A data profile of the people who buy, follow and care about Nice in Netherlands — modelled from more than twelve digital signal sources. Nice has an estimated audience of 2,953,599 people in Netherlands.
The average Nice fan in Netherlands is 41.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Cannes, Teletubbies, Greece, with strongest over-indexing on Cannes (46.61× the country average).
Demographically, the Nice audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nice fan in Netherlands is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Cannes.
The key figures that characterise the Nice profile in Netherlands.
56.8% are female, 43.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.4 |
| Estimated audience size | 2,953,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 28% |
Where the Nice audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.44× | |
| 02 | Overijssel | ~300K | 1.30× | |
| 03 | Zuid-Holland | ~900K | 1.29× | |
| 04 | North Brabant | ~600K | 1.18× | |
| 05 | Gelderland | ~400K | 1.12× | |
| 06 | Flevoland | ~80K | 1.02× | |
| 07 | Limburg | ~200K | 0.97× | |
| 08 | Friesland | ~100K | 0.93× | |
| 09 | Groningen | ~100K | 0.93× | |
| 10 | Drenthe | ~80K | 0.86× | |
| 11 | Utrecht | ~100K | 0.54× | |
| 12 | Zeeland | ~30K | 0.53× |
The strongest cross-interests of the Nice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cannes | Travel & Leisure | 46.61× | ||
| 02 | Thomas Cook | Business & Career | 24.68× | ||
| 03 | Dora the Explorer | Movies & TV | 17.12× | ||
| 04 | Teletubbies | Kids & Family | 16.60× | ||
| 05 | Saint-Tropez | Travel & Leisure | 16.60× | ||
| 06 | VTech | Kids & Family | 16.46× | ||
| 07 | CheapTickets | Travel & Leisure | 13.25× | ||
| 08 | Greece | Travel & Leisure | 5.04× | ||
| 09 | Vueling | Travel & Leisure | 4.86× | ||
| 10 | TripAdvisor | Travel & Leisure | 3.68× | ||
| 11 | TUI | Travel & Leisure | 3.49× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.21× | ||
| 13 | Lidl | Shopping | 2.13× | ||
| 14 | Primark | Shopping | 1.96× | ||
| 15 | AliExpress | Shopping | 1.89× | ||
| 16 | Comedy movies | Movies & TV | 1.74× | ||
| 17 | ABN AMRO | Business & Career | 1.69× | ||
| 18 | Cooking | Food & Beverages | 1.66× | ||
| 19 | Family | Kids & Family | 1.51× | ||
| 20 | H&M | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Risk Appetite | THRILL | 1.45× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.89× | |
| Design Affinity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.94× |
Nice has an estimated audience of 2,953,599 people in Netherlands, concentrated in Zuid-Holland and North Holland.
56.8% of Nice fans are female, 43.2% are male, with an average age of 41.4 years.
Nice fans show strongest brand affinity for Cannes (46.61×), Teletubbies (16.6×), and Greece (5.04×) over the country average.
Nice fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Nice itself, the audience over-indexes on Teletubbies (16.6×), Greece (5.04×), TUI (3.49×), and Lidl (2.13×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Nice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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