Social group Audience in United States

Social group logo

Social group has an estimated audience of 30,910,678 people in United States. 54.6% are female, 45.4% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Israel, Jeep Wagoneer, Jesse Plemons, Goop.

The average Social group fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Israel, Jeep Wagoneer, with strongest over-indexing on Lulu 黃路梓茵 (3.76× the country average). Demographically, the Social group audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social group fans

Demographic split for Social group audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.6
Estimated audience size30,910,678

Audience persona

The typical Social group fan in United States is balanced, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Social group in United States
RegionReachAffinity
California4,335,9551.28×
Texas2,654,2271×
New York2,038,6301.18×
Florida1,951,3110.93×
Illinois1,287,1571.25×
Pennsylvania1,011,7990.97×
North Carolina940,9241.01×
Georgia939,3940.99×
Ohio906,4810.95×
New Jersey847,9761.08×
Michigan841,4211.04×
Massachusetts799,0951.31×
Virginia753,8131×
Maryland655,5791.23×
Washington638,7001.03×
Arizona578,2160.92×
Indiana548,9470.97×
Tennessee478,5890.77×
Missouri461,1790.93×
Wisconsin436,6650.94×
Colorado433,3130.89×
Minnesota428,0730.97×
Louisiana416,3291.04×
Alabama416,2430.96×
South Carolina346,1910.74×
Oklahoma331,4770.97×
Connecticut328,7171.06×
Oregon322,2720.91×
Kentucky289,1530.75×
Mississippi286,1501.12×
Iowa251,0840.99×
Kansas244,6451×
Arkansas223,3980.88×
Nevada217,6260.73×
Utah202,3240.73×
West Virginia157,4871.09×
New Mexico149,3850.96×
Hawaii126,2970.95×
Nebraska121,2910.78×
Idaho112,3780.72×
New Hampshire106,1700.87×
Maine96,7660.87×
Washington, District of Columbia92,0690.99×
Rhode Island91,1280.93×
Delaware86,7091.02×
Alaska85,7231.3×
North Dakota77,8021.23×
Montana74,7280.87×
South Dakota73,7601.03×
Vermont72,8241.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social group audience
BrandAffinityCategory
Lulu 黃路梓茵3.76×Movies & TV
Israel2.65×Travel & Leisure
Jeep Wagoneer3.76×Cars & Mobility
Jesse Plemons1.98×Movies & TV
Goop2.96×Internet & Social Media
Kendra Scott1.58×Fashion & Accessoires
Historic site2.19×Arts & Culture
Governor of Michigan3.76×Politics & Society
Wikia1.7×Internet & Social Media
Home staging2.6×Home & Garden
Urban horticulture1.68×Home & Garden
Cam Ward1.7×Sports
Wok2.85×Food & Beverages
Nebraska Cornhuskers football1.56×Sports
TeachHUB1.72×Business & Career
Fairy godmother3.17×Literature
Vocal harmony1.86×Music & Radio
Hipster3.46×Politics & Society
headspace3.36×Health
Mathcore2.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social group audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.21
ExtroversionTHRILL1.2
IndividualismJOY1.17
Need for SecurityCONSERVATISM1.16
Community OrientationOPEN1.14
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Social group
CountryShare
United States26.8%
Italy5.6%
United Kingdom4.2%

See Social group audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social group have in United States?

Social group has an estimated audience of 30,910,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Social group fans?

54.6% of Social group fans are female, 45.4% are male, with an average age of 40.6 years.

Which brands do Social group fans like most?

Social group fans show strongest brand affinity for Lulu 黃路梓茵 (3.76×), Israel (2.65×), and Jeep Wagoneer (3.76×) over the country average.

Where do Social group fans live in United States?

Social group fans in United States are most concentrated in California (reach 4,335,955), Texas (reach 2,654,227), and New York (reach 2,038,630). These three regions account for the largest share of the active audience.

What other brands do Social group fans also like?

Beyond Social group itself, the audience over-indexes on Israel (2.65×), Jeep Wagoneer (3.76×), Jesse Plemons (1.98×), and Goop (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.