Plumbing fixture Audience in United States

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Plumbing fixture has an estimated audience of 4,910,976 people in United States. 34.6% are female, 65.4% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Eagan, Minnesota, Product design, Indigenous Australian art, Nationality.

The average Plumbing fixture fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Eagan, Minnesota, Product design, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Plumbing fixture audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plumbing fixture fans

Demographic split for Plumbing fixture audience in United States
MetricValue
Female34.6%
Male65.4%
Average age46.5
Estimated audience size4,910,976

Audience persona

The typical Plumbing fixture fan in United States is more male, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Plumbing fixture in United States
RegionReachAffinity
California778,6461.44×
Texas505,8941.2×
Florida416,8991.25×
New York311,8351.14×
North Carolina153,2501.04×
Georgia152,7951.01×
Illinois147,1790.9×
Washington126,4031.28×
Pennsylvania124,6330.75×
New Jersey120,2210.96×
Ohio115,4590.76×
Virginia114,6320.96×
Colorado111,8951.45×
Arizona107,0831.07×
Massachusetts100,4061.04×
Michigan97,6190.76×
Tennessee92,6900.94×
Louisiana85,6091.35×
South Carolina80,6331.09×
Indiana71,7320.8×
Maryland70,2990.83×
Oregon65,7011.17×
Alabama64,8630.95×
Minnesota64,3660.91×
Wisconsin62,6450.85×
Missouri61,1990.77×
Kentucky56,4800.92×
Oklahoma49,6080.91×
Connecticut49,1441×
Utah48,6181.11×
Arkansas38,7900.96×
Mississippi36,9470.91×
Nevada33,2750.7×
Hawaii32,6141.54×
Kansas32,4410.84×
Iowa32,4190.8×
Idaho26,4591.07×
Nebraska20,1350.82×
New Hampshire19,0390.98×
New Mexico18,5460.75×
Maine18,3731.04×
West Virginia16,6370.73×
Rhode Island13,9720.89×
Washington, District of Columbia13,7900.93×
Montana13,6691×
Vermont13,0191.51×
Alaska11,0681.05×
South Dakota10,3170.91×
Wyoming9,7201.34×
North Dakota9,2730.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plumbing fixture audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Eagan, Minnesota77.25×Shopping
Product design3.44×Business & Career
Indigenous Australian art18.63×Arts & Culture
Nationality2.12×Politics & Society
Alaska1.55×Travel & Leisure
Layne Staley5.51×Music & Radio
Pillow1.79×Home & Garden
Wikia2.79×Internet & Social Media
Israel1.68×Travel & Leisure
Stamp collecting3.54×Home & Garden
Kendra Scott2.15×Fashion & Accessoires
Boracay6.25×Travel & Leisure
N1 road (South Africa)2.7×Travel & Leisure
UK garage3.53×Music & Radio
Embroidery Library9.87×Home & Garden
San Pellegrino4.27×Food & Beverages
Jesse Plemons1.98×Movies & TV
Public speaking2.22×Politics & Society
The Godfather Part II7.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plumbing fixture audience
TraitClusterScore
SustainabilityBALANCE3.98
DIY MentalityTHRILL2.59
Quality AwarenessPREMIUM2.52
Convenience OrientationPREMIUM2.26
Family OrientationCONSERVATISM2.12
PatriotismCONSERVATISM2.08

Worldwide distribution

Worldwide audience distribution share by country for Plumbing fixture
CountryShare
United States30.4%
United Kingdom7.2%
India4.6%

See Plumbing fixture audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plumbing fixture have in United States?

Plumbing fixture has an estimated audience of 4,910,976 people in United States, concentrated in California and Texas.

What is the gender split and age of Plumbing fixture fans?

34.6% of Plumbing fixture fans are female, 65.4% are male, with an average age of 46.5 years.

Which brands do Plumbing fixture fans like most?

Plumbing fixture fans show strongest brand affinity for Regional styles of Mexican music (20×), Eagan, Minnesota (77.25×), and Product design (3.44×) over the country average.

Where do Plumbing fixture fans live in United States?

Plumbing fixture fans in United States are most concentrated in California (reach 778,646), Texas (reach 505,894), and Florida (reach 416,899). These three regions account for the largest share of the active audience.

What other brands do Plumbing fixture fans also like?

Beyond Plumbing fixture itself, the audience over-indexes on Eagan, Minnesota (77.25×), Product design (3.44×), Indigenous Australian art (18.63×), and Nationality (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plumbing fixture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.