Air travel Audience in France
Air travel has an estimated audience of 6,056,567 people in France. 54.3% are female, 45.7% are male, average age 43.5. Top regions: Île-de-France, Occitanie, Auvergne-Rhône-Alpes. Top brand affinities: transavia, Air France, Vacations, Lidl, Airbnb.
The average Air travel fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Occitanie, Auvergne-Rhône-Alpes. Top brand affinities include transavia, Air France, Vacations, with strongest over-indexing on transavia (2.47× the country average). Demographically, the Air travel audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Air travel fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.5 |
| Estimated audience size | 6,056,567 |
Audience persona
The typical Air travel fan in France is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for transavia.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,573,161 | 1.45× |
| Occitanie | 655,807 | 1.25× |
| Auvergne-Rhône-Alpes | 572,583 | 0.8× |
| Provence-Alpes-Côte d'Azur | 430,012 | 0.96× |
| Nouvelle-Aquitaine | 425,386 | 0.8× |
| Hauts-de-France | 307,010 | 0.58× |
| Grand Est | 301,480 | 0.62× |
| Pays de la Loire | 232,429 | 0.69× |
| Bourgogne-Franche-Comté | 230,730 | 0.94× |
| Centre-Val de Loire | 228,160 | 1× |
| Normandy | 207,527 | 0.7× |
| Brittany | 186,150 | 0.63× |
| Corsica | 77,626 | 2.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| transavia | 2.47× | Travel & Leisure |
| Air France | 1.97× | Travel & Leisure |
| Vacations | 1.85× | Travel & Leisure |
| Lidl | 1.62× | Shopping |
| Airbnb | 1.62× | Travel & Leisure |
| Volotea | 2.19× | Travel & Leisure |
| Macif | 1.64× | Business & Career |
| Opodo | 2.67× | Travel & Leisure |
| Free Mobile | 1.64× | Technology & Electronics |
| Ryanair | 1.55× | Travel & Leisure |
| France Info | 1.51× | Movies & TV |
| Gala | 1.85× | News |
| Apartment | 1.53× | Business & Career |
| Kiabi | 1.54× | Fashion & Accessoires |
| ICloud | 2.05× | Technology & Electronics |
| Ouigo | 1.69× | Cars & Mobility |
| Rachida Dati | 1.87× | Politics & Society |
| Pro BTP | 1.59× | Business & Career |
| FlixBus | 1.65× | Cars & Mobility |
| Deal of the day | 1.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.21 |
| Mindfulness | BALANCE | 1.93 |
| Indulgence | JOY | 1.66 |
| Travelling | THRILL | 1.65 |
| Community Orientation | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
See Air travel audiences in other countries
More Travel type audiences in France
- Hotels (15,556,082)
- Camping (12,059,291)
- Beaches (9,660,195)
- Theme parks (6,596,345)
- Lodging (5,895,836)
Frequently asked questions
How many fans does Air travel have in France?
Air travel has an estimated audience of 6,056,567 people in France, concentrated in Île-de-France and Occitanie.
What is the gender split and age of Air travel fans?
54.3% of Air travel fans are female, 45.7% are male, with an average age of 43.5 years.
Which brands do Air travel fans like most?
Air travel fans show strongest brand affinity for transavia (2.47×), Air France (1.97×), and Vacations (1.85×) over the country average.
Where do Air travel fans live in France?
Air travel fans in France are most concentrated in Île-de-France (reach 1,573,161), Occitanie (reach 655,807), and Auvergne-Rhône-Alpes (reach 572,583). These three regions account for the largest share of the active audience.
What other brands do Air travel fans also like?
Beyond Air travel itself, the audience over-indexes on Air France (1.97×), Vacations (1.85×), Lidl (1.62×), and Airbnb (1.62×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.