A data profile of the people who buy, follow and care about TV talkshows in India — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 6,611,347 people in India.
The average TV talkshows fan in India is 30.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Casino games, Massively multiplayer online role-playing games, Browser games, with strongest over-indexing on Casino games (2.58× the country average).
Demographically, the TV talkshows audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical TV talkshows fan in India is more male, around 30.3 years old, with strong Need for Security tendencies and a notable affinity for Casino games.
The key figures that characterise the TV talkshows profile in India.
30.6% are female, 69.4% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 30.3 |
| Estimated audience size | 6,611,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide TV talkshows audience comes from India.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tripura | ~10K | 1.49× | |
| 02 | Himachal Pradesh | ~30K | 1.18× | |
| 03 | Chhattisgarh | ~50K | 1.11× | |
| 04 | Jharkhand | ~60K | 1.06× | |
| 05 | Assam | ~70K | 1.00× | |
| 06 | Punjab (region) | ~90K | 0.98× | |
| 07 | Andhra Pradesh | ~80K | 0.98× | |
| 08 | Odisha | ~70K | 0.98× | |
| 09 | Haryana | ~80K | 0.96× | |
| 10 | Madhya Pradesh | ~100K | 0.95× | |
| 11 | Gujarat | ~200K | 0.94× | |
| 12 | Rajasthan | ~100K | 0.94× | |
| 13 | Bihar | ~100K | 0.94× | |
| 14 | Kerala | ~90K | 0.94× | |
| 15 | Telangana | ~90K | 0.94× | |
| 16 | West Bengal | ~200K | 0.93× | |
| 17 | Tamil Nadu | ~100K | 0.93× | |
| 18 | Karnataka | ~200K | 0.92× | |
| 19 | Maharashtra | ~300K | 0.91× | |
| 20 | Uttar Pradesh | ~300K | 0.91× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Browser games | Games | 3.21× | ||
| 02 | Tabletop game | Games | 2.83× | ||
| 03 | Massively multiplayer online role-playing games | Games | 2.62× | ||
| 04 | Simulation games | Games | 2.61× | ||
| 05 | Casino games | Games | 2.58× | ||
| 06 | Strategy games | Games | 2.40× | ||
| 07 | Massively multiplayer online games | Games | 2.36× | ||
| 08 | Non-fiction books | Literature | 2.30× | ||
| 09 | Role-playing games | Games | 2.08× | ||
| 10 | Word games | Games | 2.04× | ||
| 11 | Board games | Games | 1.95× | ||
| 12 | Racing games | Games | 1.90× | ||
| 13 | Poker | Games | 1.89× | ||
| 14 | Action games | Games | 1.88× | ||
| 15 | Online poker | Games | 1.86× | ||
| 16 | TV game shows | Movies & TV | 1.81× | ||
| 17 | Sports games | Games | 1.80× | ||
| 18 | Musical theatre | Movies & TV | 1.71× | ||
| 19 | Puzzle video games | Games | 1.67× | ||
| 20 | Dance music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| DIY Mentality | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.70× |
TV talkshows has an estimated audience of 6,611,347 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.6% of TV talkshows fans are female, 69.4% are male, with an average age of 30.3 years.
TV talkshows fans show strongest brand affinity for Casino games (2.58×), Massively multiplayer online role-playing games (2.62×), and Browser games (3.21×) over the country average.
TV talkshows fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Massively multiplayer online role-playing games (2.62×), Browser games (3.21×), Massively multiplayer online games (2.36×), and Strategy games (2.4×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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