Auto Bild Audience in Germany
Auto Bild has an estimated audience of 1,388,405 people in Germany. 31.4% are female, 68.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, AutoScout24, ADAC, Bild, Germany.
The average Auto Bild fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, AutoScout24, ADAC, with strongest over-indexing on Aral AG (3.57× the country average). Demographically, the Auto Bild audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Auto Bild fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 38.2 |
| Estimated audience size | 1,388,405 |
Audience persona
The typical Auto Bild fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 355,505 | 1.17× |
| Bayern | 258,228 | 1.16× |
| Baden-Württemberg | 220,878 | 1.17× |
| Niedersachsen | 130,036 | 0.96× |
| Hessen | 118,126 | 1.12× |
| Rheinland-Pfalz | 81,002 | 1.16× |
| Sachsen | 61,930 | 0.91× |
| Schleswig-Holstein | 48,911 | 0.98× |
| Berlin | 45,087 | 0.73× |
| Thüringen | 39,257 | 1.11× |
| Brandenburg | 37,225 | 0.86× |
| Sachsen-Anhalt | 31,617 | 0.88× |
| Saarland | 26,830 | 1.57× |
| Hamburg | 25,619 | 0.82× |
| Mecklenburg-Vorpommern | 23,835 | 0.9× |
| Bremen | 5,965 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 3.57× | Cars & Mobility |
| AutoScout24 | 2.92× | Cars & Mobility |
| ADAC | 3.79× | Cars & Mobility |
| Bild | 2.16× | News |
| Germany | 1.69× | Travel & Leisure |
| Petrol engine | 3.54× | Cars & Mobility |
| Culture | 1.97× | Literature |
| FOCUS Online | 2.8× | News |
| Auto, Motor und Sport | 9.22× | Cars & Mobility |
| Sport Bild | 3.38× | Sports |
| Current events | 1.85× | Arts & Culture |
| Carcare | 3.67× | Cars & Mobility |
| Social media | 1.88× | Business & Career |
| FRITZ!Box | 2.52× | Technology & Electronics |
| Targobank | 3.01× | Business & Career |
| Turbocharger | 4.22× | Cars & Mobility |
| Commerzbank | 2.02× | Business & Career |
| Autozeitung | 7.42× | Cars & Mobility |
| Europe | 1.6× | Travel & Leisure |
| Škoda Auto | 2.49× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Need for Security | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.13 |
| Community Orientation | OPEN | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.1% |
| Austria | 6.8% |
| Switzerland | 4.1% |
See Auto Bild audiences in other countries
More Cars & Mobility audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Auto Bild have in Germany?
Auto Bild has an estimated audience of 1,388,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auto Bild fans?
31.4% of Auto Bild fans are female, 68.6% are male, with an average age of 38.2 years.
Which brands do Auto Bild fans like most?
Auto Bild fans show strongest brand affinity for Aral AG (3.57×), AutoScout24 (2.92×), and ADAC (3.79×) over the country average.
Where do Auto Bild fans live in Germany?
Auto Bild fans in Germany are most concentrated in Nordrhein-Westfalen (reach 355,505), Bayern (reach 258,228), and Baden-Württemberg (reach 220,878). These three regions account for the largest share of the active audience.
What other brands do Auto Bild fans also like?
Beyond Auto Bild itself, the audience over-indexes on AutoScout24 (2.92×), ADAC (3.79×), Bild (2.16×), and Germany (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.