Nice Audience in Germany
Nice has an estimated audience of 5,906,253 people in Germany. 59.9% are female, 40.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Rossmann, Stradivarius, Urban horticulture, Mülheim.
The average Nice fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Rossmann, Stradivarius, with strongest over-indexing on Gil Ofarim (4.34× the country average). Demographically, the Nice audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Nice fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.3 |
| Estimated audience size | 5,906,253 |
Audience persona
The typical Nice fan in Germany is more female, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,508,482 | 1.17× |
| Bayern | 1,136,864 | 1.2× |
| Baden-Württemberg | 1,026,626 | 1.27× |
| Hessen | 544,134 | 1.21× |
| Niedersachsen | 541,545 | 0.94× |
| Berlin | 336,697 | 1.27× |
| Rheinland-Pfalz | 296,130 | 1× |
| Sachsen | 257,411 | 0.89× |
| Schleswig-Holstein | 200,667 | 0.95× |
| Brandenburg | 180,880 | 0.99× |
| Hamburg | 168,090 | 1.26× |
| Thüringen | 103,930 | 0.69× |
| Sachsen-Anhalt | 102,457 | 0.67× |
| Mecklenburg-Vorpommern | 84,177 | 0.75× |
| Saarland | 67,116 | 0.93× |
| Bremen | 41,372 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.34× | Music & Radio |
| Rossmann | 1.76× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Urban horticulture | 1.78× | Home & Garden |
| Mülheim | 3.51× | Travel & Leisure |
| Hirtshals | 9.57× | Travel & Leisure |
| Handmade Gifts | 1.95× | Kids & Family |
| Esra Erol | 4.64× | Movies & TV |
| Kayseria | 8.46× | Shopping |
| Snow White (Fables) | 1.75× | Literature |
| Home Delivery | 2× | Food & Beverages |
| Kodi (software) | 1.92× | Technology & Electronics |
| Gloria | 2.96× | Music & Radio |
| Icon (magazine) | 1.56× | Arts & Culture |
| Pantsuit | 4.06× | Fashion & Accessoires |
| Figure painting (hobby) | 2.46× | Arts & Culture |
| Volvo V60 | 2.61× | Cars & Mobility |
| Information sensitivity | 2.63× | Technology & Electronics |
| Jaguar F-Pace | 2.96× | Cars & Mobility |
| Christmas Gifts | 2.31× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Design Affinity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.7% |
| Germany | 17.5% |
| Netherlands | 8.7% |
See Nice audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Nice have in Germany?
Nice has an estimated audience of 5,906,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nice fans?
59.9% of Nice fans are female, 40.1% are male, with an average age of 42.3 years.
Which brands do Nice fans like most?
Nice fans show strongest brand affinity for Gil Ofarim (4.34×), Rossmann (1.76×), and Stradivarius (1.97×) over the country average.
Where do Nice fans live in Germany?
Nice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,508,482), Bayern (reach 1,136,864), and Baden-Württemberg (reach 1,026,626). These three regions account for the largest share of the active audience.
What other brands do Nice fans also like?
Beyond Nice itself, the audience over-indexes on Rossmann (1.76×), Stradivarius (1.97×), Urban horticulture (1.78×), and Mülheim (3.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.