TripAdvisor Audience in Germany
A data profile of the people who buy, follow and care about TripAdvisor in Germany — modelled from more than twelve digital signal sources. TripAdvisor has an estimated audience of 5,295,160 people in Germany.
The average TripAdvisor fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Airbnb, Trivago, Booking.com, with strongest over-indexing on Airbnb (4.62× the country average).
Demographically, the TripAdvisor audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical TripAdvisor fan in Germany is balanced, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Airbnb.
At a glance
The key figures that characterise the TripAdvisor profile in Germany.
Search interest · 12-month trend
Audience demographics of TripAdvisor
54.6% are female, 45.4% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.7 |
| Estimated audience size | 5,295,160 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide TripAdvisor audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.7% |
| United Kingdom | 8.0% |
| Italy | 7.3% |
Geography
Where the TripAdvisor audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~600K | 1.39× | |
| 02 | Bayern | ~1M | 1.37× | |
| 03 | Baden-Württemberg | ~900K | 1.29× | |
| 04 | Rheinland-Pfalz | ~300K | 1.29× | |
| 05 | Hamburg | ~100K | 1.15× | |
| 06 | Nordrhein-Westfalen | ~1.5M | 1.12× | |
| 07 | Berlin | ~300K | 1.10× | |
| 08 | Saarland | ~60K | 0.98× | |
| 09 | Schleswig-Holstein | ~200K | 0.95× | |
| 10 | Niedersachsen | ~500K | 0.91× | |
| 11 | Mecklenburg-Vorpommern | ~80K | 0.82× | |
| 12 | Bremen | ~40K | 0.81× | |
| 13 | Sachsen | ~200K | 0.76× | |
| 14 | Thüringen | ~100K | 0.75× | |
| 15 | Brandenburg | ~100K | 0.74× | |
| 16 | Sachsen-Anhalt | ~90K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the TripAdvisor audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agoda.com | Travel & Leisure | 6.00× | ||
| 02 | GetYourGuide | Travel & Leisure | 5.66× | ||
| 03 | Trivago | Travel & Leisure | 5.29× | ||
| 04 | Skyscanner | Travel & Leisure | 4.63× | ||
| 05 | Airbnb | Travel & Leisure | 4.62× | ||
| 06 | Summer vacation | Travel & Leisure | 4.00× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 3.86× | ||
| 08 | Booking.com | Travel & Leisure | 3.53× | ||
| 09 | Travel Adventures | Travel & Leisure | 3.41× | ||
| 10 | Travel website | Travel & Leisure | 3.38× | ||
| 11 | Lodging | Travel & Leisure | 3.37× | ||
| 12 | Ecotourism | Business & Career | 2.92× | ||
| 13 | Cruises | Travel & Leisure | 2.79× | ||
| 14 | Adventure | Travel & Leisure | 2.05× | ||
| 15 | Beaches | Travel & Leisure | 2.04× | ||
| 16 | CHECK24 | Business & Career | 1.97× | ||
| 17 | Vacations | Travel & Leisure | 1.93× | ||
| 18 | Ryanair | Travel & Leisure | 1.84× | ||
| 19 | Hotels | Travel & Leisure | 1.58× | ||
| 20 | Tagesschau | Movies & TV | 1.55× |
Personality of the TripAdvisor audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.37× | |
| Design Affinity | PREMIUM | 1.79× | |
| Luxury Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.81× |
Frequently asked questions
How many fans does TripAdvisor have in Germany?
TripAdvisor has an estimated audience of 5,295,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TripAdvisor fans?
54.6% of TripAdvisor fans are female, 45.4% are male, with an average age of 39.7 years.
Which brands do TripAdvisor fans like most?
TripAdvisor fans show strongest brand affinity for Airbnb (4.62×), Trivago (5.29×), and Booking.com (3.53×) over the country average.
Where do TripAdvisor fans live in Germany?
TripAdvisor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do TripAdvisor fans also like?
Beyond TripAdvisor itself, the audience over-indexes on Trivago (5.29×), Booking.com (3.53×), Travel Adventures (3.41×), and Skyscanner (4.63×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for TripAdvisor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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