Auto Bild Audience in Germany
A data profile of the people who buy, follow and care about Auto Bild in Germany — modelled from more than twelve digital signal sources. Auto Bild has an estimated audience of 1,426,601 people in Germany.
The average Auto Bild fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include AutoScout24, ADAC, Bild, with strongest over-indexing on AutoScout24 (2.92× the country average).
Demographically, the Auto Bild audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Auto Bild fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
At a glance
The key figures that characterise the Auto Bild profile in Germany.
Search interest · 12-month trend
Audience demographics of Auto Bild
31.4% are female, 68.6% are male, average age 38.2.
Gender split
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 38.2 |
| Estimated audience size | 1,426,601 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Auto Bild audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 76.9% |
| Austria | 6.7% |
| Switzerland | 4.0% |
Geography
Where the Auto Bild audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~30K | 1.65× | |
| 02 | Thüringen | ~40K | 1.22× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.14× | |
| 04 | Rheinland-Pfalz | ~80K | 1.12× | |
| 05 | Bayern | ~200K | 1.11× | |
| 06 | Baden-Württemberg | ~200K | 1.10× | |
| 07 | Hessen | ~100K | 1.05× | |
| 08 | Niedersachsen | ~100K | 0.96× | |
| 09 | Schleswig-Holstein | ~50K | 0.95× | |
| 10 | Sachsen | ~60K | 0.92× | |
| 11 | Brandenburg | ~40K | 0.92× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.92× | |
| 13 | Sachsen-Anhalt | ~30K | 0.91× | |
| 14 | Hamburg | ~20K | 0.79× | |
| 15 | Bremen | ~8K | 0.69× | |
| 16 | Berlin | ~40K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Auto Bild audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto, Motor und Sport | Cars & Mobility | 9.22× | ||
| 02 | Autozeitung | Cars & Mobility | 7.42× | ||
| 03 | Turbocharger | Cars & Mobility | 4.22× | ||
| 04 | ADAC | Cars & Mobility | 3.79× | ||
| 05 | Carcare | Cars & Mobility | 3.67× | ||
| 06 | Aral AG | Cars & Mobility | 3.57× | ||
| 07 | Petrol engine | Cars & Mobility | 3.54× | ||
| 08 | Sport Bild | Sports | 3.38× | ||
| 09 | Pleiteticker | News | 3.10× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.92× | ||
| 11 | FOCUS Online | News | 2.80× | ||
| 12 | FRITZ!Box | Technology & Electronics | 2.52× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.49× | ||
| 14 | Bild | News | 2.16× | ||
| 15 | Commerzbank | Business & Career | 2.02× | ||
| 16 | Culture | Literature | 1.97× | ||
| 17 | Social media | Business & Career | 1.88× | ||
| 18 | Current events | Arts & Culture | 1.85× | ||
| 19 | Germany | Travel & Leisure | 1.69× | ||
| 20 | Europe | Travel & Leisure | 1.60× |
Personality of the Auto Bild audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.82× | |
| Need for Security | CONSERVATISM | 1.70× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.84× | |
| Mindfulness | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Auto Bild have in Germany?
Auto Bild has an estimated audience of 1,426,601 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auto Bild fans?
31.4% of Auto Bild fans are female, 68.6% are male, with an average age of 38.2 years.
Which brands do Auto Bild fans like most?
Auto Bild fans show strongest brand affinity for AutoScout24 (2.92×), ADAC (3.79×), and Bild (2.16×) over the country average.
Where do Auto Bild fans live in Germany?
Auto Bild fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Auto Bild fans also like?
Beyond Auto Bild itself, the audience over-indexes on ADAC (3.79×), Bild (2.16×), Germany (1.69×), and Aral AG (3.57×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auto Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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