A data profile of the people who buy, follow and care about Social group in France — modelled from more than twelve digital signal sources. Social group has an estimated audience of 2,778,496 people in France.
Social group has an estimated audience of 2,778,496 people in France. 45.7% are female, 54.3% are male, average age 38.5. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Kitchen garden, Dentistry.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (231.88× the country average).
Demographically, the Social group audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Social group fan in France is balanced, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Social group profile in France.
45.7% are female, 54.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 38.5 |
| Estimated audience size | 2,778,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Social group audience comes from France.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 231.88× | ||
| 02 | Selfridges | Shopping | 157.28× | ||
| 03 | Broadcasting of sports events | Movies & TV | 31.82× | ||
| 04 | Christmas Gift | Kids & Family | 24.88× | ||
| 05 | Zac Efron | Movies & TV | 20.00× | ||
| 06 | Myspace | Internet & Social Media | 20.00× | ||
| 07 | Winx Club | Movies & TV | 20.00× | ||
| 08 | Christmas tree | Kids & Family | 19.63× | ||
| 09 | Google Voice | Technology & Electronics | 18.72× | ||
| 10 | Dentistry | Business & Career | 17.46× | ||
| 11 | Kitchen garden | Home & Garden | 14.99× | ||
| 12 | Zoom lens | Technology & Electronics | 14.74× | ||
| 13 | New Testament | Politics & Society | 12.28× | ||
| 14 | Girl power | Politics & Society | 11.06× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 9.82× | ||
| 16 | Breast Cancer awareness | Health | 9.38× | ||
| 17 | Hormone | Health | 9.09× | ||
| 18 | Improvisation | Music & Radio | 8.62× | ||
| 19 | Indeed.com | Business & Career | 2.44× | ||
| 20 | Internet & Social Media | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.97× | |
| Patriotism | CONSERVATISM | 1.49× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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