First class travel Audience in United States

First class travel logo

First class travel has an estimated audience of 21,023,776 people in United States. 50.1% are female, 49.9% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Business travel, Google Docs, Day, Mobile phones, Gmail.

The average First class travel fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business travel, Google Docs, Day, with strongest over-indexing on Business travel (8.9× the country average). Demographically, the First class travel audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

Demographics of First class travel fans

Demographic split for First class travel audience in United States
MetricValue
Female50.1%
Male49.9%
Average age42.1
Estimated audience size21,023,776

Audience persona

The typical First class travel fan in United States is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Business travel.

Top regions in United States

Top regions ranked by reach for First class travel in United States
RegionReachAffinity
California1,334,7830.58×
Texas873,0190.48×
Florida843,2830.59×
New York801,9350.68×
New Jersey598,8701.12×
Missouri516,8951.53×
Michigan500,3790.91×
Colorado499,8451.51×
Illinois387,9150.55×
Georgia383,7940.59×
Pennsylvania342,0000.48×
North Carolina319,6390.51×
Ohio284,8320.44×
Virginia274,9450.54×
Oklahoma236,9971.02×
Washington236,3000.56×
Tennessee224,4340.53×
Wisconsin215,6760.68×
Maryland212,7720.59×
Indiana180,9240.47×
Massachusetts176,0500.43×
Kentucky172,3950.65×
Louisiana168,7240.62×
Arizona167,7600.39×
South Carolina157,8370.5×
Alabama157,0550.53×
Wyoming150,4894.83×
Mississippi142,3230.82×
Minnesota133,4060.44×
Hawaii129,5591.43×
Arkansas126,4370.73×
Oregon123,7320.51×
Iowa120,1990.69×
Kansas118,3910.71×
West Virginia117,4941.2×
Alaska117,2502.61×
Utah115,3060.61×
Nebraska110,5981.05×
Connecticut110,4300.52×
Nevada109,6650.54×
Idaho108,5001.03×
Montana102,2111.75×
South Dakota100,8862.08×
North Dakota98,2302.27×
New Hampshire96,8111.17×
New Mexico94,3040.89×
Rhode Island93,4821.4×
Maine93,4261.24×
Vermont91,9452.49×
Delaware83,7161.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First class travel audience
BrandAffinityCategory
Business travel8.9×Business & Career
Google Docs3.67×Internet & Social Media
Day3.57×Business & Career
Mobile phones2.25×Technology & Electronics
Gmail3.12×Internet & Social Media
Final Destination3.58×Movies & TV
Mortgage calculator4.82×Home & Garden
U.S. state2.3×Travel & Leisure
Culture2.09×Literature
Friendship2.62×Kids & Family
YouTube Music4.04×Internet & Social Media
Nature2.2×Home & Garden
Money2.34×Business & Career
Menards3.54×Home & Garden
Investment strategy5.77×Business & Career
Planned maintenance4.71×Business & Career
Package tour9.39×Travel & Leisure
United States1.78×Travel & Leisure
Fitness and wellness1.57×Sports
Business1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First class travel audience
TraitClusterScore
Quality AwarenessPREMIUM5.48
Luxury OrientationPREMIUM2.06
TravellingTHRILL1.8
Family OrientationCONSERVATISM1.62
Design AffinityPREMIUM1.57
IndulgenceJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for First class travel
CountryShare
United States13.2%
India7.2%
United Kingdom5.5%

See First class travel audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does First class travel have in United States?

First class travel has an estimated audience of 21,023,776 people in United States, concentrated in California and Texas.

What is the gender split and age of First class travel fans?

50.1% of First class travel fans are female, 49.9% are male, with an average age of 42.1 years.

Which brands do First class travel fans like most?

First class travel fans show strongest brand affinity for Business travel (8.9×), Google Docs (3.67×), and Day (3.57×) over the country average.

Where do First class travel fans live in United States?

First class travel fans in United States are most concentrated in California (reach 1,334,783), Texas (reach 873,019), and Florida (reach 843,283). These three regions account for the largest share of the active audience.

What other brands do First class travel fans also like?

Beyond First class travel itself, the audience over-indexes on Google Docs (3.67×), Day (3.57×), Mobile phones (2.25×), and Gmail (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First class travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.