Rascasse Audience Intelligence

Talk radio Audience in United States

A data profile of the people who buy, follow and care about Talk radio in United States — modelled from more than twelve digital signal sources. Talk radio has an estimated audience of 25,329,161 people in United States.

#821among Topic in United States#70in Music & Radio

The average Talk radio fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Donald Trump, Rock music, X, with strongest over-indexing on Donald Trump (1.7× the country average).

Demographically, the Talk radio audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Talk radio fan in United States is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Donald Trump.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Talk radio profile in United States.

Audience size
25.3M
in United States
Gender
49.6%♀
50.4% male
Age
44.2
average years
Country rank
#1210
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Talk radio fans

49.6% are female, 50.4% are male, average age 44.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Talk radio audience in United States
MetricValue
Female49.6%
Male50.4%
Average age44.2
Estimated audience size25,329,161
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Talk radio audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Talk radio audience comes from United States.

Worldwide audience distribution share by country for Talk radio
CountryShare
United States49.2%
United Kingdom5.3%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Talk radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Talk radio fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K1.29×
02Massachusetts~600K1.22×
03South Carolina~500K1.19×
04Tennessee~600K1.18×
05Missouri~500K1.17×
06Kansas~200K1.16×
07Arizona~600K1.13×
08Oklahoma~300K1.13×
09Ohio~900K1.12×
10Georgia~800K1.08×
11Mississippi~200K1.07×
12Alabama~400K1.06×
13Alaska~60K1.06×
14Montana~70K1.05×
15Vermont~50K1.04×
16Idaho~100K1.03×
17West Virginia~100K1.03×
18Maine~90K1.03×
19Florida~2M1.02×
20Kentucky~300K1.02×
21Rhode Island~80K1.02×
22Washington~500K1.01×
23Wisconsin~400K1.01×
24Nebraska~100K1.01×
25New Hampshire~100K1.01×
26South Dakota~60K1.01×
27North Dakota~50K1.01×
28North Carolina~800K0.99×
29Oregon~300K0.99×
30Arkansas~200K0.99×
31Louisiana~300K0.97×
32Pennsylvania~800K0.95×
33Delaware~70K0.95×
34Utah~200K0.94×
35New Mexico~100K0.94×
36Michigan~600K0.93×
37Iowa~200K0.93×
38Washington, District of Columbia~70K0.93×
39Indiana~400K0.92×
40Hawaii~100K0.91×
41Connecticut~200K0.90×
42Virginia~500K0.89×
43Colorado~400K0.89×
44Nevada~200K0.89×
45New York~1.5M0.88×
46Illinois~700K0.83×
47New Jersey~500K0.80×
48Maryland~300K0.80×
49California~2M0.77×
50Texas~1.5M0.77×
Fig. 06

Affinity by region

Affinity by region — Talk radio, United States
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Talk radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Talk radio audience
#·InterestCategoryAffinity×
01Michael JacksonMusic & Radio2.48×
02Heavy metal musicMusic & Radio1.92×
03CBSMovies & TV1.91×
04FriendshipKids & Family1.79×
05Country musicMusic & Radio1.79×
06PinterestInternet & Social Media1.78×
07Rhythm and blues musicMusic & Radio1.78×
08American footballSports1.77×
09ReligionBusiness & Career1.72×
10Donald TrumpPolitics & Society1.70×
11NBCMovies & TV1.66×
12BaseballSports1.66×
13Rock musicMusic & Radio1.62×
14NBASports1.61×
15XInternet & Social Media1.58×
16HumourLiterature1.58×
17RecipesFood & Beverages1.56×
18MagazinesLiterature1.56×
19BasketballSports1.53×
20Comedy moviesMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Talk radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Talk radio audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
DIY MentalityTHRILL1.49×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Talk radio audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Quality AwarenessPREMIUM0.91×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Talk radio have in United States?

Talk radio has an estimated audience of 25,329,161 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Talk radio fans?

49.6% of Talk radio fans are female, 50.4% are male, with an average age of 44.2 years.

03

Which brands do Talk radio fans like most?

Talk radio fans show strongest brand affinity for Donald Trump (1.7×), Rock music (1.62×), and X (1.58×) over the country average.

04

Where do Talk radio fans live in United States?

Talk radio fans in United States are most concentrated in California (reach ~2M), Florida (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Talk radio fans also like?

Beyond Talk radio itself, the audience over-indexes on Rock music (1.62×), X (1.58×), American football (1.77×), and Pinterest (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Talk radio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Talk radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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