Home automation Audience in United States
A data profile of the people who buy, follow and care about Home automation in United States — modelled from more than twelve digital signal sources. Home automation has an estimated audience of 15,917,687 people in United States.
The average Home automation fan in United States is 43.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Gmail, Menards, Mortgage calculator, with strongest over-indexing on Gmail (5.07× the country average).
Demographically, the Home automation audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Home automation fan in United States is balanced, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Gmail.
At a glance
The key figures that characterise the Home automation profile in United States.
Search interest · 12-month trend
Demographics of Home automation fans
47.4% are female, 52.6% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 43.9 |
| Estimated audience size | 15,917,687 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Home automation audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.4% |
| Italy | 6.8% |
| United Kingdom | 6.2% |
Geography
Where the Home automation audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~100K | 2.55× | |
| 02 | Wyoming | ~50K | 2.11× | |
| 03 | North Dakota | ~70K | 2.10× | |
| 04 | Mississippi | ~200K | 1.86× | |
| 05 | Alaska | ~60K | 1.66× | |
| 06 | New Mexico | ~100K | 1.59× | |
| 07 | Utah | ~200K | 1.58× | |
| 08 | Arkansas | ~200K | 1.56× | |
| 09 | Oklahoma | ~300K | 1.43× | |
| 10 | Oregon | ~300K | 1.37× | |
| 11 | Louisiana | ~300K | 1.26× | |
| 12 | Nebraska | ~100K | 1.25× | |
| 13 | Idaho | ~100K | 1.24× | |
| 14 | Kansas | ~100K | 1.16× | |
| 15 | West Virginia | ~80K | 1.03× | |
| 16 | Colorado | ~300K | 1.01× | |
| 17 | Florida | ~1M | 0.98× | |
| 18 | Texas | ~1.5M | 0.97× | |
| 19 | Arizona | ~300K | 0.97× | |
| 20 | Alabama | ~200K | 0.95× | |
| 21 | Iowa | ~100K | 0.94× | |
| 22 | Georgia | ~500K | 0.93× | |
| 23 | Nevada | ~100K | 0.91× | |
| 24 | Washington | ~300K | 0.88× | |
| 25 | Kentucky | ~200K | 0.87× | |
| 26 | South Dakota | ~30K | 0.87× | |
| 27 | California | ~1.5M | 0.85× | |
| 28 | Missouri | ~200K | 0.82× | |
| 29 | Delaware | ~40K | 0.80× | |
| 30 | North Carolina | ~400K | 0.79× | |
| 31 | New Hampshire | ~50K | 0.78× | |
| 32 | Rhode Island | ~40K | 0.78× | |
| 33 | Illinois | ~400K | 0.76× | |
| 34 | Maine | ~40K | 0.76× | |
| 35 | Indiana | ~200K | 0.75× | |
| 36 | Hawaii | ~50K | 0.75× | |
| 37 | Washington, District of Columbia | ~40K | 0.75× | |
| 38 | Tennessee | ~200K | 0.73× | |
| 39 | South Carolina | ~200K | 0.73× | |
| 40 | Connecticut | ~100K | 0.71× | |
| 41 | Maryland | ~200K | 0.68× | |
| 42 | Wisconsin | ~200K | 0.67× | |
| 43 | Virginia | ~300K | 0.66× | |
| 44 | Michigan | ~300K | 0.63× | |
| 45 | Ohio | ~300K | 0.61× | |
| 46 | Minnesota | ~100K | 0.60× | |
| 47 | Pennsylvania | ~300K | 0.58× | |
| 48 | New York | ~500K | 0.57× | |
| 49 | New Jersey | ~200K | 0.57× | |
| 50 | Massachusetts | ~200K | 0.57× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Home automation audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ecobee | Technology & Electronics | 24.77× | ||
| 02 | Alarm device | Home & Garden | 14.47× | ||
| 03 | Cash out refinancing | Business & Career | 9.88× | ||
| 04 | Plumbing fixture | Home & Garden | 9.58× | ||
| 05 | Mortgage calculator | Home & Garden | 6.43× | ||
| 06 | Investment strategy | Business & Career | 5.95× | ||
| 07 | Menards | Home & Garden | 5.73× | ||
| 08 | Planned maintenance | Business & Career | 5.40× | ||
| 09 | Gmail | Internet & Social Media | 5.07× | ||
| 10 | Tesla Supercharger | Cars & Mobility | 4.44× | ||
| 11 | Google Docs | Internet & Social Media | 3.98× | ||
| 12 | Hand tool | Home & Garden | 3.76× | ||
| 13 | Social networking service | Technology & Electronics | 2.99× | ||
| 14 | Texas | Travel & Leisure | 2.64× | ||
| 15 | Friendship | Kids & Family | 2.62× | ||
| 16 | Mobile phones | Technology & Electronics | 2.60× | ||
| 17 | Money | Business & Career | 2.41× | ||
| 18 | U.S. state | Travel & Leisure | 2.30× | ||
| 19 | Mobile app | Technology & Electronics | 2.21× | ||
| 20 | United States | Travel & Leisure | 1.78× |
Personality of the Home automation audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.45× | |
| Price Sensitivity | PREMIUM | 2.21× | |
| Family Orientation | CONSERVATISM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Creativity | OPEN | 0.92× | |
| Design Affinity | PREMIUM | 0.98× |
Frequently asked questions
How many fans does Home automation have in United States?
Home automation has an estimated audience of 15,917,687 people in United States, concentrated in California and Texas.
What is the gender split and age of Home automation fans?
47.4% of Home automation fans are female, 52.6% are male, with an average age of 43.9 years.
Which brands do Home automation fans like most?
Home automation fans show strongest brand affinity for Gmail (5.07×), Menards (5.73×), and Mortgage calculator (6.43×) over the country average.
Where do Home automation fans live in United States?
Home automation fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Home automation fans also like?
Beyond Home automation itself, the audience over-indexes on Menards (5.73×), Mortgage calculator (6.43×), Google Docs (3.98×), and Mobile phones (2.6×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Tech trend audiences in United States
- Cloud computing (36,957,809)
- Artificial intelligence (33,234,370)
- Creative Commons (29,190,385)
- Efficient energy use (14,024,853)
- Smartwatch (12,729,311)
See Home automation audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Home automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.