Talk radio Audience in United States

Talk radio logo

Talk radio has an estimated audience of 25,329,161 people in United States. 49.6% are female, 50.4% are male, average age 44.2. Top regions: California, Florida, Texas. Top brand affinities: Fox News Channel, Rock music, X, American football, Friends.

The average Talk radio fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fox News Channel, Rock music, X, with strongest over-indexing on Fox News Channel (1.7× the country average). Demographically, the Talk radio audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Talk radio fans

Demographic split for Talk radio audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.2
Estimated audience size25,329,161

Audience persona

The typical Talk radio fan in United States is balanced, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Talk radio in United States
RegionReachAffinity
California2,165,7490.78×
Florida1,727,0021.01×
Texas1,577,3710.72×
New York1,229,9280.87×
Ohio1,033,4351.32×
Georgia965,3481.24×
North Carolina819,3821.08×
Pennsylvania795,0610.93×
Arizona679,6301.31×
Massachusetts677,1101.36×
Illinois650,5210.77×
Tennessee644,4181.27×
Michigan599,5270.91×
Washington581,7801.15×
Missouri559,0051.37×
Virginia555,5380.9×
South Carolina521,3241.37×
Minnesota517,0381.42×
New Jersey457,8980.71×
Indiana411,7400.89×
Wisconsin395,2041.04×
Oklahoma390,1031.39×
Alabama384,1451.09×
Colorado355,3840.89×
Kentucky353,7251.11×
Louisiana305,0280.93×
Oregon292,7691.01×
Maryland290,9200.67×
Kansas280,8311.41×
Utah206,0030.91×
Mississippi201,8030.97×
Arkansas192,7250.92×
Connecticut191,2540.75×
Nevada179,9320.73×
Iowa171,6500.82×
Idaho142,3061.12×
Nebraska141,1381.11×
West Virginia112,4530.95×
New Mexico103,6300.82×
Maine92,7291.02×
Montana86,9571.24×
New Hampshire85,7940.86×
Rhode Island76,2160.95×
Hawaii58,7850.54×
Alaska58,1881.07×
South Dakota53,6440.92×
Washington, District of Columbia53,5670.7×
Delaware47,4810.68×
Wyoming47,1691.26×
Vermont42,3710.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Talk radio audience
BrandAffinityCategory
Fox News Channel1.7×Movies & TV
Rock music1.62×Music & Radio
X1.58×Internet & Social Media
American football1.77×Sports
Friends1.76×Movies & TV
Pinterest1.78×Internet & Social Media
Rhythm and blues music1.78×Music & Radio
Heavy metal music1.92×Music & Radio
Comedy movies1.52×Movies & TV
NBC1.66×Movies & TV
Recipes1.56×Food & Beverages
Friendship1.79×Kids & Family
Religion1.72×Business & Career
NBA1.61×Sports
Country music1.79×Music & Radio
CBS1.91×Movies & TV
Basketball1.53×Sports
Magazines1.56×Literature
Humour1.58×Literature
Baseball1.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Talk radio audience
TraitClusterScore
Risk AppetiteTHRILL2.39
Luxury OrientationPREMIUM1.46
PatriotismCONSERVATISM1.41
IndividualismJOY1.23
Community OrientationOPEN1.2
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Talk radio
CountryShare
United States49.2%
United Kingdom5.3%
Canada3.5%

See Talk radio audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Talk radio have in United States?

Talk radio has an estimated audience of 25,329,161 people in United States, concentrated in California and Florida.

What is the gender split and age of Talk radio fans?

49.6% of Talk radio fans are female, 50.4% are male, with an average age of 44.2 years.

Which brands do Talk radio fans like most?

Talk radio fans show strongest brand affinity for Fox News Channel (1.7×), Rock music (1.62×), and X (1.58×) over the country average.

Where do Talk radio fans live in United States?

Talk radio fans in United States are most concentrated in California (reach 2,165,749), Florida (reach 1,727,002), and Texas (reach 1,577,371). These three regions account for the largest share of the active audience.

What other brands do Talk radio fans also like?

Beyond Talk radio itself, the audience over-indexes on Rock music (1.62×), X (1.58×), American football (1.77×), and Friends (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Talk radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.