Rascasse Audience Intelligence

FOCUS Online Audience in Germany

A data profile of the people who buy, follow and care about FOCUS Online in Germany — modelled from more than twelve digital signal sources. FOCUS Online has an estimated audience of 10,512,560 people in Germany.

#1among News in Germany#18among Website / Newspaper / Magazine in Germany#3in News

The average FOCUS Online fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trend analysis, Tagesschau, Wetter.com, with strongest over-indexing on Trend analysis (2.95× the country average).

Demographically, the FOCUS Online audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FOCUS Online fan in Germany is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Trend analysis.

Category: News · Type: Website / Newspaper / Magazine · Subtype: News

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FOCUS Online profile in Germany.

Audience size
10.5M
in Germany
Gender
55.4%♀
44.6% male
Age
40.5
average years
Country rank
#290
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FOCUS Online

55.4% are female, 44.6% are male, average age 40.5.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for FOCUS Online audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age40.5
Estimated audience size10,512,560
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the FOCUS Online audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

88.2%

of the worldwide FOCUS Online audience comes from Germany.

Worldwide audience distribution share by country for FOCUS Online
CountryShare
Germany88.2%
Austria2.4%
Switzerland1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FOCUS Online audience in Germany is strongest.

Fig. 05

Top regions by affinity

FOCUS Online fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~700K1.36×
02Bayern~2M1.16×
03Baden-Württemberg~1.5M1.16×
04Brandenburg~400K1.16×
05Thüringen~300K1.11×
06Mecklenburg-Vorpommern~200K1.08×
07Rheinland-Pfalz~600K1.06×
08Saarland~100K1.05×
09Sachsen-Anhalt~300K1.00×
10Nordrhein-Westfalen~2M0.98×
11Hessen~800K0.97×
12Niedersachsen~900K0.93×
13Schleswig-Holstein~300K0.91×
14Bremen~60K0.72×
15Hamburg~200K0.70×
16Berlin~300K0.68×
Fig. 06

Affinity by region

Affinity by region — FOCUS Online, Germany
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FOCUS Online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FOCUS Online audience
#·InterestCategoryAffinity×
01Trend analysisBusiness & Career2.95×
02DER AKTIONÄRBusiness & Career2.64×
03Financial accountingBusiness & Career2.27×
04Computer BildTechnology & Electronics2.18×
05Viktor OrbánPolitics & Society2.16×
06Felix BaumgartnerSports1.93×
07GMX MailInternet & Social Media1.92×
08Wetter.comHome & Garden1.86×
09Sahra WagenknechtPolitics & Society1.84×
10Risk managementBusiness & Career1.78×
11Social groupBusiness & Career1.70×
12RTL aktuellMovies & TV1.59×
13TagesschauMovies & TV1.58×
14DocumentBusiness & Career1.56×
15ScreenplayArts & Culture1.55×
16Human behaviorKids & Family1.54×
17PriceShopping1.53×
18DresdenTravel & Leisure1.50×
19WatercraftHome & Garden1.50×
20GEO (magazine)Travel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FOCUS Online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FOCUS Online audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.16×
PatriotismCONSERVATISM1.10×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FOCUS Online audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Urban LifestyleOPEN0.74×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FOCUS Online have in Germany?

FOCUS Online has an estimated audience of 10,512,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FOCUS Online fans?

55.4% of FOCUS Online fans are female, 44.6% are male, with an average age of 40.5 years.

03

Which brands do FOCUS Online fans like most?

FOCUS Online fans show strongest brand affinity for Trend analysis (2.95×), Tagesschau (1.58×), and Wetter.com (1.86×) over the country average.

04

Where do FOCUS Online fans live in Germany?

FOCUS Online fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do FOCUS Online fans also like?

Beyond FOCUS Online itself, the audience over-indexes on Tagesschau (1.58×), Wetter.com (1.86×), GMX Mail (1.92×), and Price (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See FOCUS Online audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FOCUS Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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