Rascasse Audience Intelligence

Social group Audience in France

A data profile of the people who buy, follow and care about Social group in France — modelled from more than twelve digital signal sources. Social group has an estimated audience of 2,778,496 people in France.

Social group has an estimated audience of 2,778,496 people in France. 45.7% are female, 54.3% are male, average age 38.5. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Kitchen garden, Dentistry.

Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (231.88× the country average).

Demographically, the Social group audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Patriotism.

The typical Social group fan in France is balanced, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social group profile in France.

Audience size
2.8M
in France
Gender
45.7%
54.3% male
Age
38.5
average years
Country rank
#1592
Topic in France
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social group fans

45.7% are female, 54.3% are male, average age 38.5.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Social group audience in France
MetricValue
Female45.7%
Male54.3%
Average age38.5
Estimated audience size2,778,496
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Social group audience in France
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4918%
50+20%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Social group audience comes from France.

Worldwide audience distribution share by country for Social group
CountryShare
United States26.8%
Italy5.6%
United Kingdom4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social group audience
#·InterestCategoryAffinity×
01Love & SexKids & Family231.88×
02SelfridgesShopping157.28×
03Broadcasting of sports eventsMovies & TV31.82×
04Christmas GiftKids & Family24.88×
05Zac EfronMovies & TV20.00×
06MyspaceInternet & Social Media20.00×
07Winx ClubMovies & TV20.00×
08Christmas treeKids & Family19.63×
09Google VoiceTechnology & Electronics18.72×
10DentistryBusiness & Career17.46×
11Kitchen gardenHome & Garden14.99×
12Zoom lensTechnology & Electronics14.74×
13New TestamentPolitics & Society12.28×
14Girl powerPolitics & Society11.06×
15Single-lens reflex cameraTechnology & Electronics9.82×
16Breast Cancer awarenessHealth9.38×
17HormoneHealth9.09×
18ImprovisationMusic & Radio8.62×
19Indeed.comBusiness & Career2.44×
20WhatsAppInternet & Social Media2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Social group audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.97×
PatriotismCONSERVATISM1.49×
SpiritualityBALANCE1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Social group audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Healthy LifestyleBALANCE0.77×
DIY MentalityTHRILL0.78×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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