A data profile of the people who buy, follow and care about Rotterdam in Netherlands — modelled from more than twelve digital signal sources. Rotterdam has an estimated audience of 4,250,684 people in Netherlands.
The average Rotterdam fan in Netherlands is 42.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.91× the country average).
Demographically, the Rotterdam audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Rotterdam fan in Netherlands is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Rotterdam profile in Netherlands.
55.3% are female, 44.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.3 |
| Estimated audience size | 4,250,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Rotterdam audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 44.8% |
| Germany | 5.7% |
| United States | 5.3% |
Where the Rotterdam audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~3M | 2.94× | |
| 02 | North Holland | ~1M | 1.38× | |
| 03 | North Brabant | ~700K | 1.11× | |
| 04 | Gelderland | ~500K | 0.84× | |
| 05 | Flevoland | ~80K | 0.72× | |
| 06 | Overijssel | ~200K | 0.71× | |
| 07 | Limburg | ~200K | 0.71× | |
| 08 | Friesland | ~90K | 0.56× | |
| 09 | Drenthe | ~70K | 0.56× | |
| 10 | Groningen | ~80K | 0.54× |
The strongest cross-interests of the Rotterdam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babypark | Shopping | 3.90× | ||
| 02 | Arsenal F.C. | Sports | 2.71× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.21× | ||
| 04 | Documentary movies | Movies & TV | 2.06× | ||
| 05 | Internet & Social Media | 1.93× | |||
| 06 | Jumbo (supermarket) | Shopping | 1.91× | ||
| 07 | Rabobank | Business & Career | 1.81× | ||
| 08 | TUI | Travel & Leisure | 1.81× | ||
| 09 | Hair products | Beauty & Wellness | 1.80× | ||
| 10 | Voetbal International | Sports | 1.80× | ||
| 11 | Lidl | Shopping | 1.79× | ||
| 12 | Hornbach | Shopping | 1.75× | ||
| 13 | Primark | Shopping | 1.75× | ||
| 14 | Albert Heijn | Shopping | 1.69× | ||
| 15 | Aldi | Shopping | 1.69× | ||
| 16 | Festival | Music & Radio | 1.68× | ||
| 17 | Voetbalprimeur | Sports | 1.55× | ||
| 18 | Current events | Arts & Culture | 1.54× | ||
| 19 | voetbalzone | Sports | 1.54× | ||
| 20 | AliExpress | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.30× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Individualism | JOY | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× |
Rotterdam has an estimated audience of 4,250,684 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.3% of Rotterdam fans are female, 44.7% are male, with an average age of 42.3 years.
Rotterdam fans show strongest brand affinity for Jumbo (supermarket) (1.91×), WhatsApp (1.93×), and Rabobank (1.81×) over the country average.
Rotterdam fans in Netherlands are most concentrated in Zuid-Holland (reach ~3M), North Holland (reach ~1M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Rotterdam itself, the audience over-indexes on WhatsApp (1.93×), Rabobank (1.81×), Lidl (1.79×), and Albert Heijn (1.69×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Rotterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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