Social group Audience in United States

Social group has an estimated audience of 30,910,678 people in United States. 54.6% are female, 45.4% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, MSN, CarGurus.

The average Social group fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.72× the country average). Demographically, the Social group audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social group fans

Demographic split for Social group audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.6
Estimated audience size30,910,678

Audience persona

The typical Social group fan in United States is balanced, around 40.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Social group in United States
RegionReachAffinity
California4,335,9551.28×
Texas2,654,2271×
New York2,038,6301.18×
Florida1,951,3110.93×
Illinois1,287,1571.25×
Pennsylvania1,011,7990.97×
North Carolina940,9241.01×
Georgia939,3940.99×
Ohio906,4810.95×
New Jersey847,9761.08×
Michigan841,4211.04×
Massachusetts799,0951.31×
Virginia753,8131×
Maryland655,5791.23×
Washington638,7001.03×
Arizona578,2160.92×
Indiana548,9470.97×
Tennessee478,5890.77×
Missouri461,1790.93×
Wisconsin436,6650.94×
Colorado433,3130.89×
Minnesota428,0730.97×
Louisiana416,3291.04×
Alabama416,2430.96×
South Carolina346,1910.74×
Oklahoma331,4770.97×
Connecticut328,7171.06×
Oregon322,2720.91×
Kentucky289,1530.75×
Mississippi286,1501.12×
Iowa251,0840.99×
Kansas244,6451×
Arkansas223,3980.88×
Nevada217,6260.73×
Utah202,3240.73×
West Virginia157,4871.09×
New Mexico149,3850.96×
Hawaii126,2970.95×
Nebraska121,2910.78×
Idaho112,3780.72×
New Hampshire106,1700.87×
Maine96,7660.87×
Washington, District of Columbia92,0690.99×
Rhode Island91,1280.93×
Delaware86,7091.02×
Alaska85,7231.3×
North Dakota77,8021.23×
Montana74,7280.87×
South Dakota73,7601.03×
Vermont72,8241.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social group audience
BrandAffinityCategory
Google Maps3.72×Internet & Social Media
Capital One3.76×Business & Career
Indeed.com3.76×Business & Career
MSN2.83×News
CarGurus3.76×Cars & Mobility
Google News3.75×News
Enterprise Rent-A-Car3.43×Cars & Mobility
Beetlejuice2.67×Movies & TV
Aaron Rodgers3.32×Sports
Drudge Report3.73×Sports
Diane Keaton3.08×Movies & TV
Circle K3.48×Shopping
AccuWeather3.12×Home & Garden
Real property2.59×Home & Garden
Planet Fitness1.89×Sports
Singer-songwriter1.89×Music & Radio
Staples (Canada)2.45×Business & Career
DeviantArt3.24×Internet & Social Media
Bruce Willis3.18×Movies & TV
Chuck Norris2.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social group audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.21
ExtroversionTHRILL1.2
IndividualismJOY1.17
Need for SecurityCONSERVATISM1.16
Community OrientationOPEN1.14
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Social group
CountryShare
United States26.8%
Italy5.6%
United Kingdom4.2%

See Social group audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social group have in United States?

Social group has an estimated audience of 30,910,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Social group fans?

54.6% of Social group fans are female, 45.4% are male, with an average age of 40.6 years.

Which brands do Social group fans like most?

Social group fans show strongest brand affinity for Google Maps (3.72×), Capital One (3.76×), and Indeed.com (3.76×) over the country average.

Where do Social group fans live in United States?

Social group fans in United States are most concentrated in California (reach 4,335,955), Texas (reach 2,654,227), and New York (reach 2,038,630). These three regions account for the largest share of the active audience.

What other brands do Social group fans also like?

Beyond Social group itself, the audience over-indexes on Capital One (3.76×), Indeed.com (3.76×), MSN (2.83×), and CarGurus (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.