Rascasse Audience Intelligence

TV talkshows Audience in Germany

A data profile of the people who buy, follow and care about TV talkshows in Germany — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 4,233,810 people in Germany.

#842among Topic in Germany#99in Movies & TV

The average TV talkshows fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thomas Gottschalk, Food and drink, Diane Keaton, with strongest over-indexing on Thomas Gottschalk (4.84× the country average).

Demographically, the TV talkshows audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TV talkshows fan in Germany is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Thomas Gottschalk.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TV talkshows profile in Germany.

Audience size
4.2M
in Germany
Gender
58.3%♀
41.7% male
Age
40.5
average years
Country rank
#1364
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TV talkshows fans

58.3% are female, 41.7% are male, average age 40.5.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for TV talkshows audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age40.5
Estimated audience size4,233,810
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the TV talkshows audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

2.5%

of the worldwide TV talkshows audience comes from Germany.

Worldwide audience distribution share by country for TV talkshows
CountryShare
United States27.3%
United Kingdom4.4%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TV talkshows audience in Germany is strongest.

Fig. 05

Top regions by affinity

TV talkshows fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~70K1.34×
02Bremen~50K1.25×
03Mecklenburg-Vorpommern~90K1.14×
04Thüringen~100K1.10×
05Sachsen-Anhalt~100K1.09×
06Brandenburg~100K1.02×
07Hamburg~100K0.99×
08Schleswig-Holstein~100K0.97×
09Rheinland-Pfalz~200K0.94×
10Sachsen~200K0.93×
11Berlin~200K0.90×
12Niedersachsen~400K0.86×
13Hessen~300K0.86×
14Baden-Württemberg~500K0.84×
15Bayern~600K0.82×
16Nordrhein-Westfalen~700K0.76×
Fig. 06

Affinity by region

Affinity by region — TV talkshows, Germany
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TV talkshows audience
#·InterestCategoryAffinity×
01Tucker CarlsonMovies & TV10.35×
02NDR Talk ShowMovies & TV8.19×
03Jimmy KimmelMovies & TV5.45×
04buten un binnenMovies & TV4.86×
05Thomas GottschalkMovies & TV4.84×
06Natascha KampuschMovies & TV4.73×
07Diane KeatonMovies & TV4.45×
08Hart aber fairMovies & TV4.11×
09Günther JauchMovies & TV3.75×
10Iris BerbenMovies & TV3.17×
11Mario AdorfMovies & TV3.06×
12Young SheldonMovies & TV2.73×
13Christian UlmenMovies & TV2.45×
14Markus LanzMovies & TV2.43×
15Collien Ulmen-FernandesMovies & TV2.30×
16Der TagesspiegelNews2.06×
17ZDFMovies & TV1.81×
18Food and drinkFood & Beverages1.55×
19TagesschauMovies & TV1.55×
20WikipediaInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TV talkshows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TV talkshows audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Community OrientationOPEN1.33×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TV talkshows audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.90×
Luxury OrientationPREMIUM0.92×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TV talkshows have in Germany?

TV talkshows has an estimated audience of 4,233,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TV talkshows fans?

58.3% of TV talkshows fans are female, 41.7% are male, with an average age of 40.5 years.

03

Which brands do TV talkshows fans like most?

TV talkshows fans show strongest brand affinity for Thomas Gottschalk (4.84×), Food and drink (1.55×), and Diane Keaton (4.45×) over the country average.

04

Where do TV talkshows fans live in Germany?

TV talkshows fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do TV talkshows fans also like?

Beyond TV talkshows itself, the audience over-indexes on Food and drink (1.55×), Diane Keaton (4.45×), Günther Jauch (3.75×), and Tagesschau (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See TV talkshows audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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