Home automation Audience in United States

Home automation logo

Home automation has an estimated audience of 15,917,687 people in United States. 47.4% are female, 52.6% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Gmail, Menards, Mortgage calculator, Google Docs, Mobile phones.

The average Home automation fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gmail, Menards, Mortgage calculator, with strongest over-indexing on Gmail (5.07× the country average). Demographically, the Home automation audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Home automation fans

Demographic split for Home automation audience in United States
MetricValue
Female47.4%
Male52.6%
Average age43.9
Estimated audience size15,917,687

Audience persona

The typical Home automation fan in United States is balanced, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Gmail.

Top regions in United States

Top regions ranked by reach for Home automation in United States
RegionReachAffinity
California1,799,8641.03×
Texas1,552,9601.13×
Florida1,243,8841.15×
New York574,1820.65×
Georgia525,6631.07×
Illinois428,7640.81×
North Carolina419,1820.88×
Arizona347,4461.07×
Washington309,6910.97×
Ohio305,7900.62×
Pennsylvania303,2470.57×
Oregon272,8451.5×
Virginia270,0840.7×
Oklahoma268,0591.52×
Louisiana265,7561.29×
Colorado258,9031.03×
Mississippi243,9381.86×
Utah243,7191.71×
New Jersey235,4150.58×
Tennessee231,8700.73×
Indiana223,5650.77×
Michigan221,6980.53×
Alabama218,6500.98×
Arkansas213,2851.63×
Missouri200,1350.78×
Maryland189,0360.69×
Massachusetts179,4970.57×
South Carolina178,1300.74×
Kentucky170,6530.86×
Nevada155,3801.01×
Wisconsin153,0810.64×
Kansas135,2791.08×
New Mexico128,4131.61×
Iowa121,4470.93×
Minnesota115,6830.51×
Connecticut112,2180.7×
Nebraska104,6831.31×
Montana96,9422.2×
Idaho95,5561.2×
North Dakota78,5252.4×
West Virginia68,4540.92×
Alaska54,8081.61×
Wyoming54,0872.29×
New Hampshire37,3840.6×
Hawaii32,3000.47×
Washington, District of Columbia29,0740.61×
Delaware25,5210.58×
Maine25,3170.44×
South Dakota25,2880.69×
Rhode Island23,4320.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home automation audience
BrandAffinityCategory
Gmail5.07×Internet & Social Media
Menards5.73×Home & Garden
Mortgage calculator6.43×Home & Garden
Google Docs3.98×Internet & Social Media
Mobile phones2.6×Technology & Electronics
Social networking service2.99×Technology & Electronics
Planned maintenance5.4×Business & Career
Alarm device14.47×Home & Garden
U.S. state2.3×Travel & Leisure
Friendship2.62×Kids & Family
Money2.41×Business & Career
Hand tool3.76×Home & Garden
Ecobee24.77×Technology & Electronics
Texas2.64×Travel & Leisure
Investment strategy5.95×Business & Career
Mobile app2.21×Technology & Electronics
Cash out refinancing9.88×Business & Career
Plumbing fixture9.58×Home & Garden
Lowe's2.41×Shopping
United States1.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home automation audience
TraitClusterScore
Convenience OrientationPREMIUM3.49
Quality AwarenessPREMIUM2.1
Need for SecurityCONSERVATISM1.62
DIY MentalityTHRILL1.44
IndulgenceJOY1.36
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Home automation
CountryShare
United States24.4%
Italy6.8%
United Kingdom6.2%

See Home automation audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Home automation have in United States?

Home automation has an estimated audience of 15,917,687 people in United States, concentrated in California and Texas.

What is the gender split and age of Home automation fans?

47.4% of Home automation fans are female, 52.6% are male, with an average age of 43.9 years.

Which brands do Home automation fans like most?

Home automation fans show strongest brand affinity for Gmail (5.07×), Menards (5.73×), and Mortgage calculator (6.43×) over the country average.

Where do Home automation fans live in United States?

Home automation fans in United States are most concentrated in California (reach 1,799,864), Texas (reach 1,552,960), and Florida (reach 1,243,884). These three regions account for the largest share of the active audience.

What other brands do Home automation fans also like?

Beyond Home automation itself, the audience over-indexes on Menards (5.73×), Mortgage calculator (6.43×), Google Docs (3.98×), and Mobile phones (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.