Rascasse Audience Intelligence

All-inclusive resort Audience in Canada

A data profile of the people who buy, follow and care about All-inclusive resort in Canada — modelled from more than twelve digital signal sources. All-inclusive resort has an estimated audience of 1,155,305 people in Canada.

The average All-inclusive resort fan in Canada is 47.2 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, Quebec, British Columbia.

Top brand affinities include Expedia, MSN, Air Canada, with strongest over-indexing on Expedia (1.87× the country average).

Demographically, the All-inclusive resort audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical All-inclusive resort fan in Canada is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Expedia.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the All-inclusive resort profile in Canada.

Audience size
1.2M
in Canada
Gender
57.4%♀
42.6% male
Age
47.2
average years
Country rank
#3181
Topic in Canada
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of All-inclusive resort fans

57.4% are female, 42.6% are male, average age 47.2.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for All-inclusive resort audience in Canada
MetricValue
Female57.4%
Male42.6%
Average age47.2
Estimated audience size1,155,305
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the All-inclusive resort audience in Canada
Age bracketShare%
16-195%
20-2911%
30-3919%
40-4928%
50+38%
Fig. 04

Worldwide distribution

4.4%

of the worldwide All-inclusive resort audience comes from Canada.

Worldwide audience distribution share by country for All-inclusive resort
CountryShare
United States27.5%
United Kingdom10.8%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All-inclusive resort audience in Canada is strongest.

Fig. 05

Top regions by affinity

All-inclusive resort fans by region: top regions in Canada
#RegionReachAffinity×
01Ontario~900K2.03×
02Quebec~300K1.20×
03Alberta~200K1.06×
04Nova Scotia~40K1.03×
05New Brunswick~30K1.03×
06Nunavut~1K0.98×
07Northwest Territories~1K0.96×
08British Columbia~200K0.95×
09Yukon~1K0.93×
10Prince Edward Island~5K0.90×
11Newfoundland and Labrador~20K0.88×
12Manitoba~40K0.82×
13Saskatchewan~30K0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All-inclusive resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All-inclusive resort audience
#·InterestCategoryAffinity×
01Sunwing VacationsTravel & Leisure4.69×
02CheapOairTravel & Leisure3.26×
03HomeAwayTravel & Leisure2.54×
04Google FlightsTravel & Leisure2.38×
05CaribbeanTravel & Leisure2.35×
06Air TransatTravel & Leisure2.22×
07TrivagoTravel & Leisure2.12×
08MexicoTravel & Leisure1.95×
09MSNNews1.90×
10TripAdvisorTravel & Leisure1.90×
11Loto-QuébecGames1.89×
12ExpediaTravel & Leisure1.87×
13Air CanadaTravel & Leisure1.84×
14WestJetTravel & Leisure1.83×
15ResortTravel & Leisure1.69×
16LodgingTravel & Leisure1.69×
17BeachesTravel & Leisure1.67×
18CruisesTravel & Leisure1.61×
19Air travelTravel & Leisure1.59×
20AirbnbTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All-inclusive resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All-inclusive resort audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
TravellingTHRILL1.28×
Family OrientationCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All-inclusive resort audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.90×
Pet OwnershipJOY0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does All-inclusive resort have in Canada?

All-inclusive resort has an estimated audience of 1,155,305 people in Canada, concentrated in Ontario and Quebec.

02

What is the gender split and age of All-inclusive resort fans?

57.4% of All-inclusive resort fans are female, 42.6% are male, with an average age of 47.2 years.

03

Which brands do All-inclusive resort fans like most?

All-inclusive resort fans show strongest brand affinity for Expedia (1.87×), MSN (1.9×), and Air Canada (1.84×) over the country average.

04

Where do All-inclusive resort fans live in Canada?

All-inclusive resort fans in Canada are most concentrated in Ontario (reach ~900K), Quebec (reach ~300K), and British Columbia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do All-inclusive resort fans also like?

Beyond All-inclusive resort itself, the audience over-indexes on MSN (1.9×), Air Canada (1.84×), WestJet (1.83×), and Air Transat (2.22×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Canada who actively search for All-inclusive resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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