Autozeitung Audience in Germany
Autozeitung has an estimated audience of 1,043,246 people in Germany. 7.7% are female, 92.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trend analysis, FRITZ!Box, kfzteile24, FOCUS Online, Petrol engine.
The average Autozeitung fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trend analysis, FRITZ!Box, kfzteile24, with strongest over-indexing on Trend analysis (6.12× the country average). Demographically, the Autozeitung audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Autozeitung fans
| Metric | Value |
|---|---|
| Female | 7.7% |
| Male | 92.3% |
| Average age | 40.8 |
| Estimated audience size | 1,043,246 |
Audience persona
The typical Autozeitung fan in Germany is more male, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Trend analysis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,032 | 1.22× |
| Bayern | 250,244 | 1.46× |
| Baden-Württemberg | 183,318 | 1.26× |
| Niedersachsen | 97,297 | 0.94× |
| Hessen | 87,515 | 1.08× |
| Rheinland-Pfalz | 83,065 | 1.56× |
| Sachsen | 47,706 | 0.91× |
| Brandenburg | 36,349 | 1.1× |
| Schleswig-Holstein | 33,954 | 0.89× |
| Berlin | 26,570 | 0.56× |
| Thüringen | 25,651 | 0.94× |
| Saarland | 20,775 | 1.59× |
| Hamburg | 20,082 | 0.83× |
| Mecklenburg-Vorpommern | 15,330 | 0.75× |
| Sachsen-Anhalt | 15,046 | 0.55× |
| Bremen | 3,245 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trend analysis | 6.12× | Business & Career |
| FRITZ!Box | 3.66× | Technology & Electronics |
| kfzteile24 | 8.68× | Cars & Mobility |
| FOCUS Online | 3.43× | News |
| Petrol engine | 4.08× | Cars & Mobility |
| AutoScout24 | 2.76× | Cars & Mobility |
| Auto, Motor und Sport | 9.38× | Cars & Mobility |
| Bild | 1.89× | News |
| ADAC | 2.94× | Cars & Mobility |
| Aral AG | 2.19× | Cars & Mobility |
| Turbocharger | 4.51× | Cars & Mobility |
| Wetter.com | 2.09× | Home & Garden |
| Auto Bild | 6.58× | Cars & Mobility |
| Škoda Auto | 2.48× | Cars & Mobility |
| Engine | 2.63× | Cars & Mobility |
| Spiegel Online | 1.67× | News |
| Michael Schumacher | 3× | Sports |
| finanzen.net | 4.64× | Business & Career |
| Antique car | 3.67× | Cars & Mobility |
| Deutsche Bahn | 1.77× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.61 |
| Need for Security | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.35 |
| DIY Mentality | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.0% |
| Austria | 8.2% |
| Switzerland | 3.9% |
See Autozeitung audiences in other countries
More Cars & Mobility audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Autozeitung have in Germany?
Autozeitung has an estimated audience of 1,043,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Autozeitung fans?
7.7% of Autozeitung fans are female, 92.3% are male, with an average age of 40.8 years.
Which brands do Autozeitung fans like most?
Autozeitung fans show strongest brand affinity for Trend analysis (6.12×), FRITZ!Box (3.66×), and kfzteile24 (8.68×) over the country average.
Where do Autozeitung fans live in Germany?
Autozeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,032), Bayern (reach 250,244), and Baden-Württemberg (reach 183,318). These three regions account for the largest share of the active audience.
What other brands do Autozeitung fans also like?
Beyond Autozeitung itself, the audience over-indexes on FRITZ!Box (3.66×), kfzteile24 (8.68×), FOCUS Online (3.43×), and Petrol engine (4.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Autozeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.