Malaysia Airlines Audience in Germany
Malaysia Airlines has an estimated audience of 357,980 people in Germany. 43.0% are female, 57.0% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Astro (Malaysian satellite television), Wizz Air, Ryanair, TVB, United Airlines.
The average Malaysia Airlines fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Astro (Malaysian satellite television), Wizz Air, Ryanair, with strongest over-indexing on Astro (Malaysian satellite television) (37.82× the country average). Demographically, the Malaysia Airlines audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Malaysia Airlines fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 36.8 |
| Estimated audience size | 357,980 |
Audience persona
The typical Malaysia Airlines fan in Germany is more male, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Astro (Malaysian satellite television).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,964 | 1.1× |
| Bayern | 77,038 | 1.34× |
| Baden-Württemberg | 58,134 | 1.19× |
| Hessen | 39,223 | 1.44× |
| Niedersachsen | 33,094 | 0.95× |
| Berlin | 21,743 | 1.36× |
| Rheinland-Pfalz | 19,754 | 1.1× |
| Sachsen | 14,636 | 0.83× |
| Schleswig-Holstein | 10,877 | 0.85× |
| Hamburg | 9,700 | 1.2× |
| Brandenburg | 8,565 | 0.77× |
| Sachsen-Anhalt | 6,624 | 0.71× |
| Thüringen | 6,434 | 0.71× |
| Mecklenburg-Vorpommern | 4,183 | 0.61× |
| Saarland | 3,497 | 0.8× |
| Bremen | 3,204 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Astro (Malaysian satellite television) | 37.82× | Movies & TV |
| Wizz Air | 14.86× | Travel & Leisure |
| Ryanair | 5.47× | Travel & Leisure |
| TVB | 31.9× | Movies & TV |
| United Airlines | 15.76× | Travel & Leisure |
| Bawal | 19.09× | Fashion & Accessoires |
| KLM | 12.43× | Travel & Leisure |
| Qatar Airways | 7.59× | Travel & Leisure |
| TV3 (Malaysia) | 39.62× | Movies & TV |
| Myanmar | 33.81× | Travel & Leisure |
| Persib Bandung | 30.98× | Sports |
| Emirates | 7.07× | Travel & Leisure |
| Malaysia | 8.36× | Travel & Leisure |
| British Airways | 8.82× | Travel & Leisure |
| Kebaya | 10.75× | Fashion & Accessoires |
| Etihad Airways | 12.07× | Travel & Leisure |
| Lufthansa | 2.93× | Travel & Leisure |
| Jakarta | 11.23× | Travel & Leisure |
| Coursera | 11.35× | Business & Career |
| Wasabi (film) | 17.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.59 |
| Sustainability | BALANCE | 1.9 |
| Luxury Orientation | PREMIUM | 1.8 |
| Indulgence | JOY | 1.78 |
| Risk Appetite | THRILL | 1.54 |
| Spirituality | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Malaysia | 20.4% |
| Brazil | 10.7% |
| Australia | 6.5% |
See Malaysia Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Malaysia Airlines have in Germany?
Malaysia Airlines has an estimated audience of 357,980 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malaysia Airlines fans?
43.0% of Malaysia Airlines fans are female, 57.0% are male, with an average age of 36.8 years.
Which brands do Malaysia Airlines fans like most?
Malaysia Airlines fans show strongest brand affinity for Astro (Malaysian satellite television) (37.82×), Wizz Air (14.86×), and Ryanair (5.47×) over the country average.
Where do Malaysia Airlines fans live in Germany?
Malaysia Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,964), Bayern (reach 77,038), and Baden-Württemberg (reach 58,134). These three regions account for the largest share of the active audience.
What other brands do Malaysia Airlines fans also like?
Beyond Malaysia Airlines itself, the audience over-indexes on Wizz Air (14.86×), Ryanair (5.47×), TVB (31.9×), and United Airlines (15.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malaysia Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.