Expedia Audience in Germany
Expedia has an estimated audience of 3,051,776 people in Germany. 54.8% are female, 45.2% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, CAC 40, Nurse education, Pantsuit, Natural rubber.
The average Expedia fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, CAC 40, Nurse education, with strongest over-indexing on Goes (2.02× the country average). Demographically, the Expedia audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Expedia fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.6 |
| Estimated audience size | 3,051,776 |
Audience persona
The typical Expedia fan in Germany is balanced, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 778,066 | 1.17× |
| Bayern | 695,860 | 1.42× |
| Baden-Württemberg | 555,321 | 1.33× |
| Hessen | 361,518 | 1.55× |
| Niedersachsen | 270,864 | 0.91× |
| Rheinland-Pfalz | 171,881 | 1.12× |
| Berlin | 151,315 | 1.11× |
| Schleswig-Holstein | 113,014 | 1.03× |
| Sachsen | 99,871 | 0.67× |
| Hamburg | 90,167 | 1.31× |
| Brandenburg | 76,078 | 0.8× |
| Thüringen | 50,894 | 0.65× |
| Sachsen-Anhalt | 44,297 | 0.56× |
| Mecklenburg-Vorpommern | 38,005 | 0.65× |
| Saarland | 30,449 | 0.81× |
| Bremen | 23,278 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.02× | Travel & Leisure |
| CAC 40 | 2.62× | Business & Career |
| Nurse education | 3.78× | Kids & Family |
| Pantsuit | 7.69× | Fashion & Accessoires |
| Natural rubber | 2.34× | Cars & Mobility |
| Snow White (Fables) | 1.88× | Literature |
| Video izle | 2.47× | |
| Home Delivery | 1.86× | Food & Beverages |
| Figure painting (hobby) | 2.61× | Arts & Culture |
| Esra Erol | 3.59× | Movies & TV |
| Cachorro | 2.11× | Pets & Animals |
| Gudrun Sjödén | 1.69× | Fashion & Accessoires |
| Peru national football team | 8.17× | Sports |
| Headhunters (film) | 2.44× | Movies & TV |
| Sixx | 1.61× | Movies & TV |
| Standing rib roast | 3.58× | Food & Beverages |
| Glashütte | 1.96× | Travel & Leisure |
| Roger Federer | 1.73× | Sports |
| Oliver Kahn | 1.57× | Sports |
| DEFCON (video game) | 3.16× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.51 |
| Sports Activity | POWER | 1.76 |
| Luxury Orientation | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.55 |
| Quality Awareness | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| Canada | 8.2% |
| United Kingdom | 5.1% |
See Expedia audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Expedia have in Germany?
Expedia has an estimated audience of 3,051,776 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Expedia fans?
54.8% of Expedia fans are female, 45.2% are male, with an average age of 41.6 years.
Which brands do Expedia fans like most?
Expedia fans show strongest brand affinity for Goes (2.02×), CAC 40 (2.62×), and Nurse education (3.78×) over the country average.
Where do Expedia fans live in Germany?
Expedia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 778,066), Bayern (reach 695,860), and Baden-Württemberg (reach 555,321). These three regions account for the largest share of the active audience.
What other brands do Expedia fans also like?
Beyond Expedia itself, the audience over-indexes on CAC 40 (2.62×), Nurse education (3.78×), Pantsuit (7.69×), and Natural rubber (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Expedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.