Rascasse Audience Intelligence

Volkswagen T-Roc Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen T-Roc in Germany — modelled from more than twelve digital signal sources. Volkswagen T-Roc has an estimated audience of 1,791,071 people in Germany.

#31among Car type in Germany#7among Car Model in Germany#177in Cars & Mobility

The average Volkswagen T-Roc fan in Germany is 44.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen Tiguan, AutoScout24, Used car, with strongest over-indexing on Volkswagen Tiguan (9.49× the country average).

Demographically, the Volkswagen T-Roc audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen T-Roc fan in Germany is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Tiguan.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen T-Roc profile in Germany.

Audience size
1.8M
in Germany
Gender
22.5%♀
77.5% male
Age
44.9
average years
Country rank
#3762
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen T-Roc fans

22.5% are female, 77.5% are male, average age 44.9.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Volkswagen T-Roc audience in Germany
MetricValue
Female22.5%
Male77.5%
Average age44.9
Estimated audience size1,791,071
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Volkswagen T-Roc audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3919%
40-4931%
50+29%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Volkswagen T-Roc audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen T-Roc
CountryShare
Germany23.9%
Poland15.1%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen T-Roc audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen T-Roc fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.20×
02Niedersachsen~200K1.16×
03Bayern~300K1.09×
04Rheinland-Pfalz~100K1.09×
05Baden-Württemberg~300K1.05×
06Hessen~100K1.05×
07Saarland~20K1.04×
08Sachsen-Anhalt~50K1.01×
09Thüringen~50K1.01×
10Mecklenburg-Vorpommern~30K0.99×
11Schleswig-Holstein~60K0.97×
12Sachsen~80K0.96×
13Brandenburg~50K0.94×
14Hamburg~40K0.93×
15Bremen~10K0.78×
16Berlin~60K0.75×
Fig. 06

Affinity by region

Affinity by region — Volkswagen T-Roc, Germany
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen T-Roc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen T-Roc audience
#·InterestCategoryAffinity×
01Toni ColletteMovies & TV10.61×
02Auto, Motor und SportCars & Mobility10.57×
03Opel MokkaCars & Mobility9.74×
04Volkswagen TiguanCars & Mobility9.49×
05Volkswagen TouranCars & Mobility8.41×
06Hyundai TucsonCars & Mobility7.75×
07Nissan QashqaiCars & Mobility7.16×
08Volkswagen PoloCars & Mobility7.02×
09Škoda KodiaqCars & Mobility6.74×
10Touring motorcycleCars & Mobility5.27×
11Used CarsCars & Mobility4.62×
12PeugeotCars & Mobility4.27×
13Family carCars & Mobility4.16×
14Used carCars & Mobility4.04×
15Plug-in hybridCars & Mobility3.70×
16Solar energyHome & Garden3.66×
17AutoScout24Cars & Mobility3.62×
18Efficient energy useTechnology & Electronics3.42×
19Škoda AutoCars & Mobility2.72×
20CommerzbankBusiness & Career2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen T-Roc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen T-Roc audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.05×
Family OrientationCONSERVATISM1.59×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen T-Roc audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
MindfulnessBALANCE0.69×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen T-Roc have in Germany?

Volkswagen T-Roc has an estimated audience of 1,791,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen T-Roc fans?

22.5% of Volkswagen T-Roc fans are female, 77.5% are male, with an average age of 44.9 years.

03

Which brands do Volkswagen T-Roc fans like most?

Volkswagen T-Roc fans show strongest brand affinity for Volkswagen Tiguan (9.49×), AutoScout24 (3.62×), and Used car (4.04×) over the country average.

04

Where do Volkswagen T-Roc fans live in Germany?

Volkswagen T-Roc fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen T-Roc fans also like?

Beyond Volkswagen T-Roc itself, the audience over-indexes on AutoScout24 (3.62×), Used car (4.04×), Opel Mokka (9.74×), and Used Cars (4.62×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Volkswagen T-Roc audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen T-Roc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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