Rascasse Audience Intelligence

Auto, Motor und Sport Audience in Germany

A data profile of the people who buy, follow and care about Auto, Motor und Sport in Germany — modelled from more than twelve digital signal sources. Auto, Motor und Sport has an estimated audience of 993,110 people in Germany.

#235among Website / Newspaper / Magazine in Germany#317in Cars & Mobility

The average Auto, Motor und Sport fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alpine A110, Petrolicious, Alpine (automobile), with strongest over-indexing on Alpine A110 (80.06× the country average).

Demographically, the Auto, Motor und Sport audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Auto, Motor und Sport fan in Germany is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Alpine A110.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto, Motor und Sport profile in Germany.

Audience size
993K
in Germany
Gender
12.0%♀
88.0% male
Age
41.5
average years
Country rank
#6571
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Auto, Motor und Sport

12.0% are female, 88.0% are male, average age 41.5.

Fig. 02

Gender split

12.0%
Female
88.0%
Male
Demographic split for Auto, Motor und Sport audience in Germany
MetricValue
Female12.0%
Male88.0%
Average age41.5
Estimated audience size993,110
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Auto, Motor und Sport audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Auto, Motor und Sport audience comes from Germany.

Worldwide audience distribution share by country for Auto, Motor und Sport
CountryShare
Germany57.4%
Switzerland5.5%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto, Motor und Sport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Auto, Motor und Sport fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.67×
02Bayern~200K1.52×
03Hessen~90K1.29×
04Nordrhein-Westfalen~300K1.21×
05Saarland~10K1.12×
06Rheinland-Pfalz~50K1.03×
07Schleswig-Holstein~30K0.96×
08Niedersachsen~90K0.94×
09Hamburg~20K0.92×
10Mecklenburg-Vorpommern~20K0.84×
11Sachsen~40K0.83×
12Thüringen~20K0.83×
13Brandenburg~20K0.82×
14Berlin~30K0.73×
15Bremen~6K0.71×
16Sachsen-Anhalt~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Auto, Motor und Sport, Germany
0.68×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto, Motor und Sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto, Motor und Sport audience
#·InterestCategoryAffinity×
01PetroliciousCars & Mobility132.06×
02Alpine A110Cars & Mobility80.06×
03Motor Sport (magazine)Internet & Social Media59.30×
04Ford S-MaxCars & Mobility39.58×
05Ford C-MaxCars & Mobility34.80×
06Alpine (automobile)Cars & Mobility31.83×
07Jaguar F-TypeCars & Mobility23.74×
08Hyundai Santa FeCars & Mobility18.72×
09AutozeitungCars & Mobility18.56×
10Kart racingSports17.81×
11Chip tuningCars & Mobility13.62×
12Audi TTCars & Mobility13.51×
13Ford TransitCars & Mobility12.03×
14Volkswagen T-RocCars & Mobility10.57×
15Auto BildCars & Mobility9.87×
16Technischer ÜberwachungsvereinCars & Mobility9.37×
17TurbochargerCars & Mobility6.75×
18Petrol engineCars & Mobility5.09×
19AutoScout24Cars & Mobility4.10×
20Trend analysisBusiness & Career4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto, Motor und Sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto, Motor und Sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.44×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto, Motor und Sport audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
CreativityOPEN0.75×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto, Motor und Sport have in Germany?

Auto, Motor und Sport has an estimated audience of 993,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Auto, Motor und Sport fans?

12.0% of Auto, Motor und Sport fans are female, 88.0% are male, with an average age of 41.5 years.

03

Which brands do Auto, Motor und Sport fans like most?

Auto, Motor und Sport fans show strongest brand affinity for Alpine A110 (80.06×), Petrolicious (132.06×), and Alpine (automobile) (31.83×) over the country average.

04

Where do Auto, Motor und Sport fans live in Germany?

Auto, Motor und Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Auto, Motor und Sport fans also like?

Beyond Auto, Motor und Sport itself, the audience over-indexes on Petrolicious (132.06×), Alpine (automobile) (31.83×), Ford S-Max (39.58×), and Autozeitung (18.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Auto, Motor und Sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Auto, Motor und Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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