Expedia Audience in Canada
Expedia has an estimated audience of 7,239,043 people in Canada. 53.8% are female, 46.2% are male, average age 44.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Stair lift.
The average Expedia fan in Canada is 44.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Stair lift, with strongest over-indexing on Stair lift (1.72× the country average). Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Expedia fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.7 |
| Estimated audience size | 7,239,043 |
Audience persona
The typical Expedia fan in Canada is balanced, around 44.7 years old, with a notable affinity for Stair lift.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,070,225 | 1.34× |
| Quebec | 1,811,443 | 1.05× |
| British Columbia | 1,704,383 | 1.57× |
| Alberta | 1,388,677 | 1.55× |
| Manitoba | 226,277 | 0.84× |
| Saskatchewan | 190,132 | 0.83× |
| Nova Scotia | 183,647 | 0.85× |
| New Brunswick | 110,907 | 0.66× |
| Newfoundland and Labrador | 79,787 | 0.72× |
| Prince Edward Island | 21,302 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stair lift | 1.72× | Home & Garden |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| Canada | 8.1% |
| United Kingdom | 5.1% |
See Expedia audiences in other countries
More Travel website audiences in Canada
How to read this data
Audience size is the estimated number of people in Canada who actively search for Expedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.