A data profile of the people who buy, follow and care about Social group in Spain — modelled from more than twelve digital signal sources. Social group has an estimated audience of 2,931,157 people in Spain.
Social group has an estimated audience of 2,931,157 people in Spain. 55.2% are female, 44.8% are male, average age 43.4. Top brand affinities: IBEX 35, Caixabank, Volunteering, Satire, Political science.
Top brand affinities include IBEX 35, Caixabank, Volunteering, with strongest over-indexing on IBEX 35 (2.53× the country average).
Demographically, the Social group audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Social group fan in Spain is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Social group profile in Spain.
55.2% are female, 44.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.4 |
| Estimated audience size | 2,931,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Social group audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colin Farrell | Movies & TV | 7.84× | ||
| 02 | Novo Nordisk | Health | 7.84× | ||
| 03 | New Testament | Politics & Society | 6.73× | ||
| 04 | Satire | Literature | 4.96× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 4.05× | ||
| 06 | Political science | Business & Career | 4.01× | ||
| 07 | Arturo Pérez-Reverte | Literature | 3.85× | ||
| 08 | Volunteering | Politics & Society | 3.43× | ||
| 09 | Risk management | Business & Career | 3.08× | ||
| 10 | IBEX 35 | Business & Career | 2.53× | ||
| 11 | Caixabank | Business & Career | 2.35× | ||
| 12 | Refrigerator | Home & Garden | 2.27× | ||
| 13 | Genetics | Kids & Family | 2.24× | ||
| 14 | Real property | Home & Garden | 2.13× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.80× | ||
| 16 | Nonprofit organization | Politics & Society | 1.78× | ||
| 17 | Julio Iglesias | Music & Radio | 1.73× | ||
| 18 | Aldi | Shopping | 1.63× | ||
| 19 | Bankinter | Business & Career | 1.60× | ||
| 20 | ABC | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Individualism | JOY | 1.58× | |
| Quality Awareness | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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