3.79×
15First class travelTravel & Leisure3.79×
16Rail transportTravel & Leisure3.50×
17Mortgage loansBusiness & Career3.34×
18Vehicle insuranceCars & Mobility3.08×
19SubwayFood & Beverages2.42×
20United States Postal ServiceBusiness & Career2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merchant navy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merchant navy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.93×
Quality AwarenessPREMIUM2.17×
Convenience OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merchant navy audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Healthy LifestyleBALANCE0.63×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merchant navy have in United States?

Merchant navy has an estimated audience of 886,975 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Merchant navy fans?

37.6% of Merchant navy fans are female, 62.4% are male, with an average age of 42.4 years.

03

Which brands do Merchant navy fans like most?

Merchant navy fans show strongest brand affinity for Gaming computer (82.34×), Motorboat (12.08×), and Solar energy (5.05×) over the country average.

04

Where do Merchant navy fans live in United States?

Merchant navy fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Merchant navy fans also like?

Beyond Merchant navy itself, the audience over-indexes on Motorboat (12.08×), Solar energy (5.05×), Renewable energy (5.53×), and The UPS Store (3.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Merchant navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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