A data profile of the people who buy, follow and care about New York City in Netherlands — modelled from more than twelve digital signal sources. New York City has an estimated audience of 1,779,121 people in Netherlands.
The average New York City fan in Netherlands is 42.2 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Apple TV, Video on demand, Language school, with strongest over-indexing on Apple TV (2.53× the country average).
Demographically, the New York City audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical New York City fan in Netherlands is balanced, around 42.2 years old, with strong Social Media Usage tendencies and a notable affinity for Apple TV.
The key figures that characterise the New York City profile in Netherlands.
53.9% are female, 46.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.2 |
| Estimated audience size | 1,779,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide New York City audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.28× | |
| 02 | Overijssel | ~200K | 1.22× | |
| 03 | Zuid-Holland | ~500K | 1.16× | |
| 04 | Gelderland | ~200K | 1.06× | |
| 05 | North Brabant | ~300K | 1.05× | |
| 06 | Limburg | ~100K | 1.01× | |
| 07 | Flevoland | ~50K | 0.99× | |
| 08 | Utrecht | ~100K | 0.98× | |
| 09 | Friesland | ~60K | 0.89× | |
| 10 | Zeeland | ~30K | 0.88× | |
| 11 | Groningen | ~50K | 0.87× | |
| 12 | Drenthe | ~50K | 0.86× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business English | Business & Career | 4.24× | ||
| 02 | Language school | Kids & Family | 4.05× | ||
| 03 | International education | Business & Career | 4.00× | ||
| 04 | Success (magazine) | Business & Career | 3.99× | ||
| 05 | Entrepreneur (magazine) | Business & Career | 3.50× | ||
| 06 | International school | Business & Career | 3.38× | ||
| 07 | Foreign language | Business & Career | 3.35× | ||
| 08 | Happy hour | Food & Beverages | 3.02× | ||
| 09 | Language education | Business & Career | 2.67× | ||
| 10 | International student | Business & Career | 2.62× | ||
| 11 | Apple TV | Movies & TV | 2.53× | ||
| 12 | Chromecast | Technology & Electronics | 2.45× | ||
| 13 | DeviantArt | Internet & Social Media | 1.84× | ||
| 14 | Freelancer | Business & Career | 1.80× | ||
| 15 | Los Angeles | Travel & Leisure | 1.80× | ||
| 16 | Fabric (club) | Music & Radio | 1.66× | ||
| 17 | Video on demand | Movies & TV | 1.61× | ||
| 18 | YouTube Music | Internet & Social Media | 1.56× | ||
| 19 | Trouw | News | 1.53× | ||
| 20 | Livemusic | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Indulgence | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Individualism | JOY | 0.83× | |
| Travelling | THRILL | 0.84× |
New York City has an estimated audience of 1,779,121 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.9% of New York City fans are female, 46.1% are male, with an average age of 42.2 years.
New York City fans show strongest brand affinity for Apple TV (2.53×), Video on demand (1.61×), and Language school (4.05×) over the country average.
New York City fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Video on demand (1.61×), Language school (4.05×), Freelancer (1.8×), and Livemusic (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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