Social group Audience in Germany
Social group has an estimated audience of 3,172,339 people in Germany. 47.0% are female, 53.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Kyokushin, Israel, Mae Hong Son Province, Progressive rock, KLIX (AM).
The average Social group fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Kyokushin, Israel, Mae Hong Son Province, with strongest over-indexing on Kyokushin (18.05× the country average). Demographically, the Social group audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Social group fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.6 |
| Estimated audience size | 3,172,339 |
Audience persona
The typical Social group fan in Germany is balanced, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Kyokushin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 600,686 | 0.87× |
| Baden-Württemberg | 483,548 | 1.12× |
| Bayern | 357,079 | 0.7× |
| Niedersachsen | 285,378 | 0.93× |
| Sachsen | 200,979 | 1.29× |
| Hessen | 191,072 | 0.79× |
| Berlin | 152,324 | 1.07× |
| Brandenburg | 116,966 | 1.19× |
| Thüringen | 107,342 | 1.33× |
| Rheinland-Pfalz | 106,738 | 0.67× |
| Sachsen-Anhalt | 104,250 | 1.27× |
| Schleswig-Holstein | 95,913 | 0.84× |
| Mecklenburg-Vorpommern | 62,734 | 1.04× |
| Saarland | 43,175 | 1.11× |
| Hamburg | 41,419 | 0.58× |
| Bremen | 32,954 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kyokushin | 18.05× | Sports |
| Israel | 2.5× | Travel & Leisure |
| Mae Hong Son Province | 17.05× | Travel & Leisure |
| Progressive rock | 1.57× | Music & Radio |
| KLIX (AM) | 2.2× | Music & Radio |
| Este, Veneto | 1.93× | Travel & Leisure |
| Medieval fantasy | 8.49× | Literature |
| Home Delivery | 1.9× | Food & Beverages |
| Icon (magazine) | 1.65× | Arts & Culture |
| Scratching post | 3.72× | Pets & Animals |
| Esra Erol | 3.53× | Movies & TV |
| The Journey (1959 film) | 9.09× | Movies & TV |
| ICF International | 18.05× | Business & Career |
| Vaani Kapoor | 15.9× | Movies & TV |
| Kodi (software) | 1.67× | Technology & Electronics |
| The Hooters | 4.91× | Music & Radio |
| Volvo V60 | 2.5× | Cars & Mobility |
| Kamado | 16.11× | Home & Garden |
| Manor | 3.67× | Shopping |
| Jared | 14.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.39 |
| Indulgence | JOY | 1.39 |
| Tradition | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Spirituality | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
See Social group audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social group have in Germany?
Social group has an estimated audience of 3,172,339 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Social group fans?
47.0% of Social group fans are female, 53.0% are male, with an average age of 38.6 years.
Which brands do Social group fans like most?
Social group fans show strongest brand affinity for Kyokushin (18.05×), Israel (2.5×), and Mae Hong Son Province (17.05×) over the country average.
Where do Social group fans live in Germany?
Social group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 600,686), Baden-Württemberg (reach 483,548), and Bayern (reach 357,079). These three regions account for the largest share of the active audience.
What other brands do Social group fans also like?
Beyond Social group itself, the audience over-indexes on Israel (2.5×), Mae Hong Son Province (17.05×), Progressive rock (1.57×), and KLIX (AM) (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.