Carpet cleaning Audience in Germany
Carpet cleaning has an estimated audience of 1,462,580 people in Germany. 63.7% are female, 36.3% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nice, Cleaning agent, Aral AG, Self storage, Vacuum flask.
The average Carpet cleaning fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nice, Cleaning agent, Aral AG, with strongest over-indexing on Nice (8.61× the country average). Demographically, the Carpet cleaning audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Carpet cleaning fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.7 |
| Estimated audience size | 1,462,580 |
Audience persona
The typical Carpet cleaning fan in Germany is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 296,327 | 0.93× |
| Bayern | 276,087 | 1.17× |
| Baden-Württemberg | 200,042 | 1× |
| Hessen | 163,710 | 1.47× |
| Berlin | 153,800 | 2.35× |
| Niedersachsen | 118,230 | 0.83× |
| Rheinland-Pfalz | 84,278 | 1.15× |
| Sachsen | 48,586 | 0.68× |
| Schleswig-Holstein | 41,507 | 0.79× |
| Hamburg | 36,192 | 1.1× |
| Brandenburg | 34,318 | 0.76× |
| Thüringen | 27,291 | 0.73× |
| Sachsen-Anhalt | 21,860 | 0.58× |
| Bremen | 15,416 | 1.23× |
| Mecklenburg-Vorpommern | 14,844 | 0.53× |
| Saarland | 14,152 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 8.61× | Travel & Leisure |
| Cleaning agent | 12.11× | Home & Garden |
| Aral AG | 3.71× | Cars & Mobility |
| Self storage | 12.87× | Home & Garden |
| Vacuum flask | 20.42× | Home & Garden |
| Vacuum cleaner | 4.64× | Home & Garden |
| Home Design | 3.36× | Home & Garden |
| Pet store | 3.28× | Pets & Animals |
| Targobank | 3.24× | Business & Career |
| Commerzbank | 2.19× | Business & Career |
| Zaz (singer) | 13× | Music & Radio |
| Long hair | 4.24× | Beauty & Wellness |
| Architecture & Design | 2.81× | Business & Career |
| Solar lamp | 11.44× | Home & Garden |
| Floor cleaning | 13.5× | Home & Garden |
| Decoration | 2.98× | Home & Garden |
| Burger King | 1.99× | Food & Beverages |
| Culture | 1.53× | Literature |
| Vacuum packing | 16.87× | Home & Garden |
| Netto Marken-Discount | 1.67× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.25 |
| DIY Mentality | THRILL | 3.14 |
| Luxury Orientation | PREMIUM | 1.69 |
| Design Affinity | PREMIUM | 1.64 |
| Convenience Orientation | PREMIUM | 1.59 |
| Family Orientation | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 8.0% |
| Japan | 4.0% |
See Carpet cleaning audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carpet cleaning have in Germany?
Carpet cleaning has an estimated audience of 1,462,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carpet cleaning fans?
63.7% of Carpet cleaning fans are female, 36.3% are male, with an average age of 40.7 years.
Which brands do Carpet cleaning fans like most?
Carpet cleaning fans show strongest brand affinity for Nice (8.61×), Cleaning agent (12.11×), and Aral AG (3.71×) over the country average.
Where do Carpet cleaning fans live in Germany?
Carpet cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 296,327), Bayern (reach 276,087), and Baden-Württemberg (reach 200,042). These three regions account for the largest share of the active audience.
What other brands do Carpet cleaning fans also like?
Beyond Carpet cleaning itself, the audience over-indexes on Cleaning agent (12.11×), Aral AG (3.71×), Self storage (12.87×), and Vacuum flask (20.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carpet cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.