Agoda.com Audience in Germany
A data profile of the people who buy, follow and care about Agoda.com in Germany — modelled from more than twelve digital signal sources. Agoda.com has an estimated audience of 1,271,202 people in Germany.
The average Agoda.com fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Motorhome stopover, Backyard, Shopping, with strongest over-indexing on Motorhome stopover (33.75× the country average).
Demographically, the Agoda.com audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Agoda.com fan in Germany is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Motorhome stopover.
At a glance
The key figures that characterise the Agoda.com profile in Germany.
Search interest · 12-month trend
Audience demographics of Agoda.com
57.0% are female, 43.0% are male, average age 42.0.
Gender split
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.0 |
| Estimated audience size | 1,271,202 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Agoda.com audience comes from Germany.
| Country | Share |
|---|---|
| China | 21.5% |
| Taiwan | 12.0% |
| Thailand | 11.2% |
Geography
Where the Agoda.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.74× | |
| 02 | Hessen | ~200K | 1.68× | |
| 03 | Bayern | ~300K | 1.31× | |
| 04 | Hamburg | ~40K | 1.30× | |
| 05 | Baden-Württemberg | ~200K | 1.25× | |
| 06 | Bremen | ~10K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~300K | 1.05× | |
| 08 | Rheinland-Pfalz | ~60K | 0.93× | |
| 09 | Sachsen | ~50K | 0.80× | |
| 10 | Schleswig-Holstein | ~40K | 0.78× | |
| 11 | Brandenburg | ~30K | 0.78× | |
| 12 | Saarland | ~10K | 0.78× | |
| 13 | Niedersachsen | ~90K | 0.74× | |
| 14 | Thüringen | ~20K | 0.74× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.60× | |
| 16 | Sachsen-Anhalt | ~20K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Agoda.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siam Paragon | Shopping | 56.55× | ||
| 02 | Motorhome stopover | Travel & Leisure | 33.75× | ||
| 03 | SBB CFF FFS | Cars & Mobility | 33.22× | ||
| 04 | British Virgin Islands | Travel & Leisure | 31.24× | ||
| 05 | Malaysia Airlines | Travel & Leisure | 16.00× | ||
| 06 | McCafé | Food & Beverages | 8.79× | ||
| 07 | Backyard | Home & Garden | 6.48× | ||
| 08 | Fitness and figure competition | Sports | 5.11× | ||
| 09 | For sale by owner | Home & Garden | 4.69× | ||
| 10 | Landscape design | Business & Career | 4.64× | ||
| 11 | Woolworths | Shopping | 4.46× | ||
| 12 | Landscaping | Home & Garden | 4.44× | ||
| 13 | Skyscanner | Travel & Leisure | 3.93× | ||
| 14 | Pomeranian (dog) | Pets & Animals | 3.83× | ||
| 15 | Plant nursery | Home & Garden | 3.71× | ||
| 16 | Bookselling | Literature | 3.47× | ||
| 17 | Travel Adventures | Travel & Leisure | 3.00× | ||
| 18 | Bauhaus | Shopping | 2.33× | ||
| 19 | Shopping | Shopping | 2.07× | ||
| 20 | Outdoor recreation | Sports | 1.90× |
Personality of the Agoda.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 3.07× | |
| Mindfulness | BALANCE | 2.53× | |
| Community Orientation | OPEN | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.84× |
Frequently asked questions
How many fans does Agoda.com have in Germany?
Agoda.com has an estimated audience of 1,271,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Agoda.com fans?
57.0% of Agoda.com fans are female, 43.0% are male, with an average age of 42.0 years.
Which brands do Agoda.com fans like most?
Agoda.com fans show strongest brand affinity for Motorhome stopover (33.75×), Backyard (6.48×), and Shopping (2.07×) over the country average.
Where do Agoda.com fans live in Germany?
Agoda.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Agoda.com fans also like?
Beyond Agoda.com itself, the audience over-indexes on Backyard (6.48×), Shopping (2.07×), Woolworths (4.46×), and Fitness and figure competition (5.11×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- TUI (6,946,335)
- HolidayCheck (5,754,308)
- Trivago (5,510,669)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agoda.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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