Social group Audience in Mexico
Social group has an estimated audience of 4,750,970 people in Mexico. 47.7% are female, 52.3% are male, average age 30.1. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (422.39× the country average). Demographically, the Social group audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Social group fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 30.1 |
| Estimated audience size | 4,750,970 |
Audience persona
The typical Social group fan in Mexico is balanced, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Social group fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 422.39× | Travel & Leisure |
| Shopping and fashion | 195.26× | Shopping |
| Game consoles | 142.11× | Technology & Electronics |
| Catholic Church | 116.7× | Politics & Society |
| Sarcasm | 76.26× | Politics & Society |
| Travel agency | 78.57× | Travel & Leisure |
| Mobile game | 61.4× | Games |
| Banana | 64.7× | Food & Beverages |
| Broadcasting of sports events | 84.34× | Movies & TV |
| El País | 60.08× | News |
| Valentine's Day | 100.26× | Kids & Family |
| Dentistry | 49.68× | Business & Career |
| Exfoliation (cosmetology) | 91.44× | Beauty & Wellness |
| Daily Horoscope | 521.41× | Internet & Social Media |
| Freeware | 31.2× | Technology & Electronics |
| Sexology | 35.82× | Kids & Family |
| Papaya | 35.82× | Food & Beverages |
| Machu Picchu | 36.97× | Travel & Leisure |
| Multi-level marketing | 38.13× | Business & Career |
| Orange (fruit) | 42.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.21 |
| Travelling | THRILL | 20.42 |
| Urban Lifestyle | OPEN | 5.01 |
| Risk Appetite | THRILL | 2.37 |
| Mindfulness | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
See Social group audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.