A data profile of the people who buy, follow and care about Social group in Brazil — modelled from more than twelve digital signal sources. Social group has an estimated audience of 4,612,928 people in Brazil.
Social group has an estimated audience of 4,612,928 people in Brazil. 53.8% are female, 46.2% are male, average age 36.6. Top brand affinities: Seleção Brasileira, Instagram, Borussia Dortmund, Rock music, Country music.
Top brand affinities include Seleção Brasileira, Instagram, Borussia Dortmund, with strongest over-indexing on Seleção Brasileira (1.71× the country average).
Demographically, the Social group audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Social group fan in Brazil is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Social group profile in Brazil.
53.8% are female, 46.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 36.6 |
| Estimated audience size | 4,612,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Social group audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 4.47× | ||
| 02 | Toy Story (franchise) | Movies & TV | 4.47× | ||
| 03 | Thiago Silva | Sports | 4.47× | ||
| 04 | Elizabeth Olsen | Movies & TV | 4.47× | ||
| 05 | Germany | Travel & Leisure | 4.14× | ||
| 06 | Rick and Morty | Movies & TV | 3.70× | ||
| 07 | Spanish language | Politics & Society | 2.30× | ||
| 08 | BTS | Music & Radio | 1.81× | ||
| 09 | Public transport | Cars & Mobility | 1.81× | ||
| 10 | Dafiti | Fashion & Accessoires | 1.80× | ||
| 11 | Michael Jackson | Music & Radio | 1.72× | ||
| 12 | Seleção Brasileira | Sports | 1.71× | ||
| 13 | Rock music | Music & Radio | 1.62× | ||
| 14 | Pop music | Music & Radio | 1.60× | ||
| 15 | MSN | News | 1.60× | ||
| 16 | Hip hop music | Music & Radio | 1.56× | ||
| 17 | Esporte Clube Bahia | Sports | 1.53× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Country music | Music & Radio | 1.52× | ||
| 20 | Soul music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.62× | |
| Tradition | CONSERVATISM | 1.49× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.