A data profile of the people who buy, follow and care about First class travel in Spain — modelled from more than twelve digital signal sources. First class travel has an estimated audience of 3,481,132 people in Spain.
The average First class travel fan in Spain is 45.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include SKLUM, BBVA, IBEX 35, with strongest over-indexing on SKLUM (3.5× the country average).
Demographically, the First class travel audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical First class travel fan in Spain is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for SKLUM.
The key figures that characterise the First class travel profile in Spain.
55.7% are female, 44.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 45.9 |
| Estimated audience size | 3,481,132 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide First class travel audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.2% |
| India | 7.2% |
| United Kingdom | 5.5% |
Where the First class travel audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.12× | |
| 02 | Castilla-La Mancha | ~200K | 1.07× | |
| 03 | Balearic Islands | ~100K | 1.07× | |
| 04 | Castile and León | ~200K | 1.03× | |
| 05 | Canary Islands | ~200K | 1.01× | |
| 06 | Basque Autonomous Country | ~100K | 1.00× | |
| 07 | Galicia | ~200K | 0.99× | |
| 08 | Comunidad Valenciana | ~400K | 0.94× | |
| 09 | Andalusia | ~600K | 0.93× | |
| 10 | Catalonia | ~600K | 0.92× | |
| 11 | Community of Madrid | ~500K | 0.92× |
The strongest cross-interests of the First class travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 5.59× | ||
| 02 | Holiday cottage | Travel & Leisure | 4.49× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 4.03× | ||
| 04 | Investor | Business & Career | 3.96× | ||
| 05 | Used car | Cars & Mobility | 3.75× | ||
| 06 | Efficient energy use | Technology & Electronics | 3.59× | ||
| 07 | SKLUM | Home & Garden | 3.50× | ||
| 08 | Renewable energy | Business & Career | 2.93× | ||
| 09 | Iberdrola | Home & Garden | 2.73× | ||
| 10 | La Caixa | Business & Career | 2.40× | ||
| 11 | IBEX 35 | Business & Career | 2.38× | ||
| 12 | Bankinter | Business & Career | 2.37× | ||
| 13 | Libertad Digital | News | 2.00× | ||
| 14 | Vacations | Travel & Leisure | 1.98× | ||
| 15 | Personal finance | Business & Career | 1.84× | ||
| 16 | Education | Business & Career | 1.80× | ||
| 17 | Child | Kids & Family | 1.73× | ||
| 18 | Iberia (airline) | Travel & Leisure | 1.65× | ||
| 19 | BBVA | Business & Career | 1.58× | ||
| 20 | Nature | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.42× | |
| Indulgence | JOY | 1.95× | |
| Need for Security | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Pet Ownership | JOY | 0.90× |
First class travel has an estimated audience of 3,481,132 people in Spain, concentrated in Andalusia and Catalonia.
55.7% of First class travel fans are female, 44.3% are male, with an average age of 45.9 years.
First class travel fans show strongest brand affinity for SKLUM (3.5×), BBVA (1.58×), and IBEX 35 (2.38×) over the country average.
First class travel fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond First class travel itself, the audience over-indexes on BBVA (1.58×), IBEX 35 (2.38×), La Caixa (2.4×), and Plug-in hybrid (4.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for First class travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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