United Airlines Audience in Germany
United Airlines has an estimated audience of 1,129,049 people in Germany. 40.4% are female, 59.6% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Dallas (1978 TV series), Counterparts (band), Volkswagen T-Roc, Commerzbank.
The average United Airlines fan in Germany is 40.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Dallas (1978 TV series), Counterparts (band), with strongest over-indexing on Tagesschau (2.6× the country average). Demographically, the United Airlines audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of United Airlines fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 40.0 |
| Estimated audience size | 1,129,049 |
Audience persona
The typical United Airlines fan in Germany is more male, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 282,884 | 1.56× |
| Nordrhein-Westfalen | 221,042 | 0.89× |
| Baden-Württemberg | 188,266 | 1.22× |
| Hessen | 181,631 | 2.11× |
| Berlin | 93,547 | 1.85× |
| Rheinland-Pfalz | 92,242 | 1.63× |
| Niedersachsen | 70,994 | 0.65× |
| Sachsen | 36,118 | 0.65× |
| Brandenburg | 31,404 | 0.9× |
| Schleswig-Holstein | 23,768 | 0.59× |
| Hamburg | 23,394 | 0.92× |
| Thüringen | 16,635 | 0.58× |
| Sachsen-Anhalt | 15,550 | 0.53× |
| Saarland | 10,886 | 0.79× |
| Mecklenburg-Vorpommern | 9,800 | 0.45× |
| Bremen | 6,571 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.6× | Movies & TV |
| Dallas (1978 TV series) | 12.2× | Movies & TV |
| Counterparts (band) | 19.98× | Music & Radio |
| Volkswagen T-Roc | 5.19× | Cars & Mobility |
| Commerzbank | 1.64× | Business & Career |
| AutoScout24 | 1.61× | Cars & Mobility |
| Transfermarkt | 1.76× | Sports |
| Google Flights | 2.51× | Travel & Leisure |
| Markus Lanz | 2.09× | Movies & TV |
| Trenitalia | 8.75× | Cars & Mobility |
| Wirtz | 1.91× | Music & Radio |
| Wetter.de | 1.78× | Home & Garden |
| Thomas Gottschalk | 1.82× | Movies & TV |
| Deutsche Bank | 1.88× | Business & Career |
| Der Tagesspiegel | 1.88× | News |
| Peppa Pig | 3.26× | Kids & Family |
| Solar energy | 1.64× | Home & Garden |
| Škoda Auto | 1.52× | Cars & Mobility |
| Roland Kaiser | 1.69× | Music & Radio |
| ADAC | 1.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.99 |
| Luxury Orientation | PREMIUM | 1.4 |
| Patriotism | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.17 |
| Indulgence | JOY | 1.09 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.8% |
| China | 3.4% |
| Canada | 2.4% |
See United Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does United Airlines have in Germany?
United Airlines has an estimated audience of 1,129,049 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of United Airlines fans?
40.4% of United Airlines fans are female, 59.6% are male, with an average age of 40.0 years.
Which brands do United Airlines fans like most?
United Airlines fans show strongest brand affinity for Tagesschau (2.6×), Dallas (1978 TV series) (12.2×), and Counterparts (band) (19.98×) over the country average.
Where do United Airlines fans live in Germany?
United Airlines fans in Germany are most concentrated in Bayern (reach 282,884), Nordrhein-Westfalen (reach 221,042), and Baden-Württemberg (reach 188,266). These three regions account for the largest share of the active audience.
What other brands do United Airlines fans also like?
Beyond United Airlines itself, the audience over-indexes on Dallas (1978 TV series) (12.2×), Counterparts (band) (19.98×), Volkswagen T-Roc (5.19×), and Commerzbank (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for United Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.