A data profile of the people who buy, follow and care about Expedia in Canada — modelled from more than twelve digital signal sources. Expedia has an estimated audience of 7,239,043 people in Canada.
The average Expedia fan in Canada is 44.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Stair lift, Tropical Cheese, with strongest over-indexing on Stair lift (1.72× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 10 regions tracked by Rascasse.
The typical Expedia fan in Canada is balanced, around 44.7 years old, with a notable affinity for Stair lift.
The key figures that characterise the Expedia profile in Canada.
53.8% are female, 46.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.7 |
| Estimated audience size | 7,239,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Expedia audience comes from Canada.
| Country | Share |
|---|---|
| United States | 42.7% |
| Canada | 7.9% |
| United Kingdom | 5.1% |
Where the Expedia audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.57× | |
| 02 | Alberta | ~1.5M | 1.55× | |
| 03 | Ontario | ~4M | 1.34× | |
| 04 | Quebec | ~2M | 1.05× | |
| 05 | Nova Scotia | ~200K | 0.85× | |
| 06 | Manitoba | ~200K | 0.84× | |
| 07 | Saskatchewan | ~200K | 0.83× | |
| 08 | Newfoundland and Labrador | ~80K | 0.72× | |
| 09 | New Brunswick | ~100K | 0.66× | |
| 10 | Prince Edward Island | ~20K | 0.60× |
The strongest cross-interests of the Expedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stair lift | Home & Garden | 1.72× | ||
| 02 | Tropical Cheese | Food & Beverages | 1.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Expedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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