Rascasse Audience Intelligence

Talk radio Audience in Germany

A data profile of the people who buy, follow and care about Talk radio in Germany — modelled from more than twelve digital signal sources. Talk radio has an estimated audience of 767,206 people in Germany.

#3686among Topic in Germany#858in Music & Radio

The average Talk radio fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SV Werder Bremen, Bundesliga, Sportschau, with strongest over-indexing on SV Werder Bremen (2.12× the country average).

Demographically, the Talk radio audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Talk radio fan in Germany is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Talk radio profile in Germany.

Audience size
767K
in Germany
Gender
45.7%♀
54.3% male
Age
37.4
average years
Country rank
#8186
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Talk radio fans

45.7% are female, 54.3% are male, average age 37.4.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Talk radio audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age37.4
Estimated audience size767,206
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Talk radio audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3922%
40-4920%
50+15%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Talk radio audience comes from Germany.

Worldwide audience distribution share by country for Talk radio
CountryShare
United States49.2%
United Kingdom5.3%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Talk radio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Talk radio fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.88×
02Hessen~70K1.23×
03Saarland~10K1.12×
04Berlin~40K1.11×
05Mecklenburg-Vorpommern~10K1.02×
06Thüringen~20K0.99×
07Sachsen-Anhalt~20K0.97×
08Rheinland-Pfalz~40K0.96×
09Schleswig-Holstein~30K0.93×
10Brandenburg~20K0.93×
11Hamburg~20K0.93×
12Sachsen~30K0.85×
13Baden-Württemberg~80K0.79×
14Niedersachsen~60K0.76×
15Bayern~90K0.73×
16Nordrhein-Westfalen~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Talk radio, Germany
0.69×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Talk radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Talk radio audience
#·InterestCategoryAffinity×
01Sirius XM RadioMusic & Radio20.42×
02Candace OwensLiterature8.61×
03AbujaTravel & Leisure6.58×
04Turkey huntingSports4.15×
05TV talkshowsMovies & TV3.41×
06Fishing reelSports3.26×
07Westdeutscher RundfunkMovies & TV2.49×
08RB LeipzigSports2.27×
09Borussia MönchengladbachSports2.20×
10SV Werder BremenSports2.12×
11VfB StuttgartSports2.06×
12EngineCars & Mobility2.02×
132. BundesligaSports1.95×
14SportschauSports1.93×
15ZDFMovies & TV1.92×
16Eintracht FrankfurtSports1.88×
17Helene FischerMusic & Radio1.83×
18BauhausShopping1.70×
19WikipediaInternet & Social Media1.58×
20BundesligaSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Talk radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Talk radio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
SpiritualityBALANCE1.54×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Talk radio audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Talk radio have in Germany?

Talk radio has an estimated audience of 767,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Talk radio fans?

45.7% of Talk radio fans are female, 54.3% are male, with an average age of 37.4 years.

03

Which brands do Talk radio fans like most?

Talk radio fans show strongest brand affinity for SV Werder Bremen (2.12×), Bundesliga (1.56×), and Sportschau (1.93×) over the country average.

04

Where do Talk radio fans live in Germany?

Talk radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Talk radio fans also like?

Beyond Talk radio itself, the audience over-indexes on Bundesliga (1.56×), Sportschau (1.93×), 2. Bundesliga (1.95×), and VfB Stuttgart (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Talk radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Talk radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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