A data profile of the people who buy, follow and care about Social group in Mexico — modelled from more than twelve digital signal sources. Social group has an estimated audience of 4,750,970 people in Mexico.
Social group has an estimated audience of 4,750,970 people in Mexico. 47.7% are female, 52.3% are male, average age 30.1. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (422.39× the country average).
Demographically, the Social group audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Social group fan in Mexico is balanced, around 30.1 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Social group profile in Mexico.
47.7% are female, 52.3% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 30.1 |
| Estimated audience size | 4,750,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Social group audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 521.41× | ||
| 02 | Costa Rica | Travel & Leisure | 422.39× | ||
| 03 | Shopping and fashion | Shopping | 195.26× | ||
| 04 | Game consoles | Technology & Electronics | 142.11× | ||
| 05 | Catholic Church | Politics & Society | 116.70× | ||
| 06 | Valentine's Day | Kids & Family | 100.26× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 91.44× | ||
| 08 | Broadcasting of sports events | Movies & TV | 84.34× | ||
| 09 | Travel agency | Travel & Leisure | 78.57× | ||
| 10 | Sarcasm | Politics & Society | 76.26× | ||
| 11 | Banana | Food & Beverages | 64.70× | ||
| 12 | Mobile game | Games | 61.40× | ||
| 13 | El País | News | 60.08× | ||
| 14 | Dentistry | Business & Career | 49.68× | ||
| 15 | Orange (fruit) | Food & Beverages | 42.75× | ||
| 16 | Multi-level marketing | Business & Career | 38.13× | ||
| 17 | Machu Picchu | Travel & Leisure | 36.97× | ||
| 18 | Sexology | Kids & Family | 35.82× | ||
| 19 | Papaya | Food & Beverages | 35.82× | ||
| 20 | Freeware | Technology & Electronics | 31.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.21× | |
| Travelling | THRILL | 20.42× | |
| Urban Lifestyle | OPEN | 5.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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