Auto, Motor und Sport Audience in Germany
Auto, Motor und Sport has an estimated audience of 956,999 people in Germany. 12.0% are female, 88.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alpine A110, Petrolicious, Ford S-Max, Alpine (automobile), Autozeitung.
The average Auto, Motor und Sport fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alpine A110, Petrolicious, Ford S-Max, with strongest over-indexing on Alpine A110 (80.06× the country average). Demographically, the Auto, Motor und Sport audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Auto, Motor und Sport fans
| Metric | Value |
|---|---|
| Female | 12.0% |
| Male | 88.0% |
| Average age | 41.5 |
| Estimated audience size | 956,999 |
Audience persona
The typical Auto, Motor und Sport fan in Germany is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Alpine A110.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,087 | 1.23× |
| Bayern | 244,723 | 1.59× |
| Baden-Württemberg | 225,611 | 1.73× |
| Hessen | 97,883 | 1.34× |
| Niedersachsen | 85,348 | 0.92× |
| Rheinland-Pfalz | 48,327 | 1.01× |
| Sachsen | 38,793 | 0.83× |
| Schleswig-Holstein | 33,248 | 0.97× |
| Berlin | 32,880 | 0.77× |
| Brandenburg | 22,792 | 0.77× |
| Hamburg | 20,406 | 0.94× |
| Thüringen | 19,979 | 0.82× |
| Sachsen-Anhalt | 15,435 | 0.62× |
| Mecklenburg-Vorpommern | 14,604 | 0.8× |
| Saarland | 12,540 | 1.07× |
| Bremen | 5,238 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alpine A110 | 80.06× | Cars & Mobility |
| Petrolicious | 132.06× | Cars & Mobility |
| Ford S-Max | 39.58× | Cars & Mobility |
| Alpine (automobile) | 31.83× | Cars & Mobility |
| Autozeitung | 18.56× | Cars & Mobility |
| Kart racing | 17.81× | Sports |
| Chip tuning | 13.62× | Cars & Mobility |
| AutoScout24 | 4.1× | Cars & Mobility |
| Hyundai Santa Fe | 18.72× | Cars & Mobility |
| Ford C-Max | 34.8× | Cars & Mobility |
| Volkswagen T-Roc | 10.57× | Cars & Mobility |
| Jaguar F-Type | 23.74× | Cars & Mobility |
| Petrol engine | 5.09× | Cars & Mobility |
| Motor Sport (magazine) | 59.3× | Internet & Social Media |
| Turbocharger | 6.75× | Cars & Mobility |
| Ford Galaxy | 47.4× | Cars & Mobility |
| Auto Bild | 9.87× | Cars & Mobility |
| Ford Transit | 12.03× | Cars & Mobility |
| Trend analysis | 4.1× | Business & Career |
| Technischer Überwachungsverein | 9.37× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Need for Security | CONSERVATISM | 1.56 |
| Luxury Orientation | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.25 |
| DIY Mentality | THRILL | 1.22 |
| Quality Awareness | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.9% |
| Switzerland | 5.6% |
| France | 5.4% |
See Auto, Motor und Sport audiences in other countries
More Cars & Mobility audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Auto, Motor und Sport have in Germany?
Auto, Motor und Sport has an estimated audience of 956,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auto, Motor und Sport fans?
12.0% of Auto, Motor und Sport fans are female, 88.0% are male, with an average age of 41.5 years.
Which brands do Auto, Motor und Sport fans like most?
Auto, Motor und Sport fans show strongest brand affinity for Alpine A110 (80.06×), Petrolicious (132.06×), and Ford S-Max (39.58×) over the country average.
Where do Auto, Motor und Sport fans live in Germany?
Auto, Motor und Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,087), Bayern (reach 244,723), and Baden-Württemberg (reach 225,611). These three regions account for the largest share of the active audience.
What other brands do Auto, Motor und Sport fans also like?
Beyond Auto, Motor und Sport itself, the audience over-indexes on Petrolicious (132.06×), Ford S-Max (39.58×), Alpine (automobile) (31.83×), and Autozeitung (18.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto, Motor und Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.