Cleaning agent Audience in Germany
Cleaning agent has an estimated audience of 2,052,252 people in Germany. 64.8% are female, 35.2% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Self storage, otoMoto.pl, Refrigerator, Aral AG, CHECK24.
The average Cleaning agent fan in Germany is 44.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Self storage, otoMoto.pl, Refrigerator, with strongest over-indexing on Self storage (37.37× the country average). Demographically, the Cleaning agent audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cleaning agent fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 44.7 |
| Estimated audience size | 2,052,252 |
Audience persona
The typical Cleaning agent fan in Germany is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Self storage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 447,509 | 1× |
| Bayern | 313,759 | 0.95× |
| Baden-Württemberg | 288,055 | 1.03× |
| Niedersachsen | 217,089 | 1.09× |
| Hessen | 130,107 | 0.83× |
| Rheinland-Pfalz | 117,639 | 1.14× |
| Sachsen | 106,970 | 1.06× |
| Berlin | 82,870 | 0.9× |
| Schleswig-Holstein | 70,145 | 0.95× |
| Brandenburg | 63,795 | 1× |
| Thüringen | 57,161 | 1.09× |
| Sachsen-Anhalt | 52,747 | 0.99× |
| Hamburg | 47,091 | 1.02× |
| Mecklenburg-Vorpommern | 44,870 | 1.15× |
| Saarland | 21,320 | 0.85× |
| Bremen | 16,619 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self storage | 37.37× | Home & Garden |
| otoMoto.pl | 19.75× | Cars & Mobility |
| Refrigerator | 6.39× | Home & Garden |
| Aral AG | 3.63× | Cars & Mobility |
| CHECK24 | 3.86× | Business & Career |
| Carpet cleaning | 10.76× | Home & Garden |
| Postbank | 3.71× | Business & Career |
| Pitchfork | 23.28× | Music & Radio |
| Clorox | 33.28× | Home & Garden |
| QVC | 3.95× | Movies & TV |
| Laundry detergent | 8.38× | Home & Garden |
| Hygiene | 3.55× | Beauty & Wellness |
| Vacuum flask | 16.86× | Home & Garden |
| Deichmann | 2.66× | Shopping |
| Hisense | 13.68× | Technology & Electronics |
| Alltours | 8× | Travel & Leisure |
| Cleanliness | 5.41× | Home & Garden |
| Nordsee | 5.15× | Food & Beverages |
| Obi (store) | 2.05× | Shopping |
| Tefal | 9.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.35 |
| Convenience Orientation | PREMIUM | 2.04 |
| DIY Mentality | THRILL | 1.87 |
| Sports Activity | POWER | 1.39 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Creativity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 7.5% |
| Germany | 7.1% |
See Cleaning agent audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cleaning agent have in Germany?
Cleaning agent has an estimated audience of 2,052,252 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cleaning agent fans?
64.8% of Cleaning agent fans are female, 35.2% are male, with an average age of 44.7 years.
Which brands do Cleaning agent fans like most?
Cleaning agent fans show strongest brand affinity for Self storage (37.37×), otoMoto.pl (19.75×), and Refrigerator (6.39×) over the country average.
Where do Cleaning agent fans live in Germany?
Cleaning agent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 447,509), Bayern (reach 313,759), and Baden-Württemberg (reach 288,055). These three regions account for the largest share of the active audience.
What other brands do Cleaning agent fans also like?
Beyond Cleaning agent itself, the audience over-indexes on otoMoto.pl (19.75×), Refrigerator (6.39×), Aral AG (3.63×), and CHECK24 (3.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cleaning agent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.