Air travel Audience in Canada
Air travel has an estimated audience of 5,045,091 people in Canada. 52.5% are female, 47.5% are male, average age 42.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: WestJet, Cruises, Air Transat, Porter Airlines, Old age.
The average Air travel fan in Canada is 42.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include WestJet, Cruises, Air Transat, with strongest over-indexing on WestJet (1.54× the country average). Demographically, the Air travel audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Air travel fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.8 |
| Estimated audience size | 5,045,091 |
Audience persona
The typical Air travel fan in Canada is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for WestJet.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,604,404 | 1.23× |
| Quebec | 1,618,718 | 1.34× |
| British Columbia | 733,601 | 0.97× |
| Alberta | 549,621 | 0.88× |
| Manitoba | 169,116 | 0.9× |
| Nova Scotia | 153,988 | 1.02× |
| Saskatchewan | 147,241 | 0.92× |
| New Brunswick | 112,880 | 0.97× |
| Newfoundland and Labrador | 76,224 | 0.99× |
| Prince Edward Island | 26,195 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WestJet | 1.54× | Travel & Leisure |
| Cruises | 1.53× | Travel & Leisure |
| Air Transat | 1.52× | Travel & Leisure |
| Porter Airlines | 1.59× | Travel & Leisure |
| Old age | 1.52× | Politics & Society |
| Pillow | 1.54× | Home & Garden |
| Cathay Pacific | 2.21× | Travel & Leisure |
| CheapOair | 1.57× | Travel & Leisure |
| Princess Cruises | 1.99× | Travel & Leisure |
| Human gastrointestinal tract | 1.69× | Health |
| Arthritis awareness | 1.73× | Health |
| Catherine, Duchess of Cambridge | 1.67× | Politics & Society |
| All-inclusive resort | 1.68× | Travel & Leisure |
| Emirates | 1.83× | Travel & Leisure |
| Qatar Airways | 1.81× | Travel & Leisure |
| Clinical trial | 1.52× | Health |
| Remitly | 1.75× | Business & Career |
| Prince Harry | 1.59× | Politics & Society |
| Philippine Airlines | 2.02× | Travel & Leisure |
| Insurance policy | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
| Career Orientation | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.07 |
| Patriotism | CONSERVATISM | 1.0 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
See Air travel audiences in other countries
More Travel type audiences in Canada
Frequently asked questions
How many fans does Air travel have in Canada?
Air travel has an estimated audience of 5,045,091 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Air travel fans?
52.5% of Air travel fans are female, 47.5% are male, with an average age of 42.8 years.
Which brands do Air travel fans like most?
Air travel fans show strongest brand affinity for WestJet (1.54×), Cruises (1.53×), and Air Transat (1.52×) over the country average.
Where do Air travel fans live in Canada?
Air travel fans in Canada are most concentrated in Ontario (reach 2,604,404), Quebec (reach 1,618,718), and British Columbia (reach 733,601). These three regions account for the largest share of the active audience.
What other brands do Air travel fans also like?
Beyond Air travel itself, the audience over-indexes on Cruises (1.53×), Air Transat (1.52×), Porter Airlines (1.59×), and Old age (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.