Rascasse Audience Intelligence

Social group Audience in Germany

A data profile of the people who buy, follow and care about Social group in Germany — modelled from more than twelve digital signal sources. Social group has an estimated audience of 3,172,339 people in Germany.

#1208among Topic in Germany#204in Business & Career

The average Social group fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Sam Neill, Tagesschau, Beck, with strongest over-indexing on Sam Neill (18.01× the country average).

Demographically, the Social group audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social group fan in Germany is balanced, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Sam Neill.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social group profile in Germany.

Audience size
3.2M
in Germany
Gender
47.0%♀
53.0% male
Age
38.6
average years
Country rank
#1970
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social group fans

47.0% are female, 53.0% are male, average age 38.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Social group audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age38.6
Estimated audience size3,172,339
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Social group audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Social group audience comes from Germany.

Worldwide audience distribution share by country for Social group
CountryShare
United States26.8%
Italy5.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social group audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social group fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.23×
02Sachsen~200K1.17×
03Thüringen~90K1.15×
04Saarland~40K1.12×
05Sachsen-Anhalt~90K1.10×
06Brandenburg~100K1.08×
07Mecklenburg-Vorpommern~70K1.08×
08Baden-Württemberg~400K1.01×
09Berlin~100K0.99×
10Schleswig-Holstein~100K0.92×
11Niedersachsen~300K0.90×
12Rheinland-Pfalz~100K0.86×
13Hamburg~60K0.85×
14Nordrhein-Westfalen~600K0.83×
15Hessen~200K0.82×
16Bayern~400K0.72×
Fig. 06

Affinity by region

Affinity by region — Social group, Germany
0.72×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social group audience
#·InterestCategoryAffinity×
01Patti SmithMusic & Radio18.05×
02Neil Patrick HarrisMovies & TV18.05×
03Elfen LiedLiterature18.05×
04Sam NeillMovies & TV18.01×
05Daytona International SpeedwaySports16.58×
06James FrancoMovies & TV12.66×
07Hilary SwankMovies & TV11.23×
08BeckMusic & Radio10.95×
09Kate BushMusic & Radio8.73×
10Italo discoMusic & Radio6.22×
11Political scienceBusiness & Career4.19×
12Real propertyHome & Garden3.19×
13TagesschauMovies & TV3.14×
14SatireLiterature3.11×
15Western UnionBusiness & Career2.81×
16FocusNews2.44×
17TransfermarktSports2.39×
18PoliticsPolitics & Society1.93×
19Netto Marken-DiscountShopping1.76×
20Müller (company)Food & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social group audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.87×
Need for SecurityCONSERVATISM1.51×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social group audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.73×
CreativityOPEN0.75×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social group have in Germany?

Social group has an estimated audience of 3,172,339 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Social group fans?

47.0% of Social group fans are female, 53.0% are male, with an average age of 38.6 years.

03

Which brands do Social group fans like most?

Social group fans show strongest brand affinity for Sam Neill (18.01×), Tagesschau (3.14×), and Beck (10.95×) over the country average.

04

Where do Social group fans live in Germany?

Social group fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Social group fans also like?

Beyond Social group itself, the audience over-indexes on Tagesschau (3.14×), Beck (10.95×), Patti Smith (18.05×), and James Franco (12.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Social group audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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