A data profile of the people who buy, follow and care about TV talkshows in Netherlands — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 1,639,635 people in Netherlands.
The average TV talkshows fan in Netherlands is 45.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TV-Gids, Jutta Leerdam, Marco Borsato, with strongest over-indexing on TV-Gids (1.53× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical TV talkshows fan in Netherlands is more female, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for TV-Gids.
The key figures that characterise the TV talkshows profile in Netherlands.
62.0% are female, 38.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.2 |
| Estimated audience size | 1,639,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide TV talkshows audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
Where the TV talkshows audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~60K | 1.04× | |
| 02 | Gelderland | ~200K | 1.02× | |
| 03 | Groningen | ~60K | 1.02× | |
| 04 | Utrecht | ~100K | 1.01× | |
| 05 | Overijssel | ~100K | 1.01× | |
| 06 | Flevoland | ~50K | 1.00× | |
| 07 | Zeeland | ~40K | 1.00× | |
| 08 | Limburg | ~100K | 0.99× | |
| 09 | Drenthe | ~50K | 0.99× | |
| 10 | North Brabant | ~300K | 0.98× | |
| 11 | North Holland | ~300K | 0.97× | |
| 12 | Zuid-Holland | ~400K | 0.96× |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Linda de Mol | Movies & TV | 3.57× | ||
| 02 | New York City | Travel & Leisure | 2.88× | ||
| 03 | Marco Borsato | Music & Radio | 2.26× | ||
| 04 | NPO 1 | Movies & TV | 2.11× | ||
| 05 | MS Mode | Fashion & Accessoires | 2.08× | ||
| 06 | Etos | Health | 1.92× | ||
| 07 | postcode loterij | Games | 1.90× | ||
| 08 | Libelle | Pets & Animals | 1.86× | ||
| 09 | Nederlands Elftal | Sports | 1.80× | ||
| 10 | Adventure | Travel & Leisure | 1.78× | ||
| 11 | C&A | Shopping | 1.77× | ||
| 12 | RTL Boulevard | Movies & TV | 1.75× | ||
| 13 | Online newspaper | News | 1.71× | ||
| 14 | HEMA | Shopping | 1.66× | ||
| 15 | Shownieuws | Movies & TV | 1.62× | ||
| 16 | Jutta Leerdam | Sports | 1.57× | ||
| 17 | Pathé | Music & Radio | 1.57× | ||
| 18 | TV-Gids | Movies & TV | 1.53× | ||
| 19 | Lidl | Shopping | 1.53× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Social Media Usage | JOY | 1.46× | |
| Price Sensitivity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Travelling | THRILL | 1.04× |
TV talkshows has an estimated audience of 1,639,635 people in Netherlands, concentrated in Zuid-Holland and North Holland.
62.0% of TV talkshows fans are female, 38.0% are male, with an average age of 45.2 years.
TV talkshows fans show strongest brand affinity for TV-Gids (1.53×), Jutta Leerdam (1.57×), and Marco Borsato (2.26×) over the country average.
TV talkshows fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond TV talkshows itself, the audience over-indexes on Jutta Leerdam (1.57×), Marco Borsato (2.26×), HEMA (1.66×), and postcode loterij (1.9×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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