A data profile of the people who buy, follow and care about Social group in Italy — modelled from more than twelve digital signal sources. Social group has an estimated audience of 6,397,348 people in Italy.
Social group has an estimated audience of 6,397,348 people in Italy. 48.7% are female, 51.3% are male, average age 42.3. Top brand affinities: Wikipedia, Singer-songwriter, Satire, WhatsApp, Genetics.
Top brand affinities include Wikipedia, Singer-songwriter, Satire, with strongest over-indexing on Wikipedia (4.9× the country average).
Demographically, the Social group audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Social group fan in Italy is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Social group profile in Italy.
48.7% are female, 51.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.3 |
| Estimated audience size | 6,397,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Social group audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andrea Bocelli | Music & Radio | 5.02× | ||
| 02 | Wikipedia | Internet & Social Media | 4.90× | ||
| 03 | New Testament | Politics & Society | 4.25× | ||
| 04 | Improvisation | Music & Radio | 4.14× | ||
| 05 | Satire | Literature | 3.50× | ||
| 06 | Master of Business Administration | Business & Career | 2.74× | ||
| 07 | General practitioner | Health | 2.60× | ||
| 08 | Political science | Business & Career | 2.56× | ||
| 09 | Doctor of Medicine | Business & Career | 2.54× | ||
| 10 | Mediaset | Technology & Electronics | 2.13× | ||
| 11 | Singer-songwriter | Music & Radio | 2.10× | ||
| 12 | Genetics | Kids & Family | 2.09× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.88× | ||
| 14 | Volunteering | Politics & Society | 1.84× | ||
| 15 | Serie B | Sports | 1.71× | ||
| 16 | Milk | Food & Beverages | 1.66× | ||
| 17 | Financial services | Business & Career | 1.62× | ||
| 18 | Musical theatre | Movies & TV | 1.61× | ||
| 19 | Nonprofit organization | Politics & Society | 1.59× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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