TV talkshows Audience in Germany
TV talkshows has an estimated audience of 4,233,810 people in Germany. 58.3% are female, 41.7% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Thomas Gottschalk, Food and drink, Diane Keaton, Tagesschau, Iris Berben.
The average TV talkshows fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Thomas Gottschalk, Food and drink, Diane Keaton, with strongest over-indexing on Thomas Gottschalk (4.84× the country average). Demographically, the TV talkshows audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of TV talkshows fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.5 |
| Estimated audience size | 4,233,810 |
Audience persona
The typical TV talkshows fan in Germany is more female, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thomas Gottschalk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 300,297 | 0.32× |
| Bayern | 187,059 | 0.27× |
| Niedersachsen | 171,860 | 0.42× |
| Baden-Württemberg | 165,916 | 0.29× |
| Thüringen | 162,649 | 1.51× |
| Sachsen-Anhalt | 157,964 | 1.44× |
| Rheinland-Pfalz | 151,127 | 0.71× |
| Brandenburg | 146,408 | 1.11× |
| Mecklenburg-Vorpommern | 138,930 | 1.72× |
| Saarland | 138,110 | 2.66× |
| Schleswig-Holstein | 133,774 | 0.88× |
| Sachsen | 131,502 | 0.63× |
| Bremen | 119,577 | 3.3× |
| Hessen | 119,486 | 0.37× |
| Berlin | 103,463 | 0.55× |
| Hamburg | 94,496 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomas Gottschalk | 4.84× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Diane Keaton | 4.45× | Movies & TV |
| Tagesschau | 1.55× | Movies & TV |
| Iris Berben | 3.17× | Movies & TV |
| Markus Lanz | 2.43× | Movies & TV |
| ZDF | 1.81× | Movies & TV |
| Gala | 1.54× | News |
| Wikipedia | 1.55× | Internet & Social Media |
| Christian Ulmen | 2.45× | Movies & TV |
| Young Sheldon | 2.73× | Movies & TV |
| Collien Ulmen-Fernandes | 2.3× | Movies & TV |
| Natascha Kampusch | 4.73× | Movies & TV |
| Tucker Carlson | 10.35× | Movies & TV |
| buten un binnen | 4.86× | Movies & TV |
| Der Tagesspiegel | 2.06× | News |
| Let's Dance (German TV series) | 1.79× | Movies & TV |
| Jimmy Kimmel | 5.45× | Movies & TV |
| Godzilla | 2.08× | Movies & TV |
| Roland Kaiser | 1.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.17 |
| Sustainability | BALANCE | 1.15 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.13 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
See TV talkshows audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does TV talkshows have in Germany?
TV talkshows has an estimated audience of 4,233,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TV talkshows fans?
58.3% of TV talkshows fans are female, 41.7% are male, with an average age of 40.5 years.
Which brands do TV talkshows fans like most?
TV talkshows fans show strongest brand affinity for Thomas Gottschalk (4.84×), Food and drink (1.55×), and Diane Keaton (4.45×) over the country average.
Where do TV talkshows fans live in Germany?
TV talkshows fans in Germany are most concentrated in Nordrhein-Westfalen (reach 300,297), Bayern (reach 187,059), and Niedersachsen (reach 171,860). These three regions account for the largest share of the active audience.
What other brands do TV talkshows fans also like?
Beyond TV talkshows itself, the audience over-indexes on Food and drink (1.55×), Diane Keaton (4.45×), Tagesschau (1.55×), and Iris Berben (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.