Autozeitung Audience in Germany
A data profile of the people who buy, follow and care about Autozeitung in Germany — modelled from more than twelve digital signal sources. Autozeitung has an estimated audience of 1,062,556 people in Germany.
The average Autozeitung fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Trend analysis, FRITZ!Box, kfzteile24, with strongest over-indexing on Trend analysis (6.12× the country average).
Demographically, the Autozeitung audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Autozeitung fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Trend analysis.
At a glance
The key figures that characterise the Autozeitung profile in Germany.
Search interest · 12-month trend
Audience demographics of Autozeitung
7.7% are female, 92.3% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 7.7% |
| Male | 92.3% |
| Average age | 40.8 |
| Estimated audience size | 1,062,556 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Autozeitung audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.6% |
| Austria | 7.7% |
| Switzerland | 3.5% |
Geography
Where the Autozeitung audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~20K | 1.62× | |
| 02 | Rheinland-Pfalz | ~80K | 1.50× | |
| 03 | Bayern | ~200K | 1.38× | |
| 04 | Baden-Württemberg | ~200K | 1.21× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.15× | |
| 06 | Brandenburg | ~40K | 1.10× | |
| 07 | Hessen | ~80K | 1.03× | |
| 08 | Niedersachsen | ~100K | 0.97× | |
| 09 | Thüringen | ~30K | 0.95× | |
| 10 | Sachsen | ~50K | 0.93× | |
| 11 | Schleswig-Holstein | ~30K | 0.91× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.84× | |
| 13 | Hamburg | ~20K | 0.83× | |
| 14 | Bremen | ~7K | 0.81× | |
| 15 | Sachsen-Anhalt | ~20K | 0.72× | |
| 16 | Berlin | ~30K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Autozeitung audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto, Motor und Sport | Cars & Mobility | 9.38× | ||
| 02 | kfzteile24 | Cars & Mobility | 8.68× | ||
| 03 | Auto Bild | Cars & Mobility | 6.58× | ||
| 04 | Trend analysis | Business & Career | 6.12× | ||
| 05 | finanzen.net | Business & Career | 4.64× | ||
| 06 | Turbocharger | Cars & Mobility | 4.51× | ||
| 07 | Petrol engine | Cars & Mobility | 4.08× | ||
| 08 | Antique car | Cars & Mobility | 3.67× | ||
| 09 | FRITZ!Box | Technology & Electronics | 3.66× | ||
| 10 | FOCUS Online | News | 3.43× | ||
| 11 | MotoGP | Sports | 3.29× | ||
| 12 | Carcare | Cars & Mobility | 3.26× | ||
| 13 | Michael Schumacher | Sports | 3.00× | ||
| 14 | ADAC | Cars & Mobility | 2.94× | ||
| 15 | AutoScout24 | Cars & Mobility | 2.76× | ||
| 16 | Engine | Cars & Mobility | 2.63× | ||
| 17 | Škoda Auto | Cars & Mobility | 2.48× | ||
| 18 | Formula One | Sports | 2.38× | ||
| 19 | Bild | News | 1.89× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.77× |
Personality of the Autozeitung audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.87× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Spirituality | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.79× |
Frequently asked questions
How many fans does Autozeitung have in Germany?
Autozeitung has an estimated audience of 1,062,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Autozeitung fans?
7.7% of Autozeitung fans are female, 92.3% are male, with an average age of 40.8 years.
Which brands do Autozeitung fans like most?
Autozeitung fans show strongest brand affinity for Trend analysis (6.12×), FRITZ!Box (3.66×), and kfzteile24 (8.68×) over the country average.
Where do Autozeitung fans live in Germany?
Autozeitung fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Autozeitung fans also like?
Beyond Autozeitung itself, the audience over-indexes on FRITZ!Box (3.66×), kfzteile24 (8.68×), FOCUS Online (3.43×), and Petrol engine (4.08×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Autozeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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