Talk radio Audience in Germany
Talk radio has an estimated audience of 767,206 people in Germany. 45.7% are female, 54.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, Bundesliga, 2. Bundesliga, VfB Stuttgart, TV talkshows.
The average Talk radio fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, Bundesliga, 2. Bundesliga, with strongest over-indexing on SV Werder Bremen (2.12× the country average). Demographically, the Talk radio audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Talk radio fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 37.4 |
| Estimated audience size | 767,206 |
Audience persona
The typical Talk radio fan in Germany is balanced, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,324 | 0.6× |
| Bayern | 76,500 | 0.62× |
| Baden-Württemberg | 72,994 | 0.7× |
| Hessen | 55,782 | 0.95× |
| Berlin | 45,745 | 1.33× |
| Rheinland-Pfalz | 35,659 | 0.93× |
| Niedersachsen | 33,277 | 0.45× |
| Bremen | 24,873 | 3.79× |
| Schleswig-Holstein | 18,664 | 0.68× |
| Thüringen | 17,767 | 0.91× |
| Brandenburg | 15,993 | 0.67× |
| Sachsen-Anhalt | 15,875 | 0.8× |
| Sachsen | 15,514 | 0.41× |
| Mecklenburg-Vorpommern | 13,962 | 0.95× |
| Hamburg | 13,770 | 0.79× |
| Saarland | 13,276 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 2.12× | Sports |
| Bundesliga | 1.56× | Sports |
| 2. Bundesliga | 1.95× | Sports |
| VfB Stuttgart | 2.06× | Sports |
| TV talkshows | 3.41× | Movies & TV |
| Eintracht Frankfurt | 1.88× | Sports |
| Bauhaus | 1.7× | Shopping |
| Sportschau | 1.93× | Sports |
| Friends | 2.17× | Movies & TV |
| Sirius XM Radio | 20.42× | Music & Radio |
| ZDF | 1.92× | Movies & TV |
| Westdeutscher Rundfunk | 2.49× | Movies & TV |
| RB Leipzig | 2.27× | Sports |
| Fishing reel | 3.26× | Sports |
| Wikipedia | 1.58× | Internet & Social Media |
| Helene Fischer | 1.83× | Music & Radio |
| Abuja | 6.58× | Travel & Leisure |
| Engine | 2.02× | Cars & Mobility |
| Turkey hunting | 4.15× | Sports |
| La Liga | 2.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.7 |
| Sustainability | BALANCE | 1.58 |
| Spirituality | BALANCE | 1.51 |
| Patriotism | CONSERVATISM | 1.51 |
| Community Orientation | OPEN | 1.49 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.2% |
| United Kingdom | 5.3% |
| Canada | 3.5% |
See Talk radio audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Talk radio have in Germany?
Talk radio has an estimated audience of 767,206 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Talk radio fans?
45.7% of Talk radio fans are female, 54.3% are male, with an average age of 37.4 years.
Which brands do Talk radio fans like most?
Talk radio fans show strongest brand affinity for SV Werder Bremen (2.12×), Bundesliga (1.56×), and 2. Bundesliga (1.95×) over the country average.
Where do Talk radio fans live in Germany?
Talk radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,324), Bayern (reach 76,500), and Baden-Württemberg (reach 72,994). These three regions account for the largest share of the active audience.
What other brands do Talk radio fans also like?
Beyond Talk radio itself, the audience over-indexes on Bundesliga (1.56×), 2. Bundesliga (1.95×), VfB Stuttgart (2.06×), and TV talkshows (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Talk radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.