Merchant navy Audience in United States
Merchant navy has an estimated audience of 886,975 people in United States. 37.6% are female, 62.4% are male, average age 42.4. Top brand affinities: Stamp collecting, Governor of Michigan, Vocal harmony, Goop, Wok.
Top brand affinities include Stamp collecting, Governor of Michigan, Vocal harmony, with strongest over-indexing on Stamp collecting (19.97× the country average). Demographically, the Merchant navy audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Cars & Mobility · Type: Topic
Demographics of Merchant navy fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 42.4 |
| Estimated audience size | 886,975 |
Audience persona
The typical Merchant navy fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 19.97× | Home & Garden |
| Governor of Michigan | 17.43× | Politics & Society |
| Vocal harmony | 8.97× | Music & Radio |
| Goop | 9.76× | Internet & Social Media |
| Wok | 10.46× | Food & Beverages |
| Hipster | 14.63× | Politics & Society |
| Grinch | 6.1× | Movies & TV |
| Nationality | 2.91× | Politics & Society |
| Fairy godmother | 10.18× | Literature |
| Hibachi | 10.16× | Food & Beverages |
| Urban Outfitters | 2.4× | Shopping |
| Google Home | 8.3× | Technology & Electronics |
| Cherish (group) | 12.39× | Music & Radio |
| El Paso County, Colorado | 14.63× | Travel & Leisure |
| headspace | 10.35× | Health |
| Historic site | 4.5× | Arts & Culture |
| Grace Slick | 9.19× | Music & Radio |
| Israel | 2.12× | Travel & Leisure |
| No Escape (1994 film) | 10.56× | Movies & TV |
| Minnesota | 1.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.22 |
| Quality Awareness | PREMIUM | 2.19 |
| Travelling | THRILL | 2.14 |
| Career Orientation | POWER | 1.81 |
| Risk Appetite | THRILL | 1.8 |
| Need for Security | CONSERVATISM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| India | 10.5% |
| United Kingdom | 7.5% |
See Merchant navy audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
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- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Merchant navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.