Rascasse Audience Intelligence

Plumbing fixture Audience in United States

A data profile of the people who buy, follow and care about Plumbing fixture in United States — modelled from more than twelve digital signal sources. Plumbing fixture has an estimated audience of 4,910,976 people in United States.

#3842among Topic in United States#461in Home & Garden

The average Plumbing fixture fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Home automation, with strongest over-indexing on Sustainable energy (11.72× the country average).

Demographically, the Plumbing fixture audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plumbing fixture fan in United States is more male, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plumbing fixture profile in United States.

Audience size
4.9M
in United States
Gender
34.6%♀
65.4% male
Age
46.5
average years
Country rank
#6816
Topic in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plumbing fixture fans

34.6% are female, 65.4% are male, average age 46.5.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Plumbing fixture audience in United States
MetricValue
Female34.6%
Male65.4%
Average age46.5
Estimated audience size4,910,976
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Plumbing fixture audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4921%
50+41%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Plumbing fixture audience comes from United States.

Worldwide audience distribution share by country for Plumbing fixture
CountryShare
United States30.4%
United Kingdom7.2%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plumbing fixture audience in United States is strongest.

Fig. 05

Top regions by affinity

Plumbing fixture fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.23×
02Louisiana~80K1.23×
03Oregon~70K1.17×
04Hawaii~20K1.15×
05Colorado~90K1.14×
06Vermont~10K1.13×
07Florida~400K1.11×
08Washington~100K1.11×
09Texas~500K1.09×
10Connecticut~50K1.08×
11Alabama~70K1.07×
12New Jersey~100K1.06×
13Massachusetts~100K1.06×
14Maine~20K1.06×
15Virginia~100K1.05×
16Idaho~30K1.05×
17Utah~50K1.04×
18Montana~10K1.04×
19North Dakota~10K1.03×
20New York~300K1.02×
21North Carolina~100K1.01×
22South Carolina~70K1.01×
23Arkansas~40K1.01×
24New Hampshire~20K1.01×
25Arizona~100K1.00×
26Alaska~10K1.00×
27Rhode Island~20K0.98×
28South Dakota~10K0.98×
29Tennessee~100K0.97×
30Oklahoma~50K0.97×
31Nebraska~20K0.97×
32Mississippi~40K0.96×
33Georgia~100K0.95×
34New Mexico~20K0.95×
35Delaware~10K0.95×
36Wisconsin~70K0.94×
37Washington, District of Columbia~10K0.94×
38Illinois~200K0.93×
39Kentucky~60K0.93×
40Kansas~40K0.93×
41Minnesota~60K0.92×
42Iowa~40K0.92×
43West Virginia~20K0.92×
44Maryland~80K0.90×
45Ohio~100K0.89×
46Missouri~70K0.89×
47Indiana~80K0.87×
48Michigan~100K0.86×
49Nevada~40K0.86×
50Pennsylvania~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Plumbing fixture, United States
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plumbing fixture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plumbing fixture audience
#·InterestCategoryAffinity×
01Philippe StarckHome & Garden49.81×
02Elderly careHealth13.07×
03Sustainable energyHome & Garden11.72×
04ExxonMobilCars & Mobility11.11×
05Retail bankingBusiness & Career9.71×
06Home automationTechnology & Electronics9.58×
07Renewable energyBusiness & Career8.77×
08Mineral waterFood & Beverages6.68×
09HypermarketShopping5.43×
10Solar energyHome & Garden4.94×
11Weather forecastingHome & Garden4.86×
12Microwave ovenHome & Garden4.82×
13FedExBusiness & Career4.79×
14First class travelTravel & Leisure4.72×
15QVCMovies & TV4.40×
16InnovationBusiness & Career4.26×
17HVACHome & Garden3.67×
18Mortgage loansBusiness & Career3.62×
19Discount storesShopping3.55×
20Hardware storeHome & Garden3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plumbing fixture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plumbing fixture audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.40×
Convenience OrientationPREMIUM3.59×
Family OrientationCONSERVATISM3.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plumbing fixture audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plumbing fixture have in United States?

Plumbing fixture has an estimated audience of 4,910,976 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plumbing fixture fans?

34.6% of Plumbing fixture fans are female, 65.4% are male, with an average age of 46.5 years.

03

Which brands do Plumbing fixture fans like most?

Plumbing fixture fans show strongest brand affinity for Sustainable energy (11.72×), Renewable energy (8.77×), and Home automation (9.58×) over the country average.

04

Where do Plumbing fixture fans live in United States?

Plumbing fixture fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Plumbing fixture fans also like?

Beyond Plumbing fixture itself, the audience over-indexes on Renewable energy (8.77×), Home automation (9.58×), Retail banking (9.71×), and FedEx (4.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plumbing fixture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plumbing fixture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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