Merchant navy Audience in United States
Merchant navy has an estimated audience of 886,975 people in United States. 37.6% are female, 62.4% are male, average age 42.4. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (16.4× the country average). Demographically, the Merchant navy audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Cars & Mobility · Type: Topic
Demographics of Merchant navy fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 42.4 |
| Estimated audience size | 886,975 |
Audience persona
The typical Merchant navy fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 16.4× | Internet & Social Media |
| Capital One | 16.39× | Business & Career |
| CarGurus | 21.16× | Cars & Mobility |
| Indeed.com | 13.83× | Business & Career |
| Enterprise Rent-A-Car | 15.44× | Cars & Mobility |
| AccuWeather | 15.83× | Home & Garden |
| Google News | 14.45× | News |
| Circle K | 16.15× | Shopping |
| Aaron Rodgers | 13.43× | Sports |
| Autism Awareness | 19.03× | Health |
| DeviantArt | 13.94× | Internet & Social Media |
| Bruce Willis | 13.67× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| ICloud | 15.96× | Technology & Electronics |
| Farfetch | 36.41× | Shopping |
| Khan Academy | 14.09× | Business & Career |
| Google Earth | 16.2× | Internet & Social Media |
| Margot Robbie | 14.81× | Movies & TV |
| Beetlejuice | 7.24× | Movies & TV |
| Clint Eastwood | 12.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.22 |
| Quality Awareness | PREMIUM | 2.19 |
| Travelling | THRILL | 2.14 |
| Career Orientation | POWER | 1.81 |
| Risk Appetite | THRILL | 1.8 |
| Need for Security | CONSERVATISM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| India | 10.5% |
| United Kingdom | 7.5% |
See Merchant navy audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Merchant navy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.