Agoda.com Audience in Germany
Agoda.com has an estimated audience of 1,021,650 people in Germany. 57.0% are female, 43.0% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorhome stopover, Backyard, Shopping, Woolworths, Fitness and figure competition.
The average Agoda.com fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorhome stopover, Backyard, Shopping, with strongest over-indexing on Motorhome stopover (33.75× the country average). Demographically, the Agoda.com audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Agoda.com fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.0 |
| Estimated audience size | 1,021,650 |
Audience persona
The typical Agoda.com fan in Germany is more female, around 42.0 years old, with strong Sports Activity tendencies and a notable affinity for Motorhome stopover.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 298,218 | 1.08× |
| Bayern | 279,062 | 1.38× |
| Baden-Württemberg | 221,203 | 1.29× |
| Hessen | 164,919 | 1.72× |
| Berlin | 103,397 | 1.84× |
| Niedersachsen | 89,361 | 0.73× |
| Rheinland-Pfalz | 60,163 | 0.95× |
| Sachsen | 48,771 | 0.79× |
| Hamburg | 37,868 | 1.33× |
| Schleswig-Holstein | 33,911 | 0.75× |
| Brandenburg | 29,291 | 0.75× |
| Thüringen | 21,472 | 0.67× |
| Mecklenburg-Vorpommern | 13,315 | 0.55× |
| Sachsen-Anhalt | 11,932 | 0.37× |
| Bremen | 11,652 | 1.08× |
| Saarland | 11,294 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorhome stopover | 33.75× | Travel & Leisure |
| Backyard | 6.48× | Home & Garden |
| Shopping | 2.07× | Shopping |
| Woolworths | 4.46× | Shopping |
| Fitness and figure competition | 5.11× | Sports |
| Landscape design | 4.64× | Business & Career |
| Siam Paragon | 56.55× | Shopping |
| Outdoor recreation | 1.9× | Sports |
| McCafé | 8.79× | Food & Beverages |
| Landscaping | 4.44× | Home & Garden |
| Malaysia Airlines | 16× | Travel & Leisure |
| Bauhaus | 2.33× | Shopping |
| Pomeranian (dog) | 3.83× | Pets & Animals |
| Travel Adventures | 3× | Travel & Leisure |
| SBB CFF FFS | 33.22× | Cars & Mobility |
| Skyscanner | 3.93× | Travel & Leisure |
| Sunexpress | 3.68× | Travel & Leisure |
| Bookselling | 3.47× | Literature |
| British Virgin Islands | 31.24× | Travel & Leisure |
| Plant nursery | 3.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 8.95 |
| Travelling | THRILL | 2.74 |
| Luxury Orientation | PREMIUM | 1.92 |
| Patriotism | CONSERVATISM | 1.76 |
| Design Affinity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 21.8% |
| Taiwan | 12.2% |
| Thailand | 11.4% |
See Agoda.com audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Agoda.com have in Germany?
Agoda.com has an estimated audience of 1,021,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Agoda.com fans?
57.0% of Agoda.com fans are female, 43.0% are male, with an average age of 42.0 years.
Which brands do Agoda.com fans like most?
Agoda.com fans show strongest brand affinity for Motorhome stopover (33.75×), Backyard (6.48×), and Shopping (2.07×) over the country average.
Where do Agoda.com fans live in Germany?
Agoda.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 298,218), Bayern (reach 279,062), and Baden-Württemberg (reach 221,203). These three regions account for the largest share of the active audience.
What other brands do Agoda.com fans also like?
Beyond Agoda.com itself, the audience over-indexes on Backyard (6.48×), Shopping (2.07×), Woolworths (4.46×), and Fitness and figure competition (5.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agoda.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.