A data profile of the people who buy, follow and care about Air travel in Spain — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 7,560,734 people in Spain.
The average Air travel fan in Spain is 42.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Vueling, EDreams, Self care, with strongest over-indexing on Vueling (1.6× the country average).
Demographically, the Air travel audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Air travel fan in Spain is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Vueling.
The key figures that characterise the Air travel profile in Spain.
59.1% are female, 40.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 42.9 |
| Estimated audience size | 7,560,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Air travel audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~60K | 1.31× | |
| 02 | Cantabria | ~100K | 1.09× | |
| 03 | Navarre | ~100K | 1.08× | |
| 04 | Extremadura | ~200K | 1.05× | |
| 05 | Principality of Asturias | ~200K | 1.01× | |
| 06 | Region of Murcia | ~300K | 0.99× | |
| 07 | Aragon | ~200K | 0.99× | |
| 08 | Castilla-La Mancha | ~300K | 0.97× | |
| 09 | Balearic Islands | ~200K | 0.97× | |
| 10 | Canary Islands | ~400K | 0.96× | |
| 11 | Castile and León | ~300K | 0.95× | |
| 12 | Galicia | ~300K | 0.94× | |
| 13 | Basque Autonomous Country | ~300K | 0.94× | |
| 14 | Comunidad Valenciana | ~700K | 0.88× | |
| 15 | Andalusia | ~1M | 0.84× | |
| 16 | Catalonia | ~1M | 0.82× | |
| 17 | Community of Madrid | ~1M | 0.82× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crucero | Travel & Leisure | 2.25× | ||
| 02 | EDreams | Travel & Leisure | 1.94× | ||
| 03 | Logitravel | Travel & Leisure | 1.90× | ||
| 04 | MSC Cruises | Travel & Leisure | 1.80× | ||
| 05 | Queen Letizia of Spain | Politics & Society | 1.78× | ||
| 06 | Skyscanner | Travel & Leisure | 1.71× | ||
| 07 | Cruises | Travel & Leisure | 1.68× | ||
| 08 | Belén Esteban | Movies & TV | 1.68× | ||
| 09 | Self care | Health | 1.65× | ||
| 10 | Expedia | Travel & Leisure | 1.63× | ||
| 11 | Vueling | Travel & Leisure | 1.60× | ||
| 12 | Pension | Business & Career | 1.59× | ||
| 13 | Air Europa | Travel & Leisure | 1.57× | ||
| 14 | Volotea | Travel & Leisure | 1.57× | ||
| 15 | Bodybuilding & Fitness | Sports | 1.54× | ||
| 16 | BUSCOunCHOLLO | Travel & Leisure | 1.53× | ||
| 17 | Revista HOLA | News | 1.52× | ||
| 18 | Lanzarote | Travel & Leisure | 1.52× | ||
| 19 | Beauty Makeup | Beauty & Wellness | 1.51× | ||
| 20 | Trivago | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.11× | |
| Design Affinity | PREMIUM | 1.11× | |
| Travelling | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Extroversion | THRILL | 0.80× |
Air travel has an estimated audience of 7,560,734 people in Spain, concentrated in Andalusia and Catalonia.
59.1% of Air travel fans are female, 40.9% are male, with an average age of 42.9 years.
Air travel fans show strongest brand affinity for Vueling (1.6×), EDreams (1.94×), and Self care (1.65×) over the country average.
Air travel fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on EDreams (1.94×), Self care (1.65×), Cruises (1.68×), and Revista HOLA (1.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.