A data profile of the people who buy, follow and care about Air travel in Canada — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 5,045,091 people in Canada.
The average Air travel fan in Canada is 42.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include WestJet, Cruises, Air Transat, with strongest over-indexing on WestJet (1.54× the country average).
Demographically, the Air travel audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Air travel fan in Canada is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for WestJet.
The key figures that characterise the Air travel profile in Canada.
52.5% are female, 47.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.8 |
| Estimated audience size | 5,045,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Air travel audience comes from Canada.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.34× | |
| 02 | Ontario | ~2.5M | 1.23× | |
| 03 | Prince Edward Island | ~30K | 1.06× | |
| 04 | Nova Scotia | ~200K | 1.02× | |
| 05 | Newfoundland and Labrador | ~80K | 0.99× | |
| 06 | British Columbia | ~700K | 0.97× | |
| 07 | New Brunswick | ~100K | 0.97× | |
| 08 | Saskatchewan | ~100K | 0.92× | |
| 09 | Manitoba | ~200K | 0.90× | |
| 10 | Alberta | ~500K | 0.88× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cathay Pacific | Travel & Leisure | 2.21× | ||
| 02 | Philippine Airlines | Travel & Leisure | 2.02× | ||
| 03 | Princess Cruises | Travel & Leisure | 1.99× | ||
| 04 | Emirates | Travel & Leisure | 1.83× | ||
| 05 | Qatar Airways | Travel & Leisure | 1.81× | ||
| 06 | Remitly | Business & Career | 1.75× | ||
| 07 | Arthritis awareness | Health | 1.73× | ||
| 08 | Human gastrointestinal tract | Health | 1.69× | ||
| 09 | All-inclusive resort | Travel & Leisure | 1.68× | ||
| 10 | Catherine, Duchess of Cambridge | Politics & Society | 1.67× | ||
| 11 | Porter Airlines | Travel & Leisure | 1.59× | ||
| 12 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 1.59× | ||
| 13 | CheapOair | Travel & Leisure | 1.57× | ||
| 14 | WestJet | Travel & Leisure | 1.54× | ||
| 15 | Pillow | Home & Garden | 1.54× | ||
| 16 | Insurance policy | Business & Career | 1.54× | ||
| 17 | Cruises | Travel & Leisure | 1.53× | ||
| 18 | Air Transat | Travel & Leisure | 1.52× | ||
| 19 | Old age | Politics & Society | 1.52× | ||
| 20 | Clinical trial | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Individualism | JOY | 0.80× | |
| Family Orientation | CONSERVATISM | 0.81× |
Air travel has an estimated audience of 5,045,091 people in Canada, concentrated in Ontario and Quebec.
52.5% of Air travel fans are female, 47.5% are male, with an average age of 42.8 years.
Air travel fans show strongest brand affinity for WestJet (1.54×), Cruises (1.53×), and Air Transat (1.52×) over the country average.
Air travel fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on Cruises (1.53×), Air Transat (1.52×), Porter Airlines (1.59×), and Old age (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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