FOCUS Online Audience in Germany
FOCUS Online has an estimated audience of 10,512,560 people in Germany. 55.4% are female, 44.6% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trend analysis, Tagesschau, Wetter.com, GMX Mail, Price.
The average FOCUS Online fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trend analysis, Tagesschau, Wetter.com, with strongest over-indexing on Trend analysis (2.95× the country average). Demographically, the FOCUS Online audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: News
Demographics of FOCUS Online fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.5 |
| Estimated audience size | 10,512,560 |
Audience persona
The typical FOCUS Online fan in Germany is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Trend analysis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,345,423 | 1.02× |
| Bayern | 1,992,425 | 1.18× |
| Baden-Württemberg | 1,684,536 | 1.17× |
| Niedersachsen | 955,502 | 0.94× |
| Hessen | 793,244 | 0.99× |
| Sachsen | 698,868 | 1.36× |
| Rheinland-Pfalz | 549,469 | 1.04× |
| Brandenburg | 382,044 | 1.17× |
| Berlin | 347,010 | 0.74× |
| Schleswig-Holstein | 341,030 | 0.9× |
| Thüringen | 289,505 | 1.08× |
| Sachsen-Anhalt | 265,176 | 0.97× |
| Mecklenburg-Vorpommern | 209,941 | 1.05× |
| Hamburg | 174,755 | 0.74× |
| Saarland | 124,506 | 0.96× |
| Bremen | 61,892 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trend analysis | 2.95× | Business & Career |
| Tagesschau | 1.58× | Movies & TV |
| Wetter.com | 1.86× | Home & Garden |
| GMX Mail | 1.92× | Internet & Social Media |
| Price | 1.53× | Shopping |
| Felix Baumgartner | 1.93× | Sports |
| Financial accounting | 2.27× | Business & Career |
| Social group | 1.7× | Business & Career |
| Human behavior | 1.54× | Kids & Family |
| Risk management | 1.78× | Business & Career |
| Dresden | 1.5× | Travel & Leisure |
| Sahra Wagenknecht | 1.84× | Politics & Society |
| Screenplay | 1.55× | Arts & Culture |
| Document | 1.56× | Business & Career |
| Watercraft | 1.5× | Home & Garden |
| DER AKTIONÄR | 2.64× | Business & Career |
| RTL aktuell | 1.59× | Movies & TV |
| GEO (magazine) | 1.5× | Travel & Leisure |
| Computer Bild | 2.18× | Technology & Electronics |
| Social status | 2.3× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.27 |
| Community Orientation | OPEN | 1.06 |
| Patriotism | CONSERVATISM | 1.04 |
| Family Orientation | CONSERVATISM | 0.97 |
| LGBTQ+ Identity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.3% |
| Austria | 2.4% |
| Switzerland | 1.0% |
See FOCUS Online audiences in other countries
More News audiences in Germany
- Spiegel Online (19,266,000)
- RTL aktuell (2,193,526)
- NDR.de (723,030)
- Report (Italian news television show) (557,580)
- meinestadt.de (367,204)
Frequently asked questions
How many fans does FOCUS Online have in Germany?
FOCUS Online has an estimated audience of 10,512,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FOCUS Online fans?
55.4% of FOCUS Online fans are female, 44.6% are male, with an average age of 40.5 years.
Which brands do FOCUS Online fans like most?
FOCUS Online fans show strongest brand affinity for Trend analysis (2.95×), Tagesschau (1.58×), and Wetter.com (1.86×) over the country average.
Where do FOCUS Online fans live in Germany?
FOCUS Online fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,345,423), Bayern (reach 1,992,425), and Baden-Württemberg (reach 1,684,536). These three regions account for the largest share of the active audience.
What other brands do FOCUS Online fans also like?
Beyond FOCUS Online itself, the audience over-indexes on Tagesschau (1.58×), Wetter.com (1.86×), GMX Mail (1.92×), and Price (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FOCUS Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.