A data profile of the people who buy, follow and care about Social group in India — modelled from more than twelve digital signal sources. Social group has an estimated audience of 4,661,432 people in India.
Social group has an estimated audience of 4,661,432 people in India. 18.6% are female, 81.4% are male, average age 32.7. Top brand affinities: Videography, Real property, Jim Carrey, Roman Reigns, Zootopia.
Top brand affinities include Videography, Real property, Jim Carrey, with strongest over-indexing on Videography (2.64× the country average).
Demographically, the Social group audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Social group fan in India is more male, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Social group profile in India.
18.6% are female, 81.4% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 32.7 |
| Estimated audience size | 4,661,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Social group audience comes from India.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 5.54× | ||
| 02 | Edward Norton | Movies & TV | 5.54× | ||
| 03 | SEMrush | Internet & Social Media | 5.54× | ||
| 04 | Alibaba.com | Shopping | 5.00× | ||
| 05 | Zootopia | Movies & TV | 4.68× | ||
| 06 | Kristen Stewart | Movies & TV | 4.55× | ||
| 07 | Brock Lesnar | Sports | 3.69× | ||
| 08 | Roman Reigns | Sports | 3.46× | ||
| 09 | WrestleMania | Sports | 3.38× | ||
| 10 | Emma Stone | Movies & TV | 2.91× | ||
| 11 | Las Vegas | Travel & Leisure | 2.84× | ||
| 12 | Real property | Home & Garden | 2.74× | ||
| 13 | Videography | Internet & Social Media | 2.64× | ||
| 14 | Google Analytics | Internet & Social Media | 2.58× | ||
| 15 | Chess.com | Sports | 2.32× | ||
| 16 | Mount Everest | Travel & Leisure | 2.01× | ||
| 17 | Tom Cruise | Movies & TV | 1.79× | ||
| 18 | OnePlus | Technology & Electronics | 1.71× | ||
| 19 | Rice | Food & Beverages | 1.69× | ||
| 20 | Seafood | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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