Air travel Audience in Spain
Air travel has an estimated audience of 7,560,734 people in Spain. 59.1% are female, 40.9% are male, average age 42.9. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: EDreams, Vueling, Self care, Revista HOLA, Cruises.
The average Air travel fan in Spain is 42.9 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include EDreams, Vueling, Self care, with strongest over-indexing on EDreams (1.94× the country average). Demographically, the Air travel audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Air travel fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 42.9 |
| Estimated audience size | 7,560,734 |
Audience persona
The typical Air travel fan in Spain is more female, around 42.9 years old, with strong Travelling tendencies and a notable affinity for EDreams.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 567,441 | 0.38× |
| Catalonia | 480,407 | 0.35× |
| Community of Madrid | 449,366 | 0.35× |
| Comunidad Valenciana | 335,936 | 0.4× |
| Canary Islands | 288,538 | 0.76× |
| Extremadura | 242,005 | 1.48× |
| Region of Murcia | 236,663 | 0.91× |
| Castilla-La Mancha | 210,872 | 0.69× |
| Principality of Asturias | 201,160 | 1.13× |
| La Rioja | 193,652 | 3.93× |
| Aragon | 182,246 | 0.91× |
| Cantabria | 179,315 | 1.88× |
| Castile and León | 178,630 | 0.54× |
| Navarre | 167,745 | 1.77× |
| Balearic Islands | 147,345 | 0.69× |
| Galicia | 141,806 | 0.4× |
| Basque Autonomous Country | 114,947 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EDreams | 1.94× | Travel & Leisure |
| Vueling | 1.6× | Travel & Leisure |
| Self care | 1.65× | Health |
| Revista HOLA | 1.52× | News |
| Cruises | 1.68× | Travel & Leisure |
| Air Europa | 1.57× | Travel & Leisure |
| Trivago | 1.5× | Travel & Leisure |
| Logitravel | 1.9× | Travel & Leisure |
| Volotea | 1.57× | Travel & Leisure |
| Skyscanner | 1.71× | Travel & Leisure |
| Queen Letizia of Spain | 1.78× | Politics & Society |
| Crucero | 2.25× | Travel & Leisure |
| Bodybuilding & Fitness | 1.54× | Sports |
| MSC Cruises | 1.8× | Travel & Leisure |
| Belén Esteban | 1.68× | Movies & TV |
| Pension | 1.59× | Business & Career |
| Expedia | 1.63× | Travel & Leisure |
| BUSCOunCHOLLO | 1.53× | Travel & Leisure |
| Lanzarote | 1.52× | Travel & Leisure |
| Beauty Makeup | 1.51× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.43 |
| Quality Awareness | PREMIUM | 1.19 |
| Community Orientation | OPEN | 1.18 |
| Luxury Orientation | PREMIUM | 1.14 |
| Need for Security | CONSERVATISM | 1.05 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
See Air travel audiences in other countries
More Travel type audiences in Spain
- Hotels (14,463,665)
- Beaches (10,732,860)
- Camping (8,546,911)
- Adventure travel (5,665,088)
- Cruises (5,501,992)
Frequently asked questions
How many fans does Air travel have in Spain?
Air travel has an estimated audience of 7,560,734 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Air travel fans?
59.1% of Air travel fans are female, 40.9% are male, with an average age of 42.9 years.
Which brands do Air travel fans like most?
Air travel fans show strongest brand affinity for EDreams (1.94×), Vueling (1.6×), and Self care (1.65×) over the country average.
Where do Air travel fans live in Spain?
Air travel fans in Spain are most concentrated in Andalusia (reach 567,441), Catalonia (reach 480,407), and Community of Madrid (reach 449,366). These three regions account for the largest share of the active audience.
What other brands do Air travel fans also like?
Beyond Air travel itself, the audience over-indexes on Vueling (1.6×), Self care (1.65×), Revista HOLA (1.52×), and Cruises (1.68×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.